MKT 578 Experience Tradition/newtonhelp.com

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MKT 578 Experience Tradition/newtonhelp.com
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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Entire Course Final Guide (Updated)
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• For more course tutorials visit
• www.newtonhelp.com
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• MKT 578 Week 1 Key Target Groups (Pfizer)
• MKT 578 Week 2 Importance of Feedback
• MKT 578 Week 2 Project PR Issue (Wounded Warrior)
• MKT 578 Week 3 Tesco bank Campaign Design
• MKT 578 Week 4 Integrated Marketing
  Communications
• MKT 578 Week 4 Media Selection (AIG)

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Final Exam Guide (New)
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• For more course tutorials visit
• www.newtonhelp.com
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• 1) Archaeologists inform us that public relations
  has roots in
• A.
• Iraq, where bulletins informed farmers how to
  grow more food
• B.
• England, where 18th century bulletins hailed the
  coming of the British Industrial Revolution

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 1 DQs
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• For more course tutorials visit
• www.newtonhelp.com
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• Week 1 DQ 1
• Public relations is sometimes be viewed as the
  process by which and organization's reputation,
  products and services are enhanced or
  maintained.  Similarly, marketing often serves to
  enhance an organization's reputation, products
  and services.  In what ways can we distinguish
  public relations from marketing?

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 1 Key Target Groups (Pfizer)
•  
• For more course tutorials visit
• www.newtonhelp.com
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• Pfizer Key Target Groups
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• Important Target Groups
• Engaging Public Relations
• Public Relations Communications
• Conclusion

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 2 DQs
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• For more course tutorials visit
• www.newtonhelp.com
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• Week 2 DQ 1
• Describe the role of marketing research as it
  pertains to public relations. Compare and
  contrast primary and secondary research. Is one
  more important than the other to public relations
  professionals and their efforts? Why do you think
  so...or why not?

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 2 Importance of Feedback
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• For more course tutorials visit
• www.newtonhelp.com
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• MKT 578 Week 2 Importance of Feedback

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 2 Learning Team Project Problem
  Framing Paper
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• For more course tutorials visit
• www.newtonhelp.com
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• Resource University of Phoenix Material Public
  Relations Learning Team Project
• Write a paper between 1,050 and 1,400 words in
  which you describe your approved organization and
  a problem or opportunity currently confronting
  it.
• Discuss the role that public relations appears to
  play within your selected organization, as well
  as its importance in the organizations overall
  promotional mix. Be sure to do the following

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 2 Project PR Issue (Wounded Warrior)
•  
• For more course tutorials visit
• www.newtonhelp.com
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• Wounded Warrior Project PR Issue
• Specific Public Relations Issue
• Impact of the Issue
• PR Issue Problem Statement
• Target Group

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 3 DQs
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• For more course tutorials visit
• www.newtonhelp.com
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• Week 3 DQ 1
• What are the ethical responsibilities of public
  relations professionals? How important is the
  ethical component of the practice of public
  relations and how does a PR practitioner
  determine what is ethical and what is not?

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 3 Individual Assignment Public
  Relations Stakeholders Paper
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• For more course tutorials visit
• www.newtonhelp.com
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• Resource Week Two Problem Framing Paper
• Use the public relations campaign that is the
  subject of the Learning Team project introduced
  in Week Two as a reference.
• Write a paper of 1.050 to 1,400 words describing
  in detail the full, specific array of internal
  and external stakeholders (publics) affected by
  the campaign.

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 3 Learning Team Reflection
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• For more course tutorials visit
• www.newtonhelp.com
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• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.
• Prepare a 350- to 700-word paper detailing the
  findings of your discussion.

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 3 Tesco bank Campaign Design
•  
• For more course tutorials visit
• www.newtonhelp.com
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• MKT 578 Week 3 Tesco bank Campaign Design
• Tesco Bank Campaign Design
• Public Relations Problem Statement
• SMART Objectives
• Target Groups
• Target Groups Needs

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 4 DQs
•  
• For more course tutorials visit
• www.newtonhelp.com
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•  
• Week 4 DQ 1
• Why is feedback critical to the communications
  process? What common mistakes do most people make
  when they communicate and what must PR
  professionals do to insure they receive the
  feedback they need to continue to work towards
  mutual understanding?

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 4 Individual Assignment Ethical and
  Legal Issues Paper
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• For more course tutorials visit
• www.newtonhelp.com
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• Resources The Practice of Public Relations
• Use available outside research sources from the
  library and the web to select a company,
  organization, or government entity that has had
  to use public relations to address a serious
  problem or crisisthat emerged unexpectedly. The
  events described should have occurred within the
  past 10 years.
• Identify two public relations messages and two
  public relations practices that were used to
  address the crisis.

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 4 Integrated Marketing
  Communications
•  
• For more course tutorials visit
• www.newtonhelp.com
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• MKT 578 Week 4 Integrated Marketing Communications

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 4 Learning Team Reflection
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.
• Prepare a 350- to 700-word paper detailing the
  findings of your discussion
• Related Tutorials

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 4 Media Selection (AIG)
•  
• For more course tutorials visit
• www.newtonhelp.com
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• AIG Media Selection
• Media Types
• Effective Communication
• AIG Customers
• AIG Sales Representatives
• US Government Regulatory Agencies

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 5 DQs
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• For more course tutorials visit
• www.newtonhelp.com
• Week 5 DQ 1
• The Internet offers numerous advantages for
  conducting public relations activities. Describe
  at least two of these advantages and discuss how
  these approaches differ from traditional methods.
• Week 5 DQ 2
• Social media 2.0 is all about interactivity and
  developing relationships. In what ways have
  social media

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 5 Learning Team Project Public
  Relations Planning Paper
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• For more course tutorials visit
• www.newtonhelp.com
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• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper
• Write a paper of 2,100 and 2,450 words describing
  your proposed public relations plan based on the
  organizational scenario described in the Week Two
  Problem Framing Paper.The Public Relations
  Planning Paper should include the following
• The objectives that the public relations campaign
  is expected to achieve
• The organizations internal and external publics
• A discussion of the public relations tactics
  (tools) that will likely be used in the plan,
  including such tools as

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 5 Media Campaing Part 2 (AIG)
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• For more course tutorials visit
• www.newtonhelp.com
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• Research Plan
• Methods of Communication
• Media Choice Justification
• Internet
• Television/Newspapers
• Crisis Management Plan
• Conclusion

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 6 Final PR Campaign (AIG)
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• For more course tutorials visit
• www.newtonhelp.com
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•       Executive Summary
•       Campaign Basis
•       Budget
•       SMART Objectives
•       Control Methods
•       Success of PR Campaign
•       Conclusion

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 6 Is Crisis Management Disgusting
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• For more course tutorials visit
• www.newtonhelp.com
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• MKT 578 Week 6 Is Crisis Management Disgusting

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan PAPER
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• For more course tutorials visit
• www.newtonhelp.com
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•  
• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning Paper
• Prepare a plan of 3,500 to 5,000 words based on
  the organizational scenario described in the
  Learning Teams Weeks Two and Five assignments,
  as well as the Individual assignment for Week
  Three. This assignment incorporates the prior
  three project installments, while integrating new
  information relevant to

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MKT 578 Experience Tradition/newtonhelp.com

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan Powerpoint
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• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning Paper
• Additionally, create and submit a 15- to 20-slide
  Microsoft PowerPoint presentation that includes
  detailed speaker notes that illustrate how the
  material would be delivered to an audience based
  on the

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MKT 578 Experience Tradition/newtonhelp.com