Omni Channel Shopping Experience

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The Omni-channel Shopping Experience

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Introduction
In the age of multiple channel shopping,
omni-channel retailing has empowered
the customer with more
choices
the retailer with more
opportunities
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Key statistics on omni-channel retailing
More than 84 retailers believe it is important
to provide consistent omni-channel customer
service
71 shoppers expect to view in-store inventory
online
while 50 expect to buy online and pick-up
in-store
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Category-wise omni-channel shopping
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Physical store remains the primary retail touch
point for consumers
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M-commerce capturing a bigger share of the
omni-channel pie
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Whats next? Social commerce
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Top factors that influence online in-store
purchase decisions
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Cross-channel fulfillment programs the list of
priorities for retailers
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Data Courtesy

• www.pwc.com
• www.accenture.com
• www.emarketer.com

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www.etpgroup.com