What Is Omni Channel Customer Engagement? (1)

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WHAT IS OMNI CHANNEL CUSTOMER ENGAGEMENT?
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• Omnichannel Customer Engagement is a worthy
  pursuit for companies. It gives a company the
  ability to deliver a personal and contextual to
  each customer. It synchronizes all their multiple
  cross channel marketing simultaneously within a
  single journey and manages the customer lifecycle.

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• An omni-channel retail strategy is an approach to
  sales and marketing that provides shoppers with a
  fully integrated experience by fusing user
  experiences. It blends mobile-browsing to
  brick-and-mortar and everything in between.

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• An Omni-Channel Engagement Platform focuses on
  every customer interaction and their overall
  experience of your product and brand.
• For example, a Customer Engagement Platform
  should enable the customer to do the following
  and more

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• Browse a product in-store, scan it with your app,
  and then add it to their virtual shopping cart to
  purchase later in a different size.
• A shopper browses your online store, search
  further on social sites like Instagram, Facebook,
  and Pinterest, and then get a redeemable in-store
  coupon.

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• Does your current platform connect in-store
  purchases so that loyal customers get notified
  via mail or text, and with customer rewards?
• The key idea for your marketing is to be omni
  present so every customer interaction enhances
  the overall experience of your product and brand.

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• The seamless cross channel marketing experience
  should be a consistent presence that enhances how
  your customer interacts with your brand.
  Everything transmits to the next platform and
  connects to the last.

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• If youd like to learn more about how to put an
  Omni-Channel Strategy to work for you contact
  Steve Palladino EVP Group FiO, Steve.palladino_at_gro
  upfio.com

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• Thank You