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- MGT 373 Week 1 Individual Assignment Business and
Leisure Events Paper - MGT 373 Week 1 DQ 1
- MGT 373 Week 1 DQ 2
- MGT 373 Week 2 Learning Team Assignment Roles and
Responsibilities Paper - MGT 373 Week 2 DQ 1
- What are three types of business events? Is there
a difference in planning for each type? Explain
your answer.
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- MGT 373 Week 1 Individual Assignment Business and
Leisure Events Paper
- What are different types of event planning
organizations? What are similarities and
differences among them? May different types of
event planning organizations work together?
Explain your answer.
- Prepare a 1,050- to 1,400-word paper in which you
distinguish between business and leisure events.
Address the following -
- Identify types of business events.
- Identify types of leisure events.
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- What is a needs analysis? Why must an
organization conduct a needs analysis for an
event? How does a needs analysis support the RFP
process?
- What are some budgetary concerns in planning an
event? What is the effect of a needs assessment
on the budget? What effect do unplanned expenses
have on the budget? How might you anticipate for
unplanned expenses?
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- MGT 373 Week 2 Learning Team Assignment Roles and
Responsibilities Paper
- Submit your Roles and Responsibilities Paper to
the facilitator. - Select one of the following events, which is the
basis for this and subsequent assignments -
- A three-day trade show with 500
attendees, 70 exhibitors, and a 500,000 budget
- What are some examples of target markets for
event planners? How do you identify an events
appropriate target market? Can you have more than
one target market? If so, how? If not, why not?
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- MGT 373 Week 3 Learning Team Assignment Event RFP
- What are some strategies to reach your target
market? How do you determine which strategy to
prioritize? How may you determine your
strategies effectiveness?
- Assume the role of a third-party event planning
organization. - Create a RFP based on the event you previously
selected to submit to Baderman Island. Refer to
the student website for RFP framework.
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- What is an example of a criterion to evaluate an
events success? What tool would you use to
measure this criterion? What other tools could be
used to measure this criterion? How would an
event planner utilize this information?
- What types of information are obtained from an
ROI evaluation? From what perspective does an
event manager need to evaluate ROI? How may ROI
information be used in the sales and marketing
process?
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- MGT 373 Week 4 Individual Assignment Sales,
Marketing, and Technology Paper
- MGT 373 Week 4 Team Assignment RFP Team Re-work
- Resource Week Four readings
-
- Prepare a 1,400- to 1,750-word paper in which you
describe at least three different marketing and
sales strategies event planners may utilize to
reach target markets. -
- Analyze the role technology plays in your
selected strategies.
- Resource Event RFP
- Post your updated RFP with corrections and
additional information as necessary. - Begin collaboration on your ROI Paper and
Presentation.
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- What are three trends in the event planning
industry? How do these trends affect event
management? Are these trends positive or
negative? Why?
- What are some international organizations in
event management? How have these organizations
assisted in the industrys globalization? What
external factors have driven the industrys
globalization? Why?
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- MGT 373 Week 5 Individual Assignment Trend
Article Analysis
- MGT 373 Week 5 Individual Final Exam (Code Of
Ethics)
- Resources Electronic Reserve Readings,
University Library -
- Locate at least two articles that discuss trends
in the event planning and convention industries. - Prepare a 1,050- to 1,400-word analysis in which
you analyze the trends effect on the event
planning and convention industries.
- MGT 373 Week 5 Individual Final Exam (Code Of
Ethics)
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- MGT 373 Week 5 Learning Team Assignment ROI Paper
and Presentation
- Present your ROI presentation to the class.
- Use your Event RFP and the pricing guidelines
for services at Baderman Island. - Prepare a 2,100- to 2,450-word cost-benefit
analysis of your event. - Develop criteria you would use to measure your
events success and its cost feasibility.
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