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• MKT 571 Final Exam Guide (New)

• MKT 571 Final Exam Guide

• 1.         Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
•             Technological
•             Political
•             Economic
•             Cultural

• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?    A.  It involves delivering
  superior value.    B.  It is about understanding
  and meeting customers expressed needs.    C. 
  It represents the make and sell" philosophy.  
   D.  The marketer focuses on the customers
  latent or hidden needs.

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• MKT 571 Week 1 DQ 1

• MKT 571 Week 1 DQ 2

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.
• From a marketing standpoint what do you think UOP
  is doing well? What areas do you think can be
  improved?

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• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)

• MKT 571 Week 2 DQ 1

• This Tutorial contains 2 Papers
• Select a local company and one of its products or
  services.
• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.

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• MKT 571 Week 2 DQ 2

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• This Tutorial contains 2 Papers
• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.

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• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan? (2 Papers)

• MKT 571 Week 3 DQ 1

• This Tutorial contains 2 Papers
• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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• MKT 571 Week 3 DQ 2

• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.

• This Tutorial contains 2 Papers
• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist
• Veterinarian
• Health/Natural Food Store
• Accounting/Tax Preparation

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• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1

• MKT 571 Week 4 DQ 1

• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations.

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished. 

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• MKT 571 Week 4 DQ 2

• MKT 571 Week 4 team Assignment New Product Launch
  Marketing Plan, Part 2

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?
•  

• Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research
• Describe the target market (audience) profiles,
  key buying behaviors, and decision motivators for
  the consumer target market.

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• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only) (2 PPT)

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

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• MKT 571 Week 5 DQ 1

• MKT 571 Week 5 DQ 2

• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why?

• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics.

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• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3

• MKT 571 Week 6 Team Assignment Career Connection
  New Product Launch Marketing Plan Final Project

• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.

• Complete the final phase of your New Product
  Launch Marketing Plan. Consider your product
  launch to date, reflect on additional learning,
  and incorporate feedback to the Learning Team's
  Marketing Plan for your new product/service. Once
  all previous weeks' sections and the remaining
  parts of the Plan are compiled, it should be no
  more than 3,500 words.

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