Top 5 Innovative Event Ticketing Trends – 2021

1
(No Transcript)
2
2020 has been proven a turbulent year, especially
for the event ticketing industry in NYC, US. When
everyone was forced to stay indoors in this
pandemic, the event planners and ticketing agents
were still struggling to fulfill their customers
demands. In fact, the complete ticketing platform
had to be converted online overnight.
Undoubtedly, it was a challenge to organize
virtual events and stay connected with people
online but we all had learned to embrace
technology by the time we moved to 2021.
Moreover, many people in New York have accepted
virtual events as the next normal. However, a few
still believe in organizing physical events as
per the social distancing norms to stay connected
with the audience. The trial and error methods
with new emerging event ticketing trends have
helped the event planning and ticketing industry
get back into action and successfully organize
offline and online events.
3

• Top Five Event Ticketing Industry Trends in 2021
• Virtual Customer Experience
• The virtual event world has made it crucial for
  the event planners and ticketing agents to build
  a strong customer relationship to make the event
  a great success and generate higher profits.
  However, it is difficult for ticketing platforms
  and event companies to identify their customer
  experience, especially during virtual events.
  Therefore, there is a need to invest in on-demand
  event ticketing mobile apps to offer an
  Omni-channel experience to your participants.
  These apps peculiar characteristics can help you
  create an outstanding customer experience while
  managing health-related concerns. Moreover, the
  on-demand event ticketing apps will help you to
  create online surveys to capture your customers
  feedback to work on. Instead of event goodie
  bags, you can send them coupons and gift cards to
  redeem online to enhance their experience.
  Another added advantage of these on-demand
  apps is that they can notify the users about the
  latest events and upcoming shows.

4
2. Contactless Ticketing Since the outbreak of
the pandemic, the event and ticketing
professionals have ditched the traditional
methods and adopted the contactless ticketing
trend to book the events. The best event app
development company in NYC, US, can help you
follow this trend with the help of features like
digital tickets, pedestal scanners, in-seat
ordering, and a few more. The premium feature,
such as digital ticketing, will allow the
ticketing agents to provide the digital prints of
the tickets so that the audience can scan them
via a pedestal scanner without the need to touch
anything. These trending attributes can also be
used for online events to add a great event
experience to your participants with minimal
contact. 3. Live Streaming and Hybrid
Events The United States has been experiencing
an increase in live streaming events to the
extent of 73 after the hit of a pandemic.
Therefore, organizing live streaming events has
become the need of the hour for the event
companies and ticketing platforms to create a
buzz among the audience. Adding a glaze of
technology to your virtual events can generate
more interest and engagement among the audience
participating from home. Therefore, investing in
event ticketing software can help you add layers
of technology to your hybrid events, such as
creating audience polls and experience walls,
interacting on social media, integrating digital
shops for merchandising, and more. These trends
in your on-demand ticketing apps can help you to
engage the audience leading to higher revenues.
5
4. Modified Payment Gateway The pandemic has
brought about a vast progression in payment
methods by providing multiple options to
consumers. Apart from card payments and wallet
payment mode, the latest trend is subscription
payment mode, popularized by OTT platforms like
Amazon Prime Netflix. However, this particular
payment option is recently accelerating in the
ticketing and event industry. Creating ticketing
software that supports subscription-based
payments will help you lower the cost of
promoting the next event. These reduced costs can
be utilized to bring down the event entry tickets
and attract more audiences. An event app
development company in New York can also help you
combine multiple payment gateways and refund
alternatives like backstage insights, event
credits, merchandising, etc., to develop an
automated payment and refund system for your
event. This will help you to build your
customers trust and expand your customer base.
6
5. Health and Safety Trends Even though the US
government is deploying vaccines at a fast rate,
there is still time for people to give up on
coronavirus safety guidelines. These guidelines
act as a barrier while organizing offline events
as it is quite challenging to put these safety
policies into action. Therefore, the best option
in such a pandemic situation is to either conduct
the events online or follow the emerging trends.
The recent technological advancements in the form
of trends can assist you in managing these high
safety standards while conducting offline events.
Therefore, there arises the need for the top-most
event app development company in New York to
develop on-demand mobile apps with health and
safety features. Such features include visitor
screening, contact tracing, venue mapping,
checkerboard seating, and much more. These
features can help you in numerous ways, such as
tracking the venue for any infected areas using
contact tracing to avoid the coronavirus spread.
7
Conclusion Keeping an eagles eye on the
trending technological developments in the
ticketing industry will ensure a successful event
and higher returns on investment. Moreover,
smearing these latest trends to your future event
will help you pilot into new and uncharted
customer territory. Therefore, these latest
trends, such as event mapping, digital ticketing,
offer multiple benefits to everyone involved,
including the event organizers, ticketing
platforms, and customers. These benefits can be
availed by combining these emerging trends with
the new age ticketing software, i.e., on-demand
event ticketing mobile apps. This will further
help the ticket agents and event vendors to
prevent fraudulent activities and become the new
status quo for the clientele. Article Resource -
https//zimblecode.com/top-5-innovative-event-tick
eting-trends-2021/