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MKT 575 Week 1 Business Environmental Analysis (StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2 Industry and Competitive Analysis MKT 575 Week 3 Target Market Analysis (StarBucks) MKT 575 Week 4 Product Offering and Branding Plan MKT 575 Week 4 DQs MKT 575 Week 5 Marketing Communications Presentation (StarBucks) MKT 575 Week 6 Marketing Plan Presentation – PowerPoint PPT presentation

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Title: MKT 575 RANK Education is Power/mkt575rank.com


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MKT 575 RANK Education is Power/mkt575rank.com
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 All Assignments Final Guide FOR MORE
CLASSES VISIT www.mkt575rank.com MKT 575 Week 1
Business Environmental Analysis (StarBucks) MKT
575 Week 1 DQs MKT 575 Week 2 Industry and
Competitive Analysis MKT 575 Week 3 Target Market
Analysis (StarBucks) MKT 575 Week 4 Product
Offering and Branding Plan MKT 575 Week 4 DQs MKT
575 Week 5 Marketing Communications Presentation
(StarBucks) MKT 575 Week 6 Marketing Plan
Presentation MKT 575 Final Exam Guide (New)
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt575rank.com 1. In the _____ step of
the new-product development process, a marketing
manager evaluates how well the idea fits with the
company's objectives. commercialization
development screening idea generation 2.
When Chase Bank mails a 30-day offer for a new
pre-approved credit card with a 2,000 limit to a
college student, this is an example
of__________. mass selling indirect-response
promotion direct-response promotion
integration
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 1 Business Environmental Analysis
(StarBucks) FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 1 Business
Environmental Analysis - Instructions Conduct a
thorough business environmental analysis, using
your own organization or company, or one of your
choosing, Analyze your findings in a 1,050-word
report. Include in your analysis Review and
discuss any social, competitive, technological,
economic, political and legal/regulatory
influences and how they might affect your
company's marketing plans in the future, as well
as any ethical issues which might occur in the
industry Synthesize any recent changes in the
market, including shifts in market share, players
in the market, competition and leadership.
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 1 DQs FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 1 DQ 1 How do
vision, mission, and goals differ? How do each of
these relate to the development of a marketing
strategy? MKT 575 Week 1 DQ 2 Discuss the
factors involved in reviewing the competition.
Should you remain industry-focused or should you
remain product-focused? Why? Use an example in
your discussion.
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 2 Industry and Competitive
Analysis FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 2 Industry and
Competitive Analysis - Instructions Your
learning team has been hired to consult with a
U.S.-based major consumer company as they launch
a new product in their industry. Your aim
throughout this course-long project will be to
develop a marketing plan for your client to gain
and maintain a competitive advantage in their
industry, and create value for their target
market. Create a new product or service to be
offered by a company (either an existing firm or
a start-up company) in one of the following
industries Sporting goods Snack foods
Environmentally-friendly products Develop a
2,100-word analysis which completes an industry
and competitive analysis for your client. Include
the following
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 3 Target Market Analysis
(StarBucks) FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 3 Target Market
Analysis - Instructions Prepare an analysis of
your target market, and how you will position and
differentiate your product offering for that
target market, using your own organization or
company, or one of your choosing. Synthesize your
findings in a 1,400-word analysis. Include in
your analysis Identify the segmentation
factors (demographic, psychographic, geographic,
and behavioral characteristics) you will use to
select your target market.
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 4 DQs FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 4 DQ 1 Discuss
the decisions necessary to developing a
distribution strategy. What are the major types
of channels? Provide an example of each type of
channel. MKT 575 Week 4DQ 2 How are channel
strategies evaluated? Why would channel
strategies need adjustment? Provide examples
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 4 Product Offering and Branding
Plan FOR MORE CLASSES VISIT www.mkt575rank.com MK
T 575 Week 4 Product Offering and Branding Plan
- Instructions Develop a 2,100-word product
offering and branding plan using the industry and
competitive analysis you completed for your
client in Week 2 as a basis. Include the
following Detail the target market profiles,
key buying behaviors, and decision motivators for
your consumer. Explain in detail your new
product/service offering, based on the target
market needs, including features and benefits,
its differentiating characteristics from
competitive or substitute products, packaging and
labeling, and warranties and guarantees.
Identify any other complementary products in the
product line.
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 5 Marketing Communications
Presentation (StarBucks) FOR MORE CLASSES VISIT
www.mkt575rank.com MKT 575 Week 5 Marketing
Communications Presentation - Instructions Prepar
e a 10- to 15-slide Microsoft PowerPoint
marketing communications presentation with
detailed speaker notes using your own
organization or company, or one of your
choosing. For each section of your marketing
communications plan. Include information on your
introductory strategies as well as how those
strategies will change over the course of the
Product Life Cycle (PLC). Include in your
presentation the following Develop an
Introduction. Choose distribution and channel
strategies to maximize your reach to your chosen
target market. Propose a pricing strategy for
your product/service.
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MKT 575 RANK Education is Power/mkt575rank.com
MKT 575 Week 6 Marketing Plan Presentation FOR
MORE CLASSES VISIT www.mkt575rank.com MKT 575
Week 6 Marketing Plan Presentation
- Instructions Create a 15- to 20-slide
Microsoft PowerPoint presentation for your
client to explain the marketing plan and strategy
you have developed over the course of this class.
In addition to slides, you may also incorporate
other elements into your presentation that may be
useful for your client (demonstrations, videos,
print ads, etc.). Include detailed speaker notes
in your presentation. Include the following key
components from your Marketing Plan (some of
these are from your previous papers other
elements are new for this week) Include an
executive summary. Explain the market growth
potential and competitive analysis. Identify
segmentation, target market, and positioning.
Explain pricing strategies over the PLC.
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MKT 575 RANK Education is Power/mkt575rank.com
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