Title: Elements of Design
1Elements of Design
- Color, Shape, Line and Texture
2Shape
- The overall shape of a garment is its form or
silhouette, its overall outline. - The shape is created by the cut and construction
of a garment.
3Shape
- Clothes can reveal or disguise the natural body
contour. - Clothing shapes that are most flattering to a
person emphasize his or her good features and
hide the less attractive ones.
4Using Shape in Clothing
- To look larger
- wide, full shapes
5Using Shape in Clothing
- Look smaller
- trim, compact silhouettes
6Using Shape in Clothing
Look taller straight tubular shapes
7Using Shape in Clothing
- Form fitting clothes reveal any unattractive
contours a body might have.
8LINE
- A distinct, elongated mark as if drawn by a
pencil. Eyes follow lines up, down, side to side
or around.
9Line Types
- Straight - bold and severe, suggest dignity,
power and formality.
10Straight Lines
- The straight line is seen in the light blue, blue
and tan stripes going across the T-shirt.
11Line Types
- Curved - rounded, circular or flattened out.
- increase the size and shape of the figure
- give a soft, gentle, youthful, charming, graceful
and flowing feeling.
12Curved Lines
- The curved line is seen in the inner and outer
edges of the collar.
13Line Types
- Jagged - change direction abruptly and with sharp
points. - For fun/ not serious events
- can create a jumpy confused feeling if overused.
14Jagged Lines
- The jagged line is seen around the edges of
the black diamond shape in this blouse.
The jagged line is seen in the design, knitted
into this sweater, across the chest and arms.
15Vertical Line Directions
- Vertical - up and down
- gives the impression of being taller/thinner.
- gives a feeling of dignity, strength, poise and
sophistication. - Blue vertical lines are seen in this mens dress
shirt.
16Horizontal Line Directions
- Horizontal - from side to side, like the horizon
- gives the impression of being shorter and
heavier. - gives a relaxed and calm feeling, suggests rest
and gentleness.
Red, white, gray and black horizontal lines are
seen in this sweater.
17Line Directions
- Diagonal - slanted, the degree it is slanted
determines the visual effect on clothes.
18Diagonal Line
- The diagonal line is seen in the white line that
goes from the shoulder to the waist of this
garment.
19Diagonal Line
The diagonal has been created at the hem of
this skirt.
A diagonal line is created by the arrangement of
flowers in the fabric of this dress.
20Line Directions
- Horizontal Slant - adds width
- This pocket has a horizontal slant which adds
width.
21Line Directions
- Vertical slant - adds height.
This pocket has a vertical slant
22Line Applications
- Structural - formed when parts of the garment are
constructed. (darts, pockets, collar)
collar
placket
seam
23Structural Lines
- Structural lines are seen in knitted into the
fabric of this garment. - Structural lines are also seen in the button
placket and row of buttons.
24Line Applications
- Decorative - Created by adding details to the
surface of the clothing. (lace and trim) - too much detail causes competition between the
lines and creates confusion.
25Line creates many optical illusions
26I Illusion
- I illusion
- Vertical lines carrying the eye upward without an
interruption will give the illusion of tallness.
27T Illusion
- The T illusion
- As soon as a horizontal line crosses a vertical
line, the eye will move back and forth creating
the illusion of heaviness in that area. - The eye goes upward until the black fabric stops
28Y Illusions
- The Y illusion - creates the feeling of height
as the eye is guided upward with nothing in its
way to impede its motion.
29Upward Arrow Illusion
- the upward arrow takes the eye upward and then
suddenly downward to create an illusion of less
height.
30Size How the garment lines divide the figure
- Illusion of more height and thinness.
- Narrow center panel or button placket, vertical
trimming, neck to hem closing or princess seam
lines.
placket
Seam line
Narrow overall shape with vertical lines added
31Size How the garment lines divide the figure
- Illusion of larger, heavier figure.
- Widely spaced vertical lines
- large bold stripes
- large stripes, even vertical ones
32Size How the garment lines divide the figure
- Illusion of more body width and less height.
- Wide overall shape and horizontal effects
- full garment, uneven horizontal stripes,
contrasting belt, square neckline.
Square neckline
Full shape
33Texture - the fabrics character
- The surface quality of goods.
- The quality of roughness, smoothness, glossiness
or stiffness. - Texture is determined by a fabrics fibers, yarns
and method of construction.
- Structural Texture-is created when fabrics or
garments are manufactured. - Visual texture is printed onto the surface of
fabrics or garments.
34Smooth Texture
- Smooth, flat textures make people look smaller
35Shiny Texture
- Shiny Textures make the body look larger because
they reflect light. - They make fabric colors look lighter and
brighter, thus making the body look larger.
36Rough Texture
- Rough textures tend to subdue the colors of
fabrics.
The texture of this jacket is fuzzy.
37Sheer Texture
- Sheer fabrics reveal the true body shape. It
tends to soften the figure when used over a soft
lining.
This blouse is sheer
38Dull texture
- Dull textures make a person appear smaller
because they absorb light. - The dull texture of the blouse and jeans, make
the person appear smaller.
39Clinging, soft Texture
- Clinging, soft textures reveal the bodys true
silhouette. - This blouses soft texture, reveals its true
40Stiff, crisp Texture
- Stiff crisp textures make the total shape appear
bigger because they stand away from the body.
This linen jacket makes the body appear larger
because it stands away from the body.
41Visual Texture
- A motif is one unit of a design that is usually
repeated.
A small, overall print tends to make the wearer
look smaller.
42Visual Texture
- Large, bold patterns increase the apparent size
of the wearer.
The large flowers on this dress, makes the wearer
appear larger.