DIGITAL MARKETING

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DIGITAL MARKETING
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KEYPOINTS

• What is digital marketing ?
• Benefits of digital marketing
• What does digital marketing consist of ?
• SEO
• PPC
• SMM
• Content writing
• Digital marketing measurement

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DEFINITION
Digital marketing is the promotion and marketing
of goods and services to consumers through
digital channels and electronic technologies.
These digital channels can include the internet,
mobile devices, social media platforms, webinars,
search engines, online customer communities and
other digital platforms. Digital marketing also
includes a range of approaches and tactics to
reach and persuade the target audience through
digital media, including email marketing, social
media marketing, search engine optimization SEO ,
 content marketing and online advertising. The
process can involve digital marketing tactics --
for example, creating an Omni channel presence,
developing trust with consumers, using marketing
automation tools and personalizing marketing
content -- similar to those in traditional
marketing. Organizations can combine
both traditional and digital marketing techniques
as a strategy. With a digital marketing strategy,
organizations are able to support larger
marketing campaigns to improve brand awareness
and recognition, generate leads, increase website
traffic and, ultimately, drive sales and business
growth. Digital marketing is effective because
organizations can target broad and specific
audiences with relevant campaigns and
messaging. of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising, and
any other digital medium.
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BENEFITS OF DIGITAL MARKETING
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OBJECTIVE

• Reach the right audience
• Engage with your audience
• Motivate your audience to take your action
• Maximize return on investment(ROI) return on
  investment(ROI)

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DIGITAL MARKETING TOOLS

• Sprout Social
• Loomly
• Audiense
• SendGrid
• Lemlist
• ClearScope
• SEMrush
• Unbounce

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DIGITAL MARKETING CONSIST OF
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WHAT IS SEO
SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link
popularity so its pages can become easily
findable, more relevant and popular towards user
search queries, and as a consequence, search
engines rank them better. Search engines
recommend SEO efforts that benefit both the user
search experience and pages ranking, by
featuring content that fulfills user search
needs. This includes the use of relevant keywords
in titles, meta descriptions, and headlines (H1),
featuring descriptive URLs with keywords rather
than strings of numbers, and schema markup to
specify the page's content meaning, among other
SEO marketing best practices. get a list of web
results that contain that query term. Users
normally tend to visit websites that are at the
top of this list as they perceive those to be
more relevant to the query. If you have ever
wondered why some of these websites rank better
than the others then you must know that it is
because of a powerful web marketing technique
called Search Engine Optimization (SEO).
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OPTIMIZATION
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PPC(PAY PER CLICK)
Pay-per-click (PPC) is an online
advertising model in which an advertiser pays a
publisher every time an advertisement link is
clicked on. Alternatively, PPC is known as the
cost-per-click (CPC) model. The pay-per-click
model is offered primarily by search engines
(e.g., Google) and social networks (e.g.,
Facebook). Google Ads, Facebook Ads, and Twitter
Ads are the most popular platforms for PPC
advertising. What is PPC (pay-per-click)
marketing? Pay-per-click marketing is a way of
using search engine advertising to generate
clicks to your website, rather than earning
those clicks organically
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ADVANTAGES OF PPC

• Cost effective - because you only pay when a
  user reaches your website, it can be good value
  for money. You can choose to spend as much or as
  little as you like.
• Targeted - you can choose your audience
  according to demographics like location, language
  and device.
• Measurable - PPC campaigns can be set up to
  measure effectiveness carefully. You can
  determine exactly how much your return on
  investment is.
• Customizable - as you run your campaigns, you
  can make many small adjustments to improve based
  on what works best.
• Training resources - there are many (often free)
  online courses and training materials to help you
  develop your skills.
• Fast - you will see the impact of your PPC
  efforts almost immediately. Organic search engine
  optimization (SEO) tactics can take months to
  make a difference.

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DISADVANTAGES OF PPC

• Skills required - it can take some practise to
  set up effective campaigns. Many businesses
  choose to use a specialist agency.
• Costs can quickly add up - if you aren't
  monitoring and optimizing your campaigns to
  ensure you get a return on investment, money
  could be wasted. You will need to allocate budget
  for PPC campaigns, unlike SEO tactics where the
  investment is time and skills.
• Clicks and visits don't always lead to sales -
  you will need to convince the user to 'convert'
  once they reach your website. 
• Time investment - you can't just set up and leave
  your PPC campaigns. You need to invest time into
  optimizing and improving to get the best results.

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WHAT IS SMM
Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a company
increase brand exposure and broaden customer
reach. Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a
company increase brand exposure and broaden
customer reach.
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ADVANTAGES OF SMM

• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• More Brand Authority Increased Brand Awar More
  Brand Authority

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DISADVANTAGE OF SMM

• Time-consuming and Resource-Intensive
• Difficulty in Measuring ROI and Attribution
• Negative Feedback and Reputation Management
  Challenges
• Platform Algorithm Changes and Organic Reach
  Decline
• Privacy and Security Concerns
• intensive

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CONTENT WRITING
A website content writer or web content
writer is a person who specializes in providing
relevant content for websites. Every website has
a specific target audience and requires a
different type and level of content. Content
writing is the process of writing, editing, and
publishing content in a digital format to engage
your target audience. That content can include
blog posts, video or podcast scripts, eBooks or
whitepapers, press releases, product category
descriptions, landing page or social media copy
... and more. A website content writer or web
content writer is a person who specializes in
providing relevant content for websites. Every
website has a specific target audience and
requires a different type and level of content.
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ADVANTAGES

• Flexibility  Content writing is completely
  flexible and can be done almost anywhere, be that
  an office, home, coffee shop, or if youre lucky,
  even a tropical beach. It allows for remote
  working, which can attract clients worldwide.
• Creativity  Content writing is a wholly creative
  skill that allows for expression through engaging
  words. A good content writer will be able to
  craft compelling content that connects to with
  readers.
• Variety  Content writers are often skilled in
  various styles, meaning they can turn their hand
  to different projects depending on the needs of a
  company. Some companies have a light-hearted and
  conversational style, whereas others are more
  formal and professional.  Being able to do
  various styles and well can be very helpful for a
  business and its marketing.
• Reliability  As those who share reliable sources
  of information, content writers are often seen as
  trustworthy people. Readers rely on them to
  provide accurate information on a range of
  subjects, and this is usually due to the amount
  of research that goes into various pieces of
  content.  This helps to build brand awareness and
  loyalty for businesses.

You can practice alot
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DISADVANTAGES

• Deadlines  Often there are tight deadlines to
  meet when it comes to content writing as a lot of
  businesses have certain time-sensitive aspects to
  share with their customers. This can cause stress
  if there are a lot of deadlines to meet
  simultaneously for varying projects.
• Lack of Inspiration  Because content writing is
  so closely linked with creativity, it is very
  easy to find a lack of inspiration occasionally,
  more commonly known as writers block. This can
  also be the case if a content writer has projects
  on an unfamiliar subject, or a topic that isnt
  of much interest to them.  It is important to
  keep things fresh with new ideas, but also
  relevant to what the reader is looking for.
• Time  If a content writer is unfamiliar with a
  certain subject, it will take a lot of time to
  research before the writing stage can even begin.
  As we mentioned above, things need to be relevant
  and engaging for readers and misinformation can
  cause a lot of upset. Researching is key to
  ensure that the information being shared is
  correct and up to date.
• Burnout  As with any creative field, content
  writers are at risk of burnout. Within todays
  highly technical and social world, the
  ever-changing algorithms can be exhausting to
  keep up with, especially for writers, so finding
  a balance is really important to avoid this.

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DIGITAL MARKETING AREAS

• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• SEM (Search Engine Marketing)
• SMM(Social Media Marketing) SEO (Search Engine
  Optimization)
• SMM(Social Media Marketing)

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Benefits of Online Marketing over Offline
Marketing

• High return on investment (ROI) through Online
  Marketing.
• Target only most interesting audience, pay only
• You can start without spending with small amount.
• Advertising your products on specific hours, time
  or day bases.
• Fully Controlled as per your location, budget and
  time. High return on investment (ROI) through
  Online Marketing.
• Fully Controlled as per your location, budget
  and time.

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CONCLUSION
The study started with the aim to analyse the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilise
the digital marketing in an effective way, the
companies are required to design an effective
platform. With the example of Pinterest the
effectiveness of a social media platform has been
discussed. The current trends in the digital
marketing have also been discussed in the study.
The study started with the aim to analyse the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilise
the digital marketing in an effective way, the
companies are required to design an effective
platform. With the example of Pinterest the
effectiveness of a social media platform has
been discussed. The current trends in the digital
marketing have also been discussed in the study
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