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MKT 575 Week 2 Assignment Marketing Plan
Evaluation FOR MORE CLASSES VISIT
www.mkt575rank.com   Faculty will assign a case
study from the textbook for your Learning Team.
Your team will function as a consultant to the
company you choose to review. Your goal as a
consultant is to evaluate the companys current
marketing plan and recommend changes. Write a
2,100- to 2,800-word paper in which you identify
the vision, mission, goals, and corporate
strategy of your clients current marketing plan.
Complete the following
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Entire Course FOR MORE CLASSES VISIT
www.mkt575rank.com   MKT 575 Week 1 DQs MKT 575
Week 1 Assignment Identify the Macro
Environment MKT 575 Week 2 Assignment Marketing
Plan Evaluation MKT 575 Week 3 Reflection MKT 575
Week 3 Assignment Case Study MKT 575 Week 4
DQs MKT 575 Week 4 Assignment Case Study MKT 575
Week 5 Assignment Keurig Case Study
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 1 Assignment Identify the Macro
Environment FOR MORE CLASSES VISIT
www.mkt575rank.com   Consider a company with
which you are familiar. Review its corporate
website. Write a 350- to 700-word paper in which
you discuss how these align with the current
issues facing organizations from a
macro-environment standpoint. Identify the
companys mission, goals, and marketing goals.
Are the companys vision, mission goals, and
marketing goals adequate or lagging based on
todays environmental issues? Consider the
following Economic Political Legal
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 1 DQs FOR MORE CLASSES VISIT
www.mkt575rank.com   MKT 575 Week 1 DQ 1 How
do vision, mission, and goals differ? How do each
of these relate to the development of a marketing
strategy?   MKT 575 Week 1 DQ 2 Discuss the
factors involved in reviewing the competition.
Should you remain industry-focused or should you
remain product-focused? Why? Use an example in
your discussion.
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 3 Assignment Case Study FOR MORE
CLASSES VISIT www.mkt575rank.com   Review Case
2.1 Pfizer, Inc., or Case 2.2 IKEA in Cases for
Part 2 of Strategic Marketing Write a 1,050- to
1,400-word paper to summarize your analyses of
the case. Address the following in your
paper Describe the target market Discuss the
positioning strategy. How effective is it? Based
on the changes in the industry since this study
was written, would you recommend changes to the
targeting and positioning strategy? Why? What
changes would you make?  
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 3 Reflection FOR MORE CLASSES VISIT
www.mkt575rank.com   Discuss innovation and
new-product strategies, customer relationships
and strategic alliances, and branding strategies.
Your discussion should include the topics you are
comfortable with, any topics you struggled with,
and how the weekly topics relate to application
in your field. Prepare a 350- to 1,050-word paper
detailing the findings of your discussion.  
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MKT 575 Week 4 Assignment Case Study FOR MORE
CLASSES VISIT www.mkt575rank.com   For this
assignment, choose from the following
options Option 1 Analysis Paper Read the
instructions in the University of Phoenix
Material Marketing Plan Evaluation and
Recommendation Case Study Part 2 Target Market
and Positioning Strategy Analysis located on the
student website and select one option to complete
the assignment  
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 4 DQs FOR MORE CLASSES VISIT
www.mkt575rank.com   MKT 575 Week 4 DQ 1
Discuss the decisions necessary to developing a
distribution strategy. What are the major types
of channels? Provide an example of each type of
channel.   MKT 575 Week 4DQ 2
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MKT 575 rank Education on Your Terms/mkt575rank.co
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MKT 575 Week 5 Assignment Keurig Case Study FOR
MORE CLASSES VISIT www.mkt575rank.com   Review
the Case 6-7 Keurig Inc. in Cases for Part
Six of Strategic Marketing. Write a 1,400- to
2,100-word paper in which you complete the
following Discuss the appropriateness of
distribution and channel strategies used for
consumer sales. Review the pricing strategies for
consumer sales. Are these strategies appropriate
in todays market? How would you change
them? What kind of promotions for consumer sales
does Keurig have? Are these appropriate?
Recommend changes or additions.
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