Retail Commercial Interior Design

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RETAIL COMMERCIAL SHOWROOM INTERIOR DESIGN
DesignWud

• ARCHITECTURE . INTERIORS . HOME DECOR

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Retail commercial Interiors
Rising Income level among Indians results in
higher spending gave a tremendous boost to Retail
Industry esp. in Metros. This gives boost to
demand in retail commercial spaces.
Retail commercial Interiors relate to overall
store planning in terms of space design, Layout
planning, Lighting design, merchandise
exhibition, products showcase and functional
segregation and integration.
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Objective of Retail/ commercial Design
Primary objective for any retail outlet is to
attract visitors inside its premises and
encourage them to buy its products. Commercial
viability of any Store measured by the nos.
prospective customers and higher conversion ratio
of them into buyers.
Commercial viability of Retail Stores
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Importance of Retail/ commercial Design
Primary objective for any retail outlet is to
attract visitors inside its premises and
encourage them to buy its products. Commercial
viability of any Store measured by the nos.
prospective customers and higher conversion ratio
of them into buyers. So How can Retail Design
can help ?
Increased Revenue
Better Customer Experience
Increased Brand Value
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Factors Layout Design/Planning
Layout planning is first step towards retail
Design. Depending upon Store size, products types
and expected footfall, Floor Layout developed to
take maximum Floor area utilization within
applicable constraints.
Store Size
Circulation
Product wise display
Inventory management
Inventory management
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Lighting Design
Lighting plays a very important role in
showcasing your store merchandise as well as
providing a great part of the design in your
store. Where you use  lighting and why you use
lighting will make the difference of a successful
store layout versus an unfinished store layout.
Helps define overall store image
Highlights products and helps make them visible
Encourages purchases by visual enhancement
Helps lead customers into store
Allows for more enjoyable shopping experiences
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Lighting Design
Lighting plays a very important role in
showcasing your store merchandise as well as
providing a great part of the design in your
store. Where you use  lighting and why you use
lighting will make the difference of a successful
store layout versus an unfinished store layout.
Accent lighting should be used according to your
overall store assortment. The goal of accent
lighting is to call attention to a few products
versus everything in the store. Use only as
necessary yet enough to make an impact on the
products you believe deserve this attention.
Accent Lighting
Lighting Types
Have a store that gets a ton of traffic and sells
a ton of different stuff? Using light to bring
attention to areas versus one specific product
should be considered. A back corner that may not
get the right lighting with simple overhead
fixtures but deserves just as much attention as
the rest of your store. Stage your lighting to
focus on these entire areas.
High Activity Lighting
Ambient lighting refers to your overall store
lighting, allowing for customers to get a general
store overview through the lighting used in your
store. 
Ambient Lighting
All products should be visible, so consider using
shelve and case lighting as necessary. Make sure
that you do not have this lighting exposed in a
place that customers may lean against it or tough
it accidently, as it can get very hot.
Case Shelve Lighting
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Product showcase
Product and Merchandise Display Planning
Its important to spend plenty of time planning
your product placement because when done
properly, your customers will most always pick up
an extra thing or two on the way to grab what
they really need. Theyll also find it easier to
locate the products they want to purchase. Here
are a few general points that apply to most small
businesses
Put the most consumable products at the back of
the store
Line the path to the back of the store with high
margin items
Put seasonal merchandise and smaller high margin
items at the front of your store
Customers always turn right when entering
Never place high theft items at the back of your
store
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DESIGN ELEMENTS _at_ RETAIL STORE
Product and Merchandise Display Planning
A Retail store is not a typical shop, where
emphasis is mostly on how to accommodate more and
more stuff. They usually run on concept of
customers freedom to navigate, view and choose
themselves with little help from sales persons.
How to create a Good Retail Environment ?
What are Elements of Good Retail Design? How to
create a Good Retail Environment which attracts
customers and increase business ? Several factors
need to be weighed when designing the retail
outlet.
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DESIGN ELEMENTS _at_ RETAIL STORE
THE THRESHOLD
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DESIGN ELEMENTS _at_ RETAIL STORE
THE THRESHOLD

• The threshold area is the first place where a
  potential customers step a Retail store.
• A lot of retail store owners often overlook the
  importance of this space.
• Threshold area is the space that creates the
  first impression of the store on the customers
  mind. It is the first experience of the store.
• This space should summarizes the essence of the
  store
• Dont place adverts, banners, or shopping carts
  here as the customers will most likely miss them.

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DESIGN ELEMENTS _at_ RETAIL STORE
THE RIGHT SIDE
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DESIGN ELEMENTS _at_ RETAIL STORE
THE RIGHT SIDE

• Most of the customers entering a Retail store are
  more likely to turn right than left. So Design a
  Right Side well.
• After having crossed the threshold, the right
  side will make up for most of their remaining
  experience.
• Identify the products of greatest interest for
  customers and make sure they are on the right.
• Placing the right products on the right and
  choosing the appropriate lighting can decide
  whether the customers continue with the shopping.

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DESIGN ELEMENTS _at_ RETAIL STORE
CONTROL THEIR WALK

• Customers make many choices unconsciously. They
  can be made to take a definite path while
  exploring the store.
• The idea is to make them explore as much of your
  store as possible.
• By subtly guiding the customers through a
  definite path, you not only increase the sales
  but also manage the traffic flow. 
• You can create the path in many ways. For
  instance, you can cover the path with colors
  different from the rest of the floor. Remember
  that the customers feet follow their eyes.

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DESIGN ELEMENTS _at_ RETAIL STORE
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DESIGN ELEMENTS _at_ RETAIL STORE
SLOW THE CUSTOMERS DOWN

• You dont want customers hurrying past the
  shelves without making the purchase.
• Therefore, it is important to slow them down.
• Strategically placE the items of visual interests
  at defined locations. Customers will slow down to
  look at the signage or posters and thus they will
  not rush through the store.

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DESIGN ELEMENTS _at_ RETAIL STORE
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Thank You
About Designwud DesignWud is leading Retail
commercial Interior designer in Delhi NCR of
Retail commercial Interiors.