Project Status

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Agenda

• Corporate History
• Facility and Infrastructure
• Business Focus
• Business Services
• Distribution
• Fulfillment
• Corporate and Brand Merchandising
• Document Management Services

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Corporate History

• Helm was founded in 1943
• 1959 began fulfillment and distribution of
  automotive publications
• 1971 expanded into Corporate and Brand
  Merchandising
• 1995 added Print On-Demand services
• 1998 added On-line Bookstore
• www.helm.com or www.helminc.com
• 1999 opened California Sales Office

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Pride in Ownership

• Third generation ownership (June 1997)
• Dennis Gusick, President and CEO
• Bob Malkiewicz, Vice President Sales and
  Marketing
• Chuck Stocks, Vice President Operations

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Client List

• Clients Years Serviced
• Ford Motor Company 51
• General Motors 42
• American Honda Motors 8
• American Isuzu Motors 8
• Hyundai Motors America 3
• KIA Motors America 2
• American Suzuki Motor 2
• Toyota Motors Sales, U.S.A. 2

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Client List

• Clients Years Serviced
• FTD 31
• NAPA 22
• PPG 12
• Sherwin Williams 10
• Federal Mogul 10
• Aeroquip/Vickers 8
• Johnson Controls 8
• Standox 2

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Revenue
Revenue Growth
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Revenue
Revenue Distribution
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Facility and Infrastructure
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Facility

• Headquarters and main warehouse centrally located
  in the Mid-West
• 50 of U.S. population and income is within 500
  miles
• Source Detroit Chamber of Commerce

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Infrastructure

• JDEdwards Enterprise Requirements Planning
• Centralized Database
• Fulfillment
• Distribution
• Corporate and Brand Identification
• Accounting
• Warehouse
• Advanced Warehouse Management
• IBM AS/400 Platform

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Infrastructure

• Lucent Phone System
• Skills Based Agent Routing
• Expert, Logical, and Direct Agent
• Specialized Customer Handling
• Special call treatment for chosen
  customers/projects
• Call Management Reports (CentreVu)
• Real time
• Historical

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E-Commerce

• Consumer
• Credit Card
• Secure

• Order Status
• UPS Tracking Number

• Dealer
• Parts Account
• Secure
• Zip Code Validation
• Deliver only to Ship To Address provided by
  clients

• User Friendly
• Easy-to-Use
• Robust Search Engine
• Secured Transactions
• 24 Hour Service

Mission to reach dealer and consumer markets to
create new revenue channels through internet
technology.
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Business Services
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Business Focus

• Provide our clients value added marketing
  solutions through the understanding of their
  business objectives.
• Dennis Gusick, President and CEO
• Helm Incorporated

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Business Services

• Helm provides creative, cost-effective and
  reliable solutions for
• One-to-Many Marketing
• Distribution
• One-to-One Marketing
• Fulfillment
• Corporate and Brand Merchandising

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Business Services One-to-Many

• Distribution Services
• Bulk Distribution
• Automatic Distribution
• Publications
• Catalogs/Price Lists
• Fax/E-Mail Blast
• Promotional Material
• Custom Distribution
• Subscription Program
• Point-of-Purchase

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Business Services One-to-One

• Fulfillment Services
• Revenue Focused
• Dealer Communication
• Business-to-Business Marketing
• Consumer Communication
• Business-to-Consumer Marketing
• Order Processing
• Program Management
• Rebate Programs
• Co-op Fund Management

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Business Services One-to-One

• Fulfillment Services
• Custom Fulfillment
• Subscription Programs
• Training Support Programs
• Student/Instructor Material
• Engines/Hardware/Parts
• Repackaging Services

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Business Focus
We have developed relationships with quality
manufacturers as our suppliers because we
understand the importance of your corporate
image. Bob Malkiewicz, Vice President Sales
and Marketing Helm Incorporated
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Business Services One-to-One

• Corporate and Brand Merchandising Services
• Custom Identification Catalogs
• Promotional Items
• Dealership Supplies
• Development Services
• Product Research
• Custom Product Design
• Catalog Design
• Pricing

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Business Services One-to-One

• Corporate and Brand Merchandising Services
• Top 25 ASI Distributor
• 16,000 Distributors Nationwide
• Product Procurement
• Apparel
• Ad Specialty/Goodwill
• Identification
• Signage
• Delivery Vehicle
• Dealership Supplies

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Business Services One-to-One

• Corporate and Brand Merchandising Services
• Product Marketing
• Catalogs
• Flyers
• Promotions
• Volume Discounts
• Free Goods
• Free Incentive
• Co-op Programs
• Revenue Focused

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Support Services
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Support Services

• Order Placement Options
• E-Commerce (www.helminc.com)
• 1-800 Toll Free Phone Lines
• FTP
• EDI
• Fax
• Mail

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Support Services

• Customer Service Support
• Call Center
• 43 full time employees
• 86 Toll Free Customer Service Lines
• Post Sale Services
• Issue Credits
• Product Return Processing
• Collections

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Support Services

• Payment Services
• Parts Account
• Co-op Billing
• Direct Invoice
• Credit Cards
• Check/Money Order

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Support Services

• Information Management Services
• Professional IS Staff On-Site
• Programmers
• Web Master
• Network Engineers
• Reporting
• Helm offers a wide variety of historical,
  inventory, and financial reporting
• Manifest and Labels

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Document Management
Managing the Document Life Cycle
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Services

• Managing The Document
• Digital Conversion Services
• High-Speed Digital Printers
• Offset Printing
• Bindery Services

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Technology

• Digital Production Printers
• B/W and Color
• Up to 180 pages per minute
• Superior Print Quality
• Every publication is an original
• High-Resolution 600 x 600 dpi
• Insert Pre-printed Material In-line
• In-line Binding Capability

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Technology

• Scan hardcopy originals, import electronic files
  to create a digital master
• High resolution Production Scanners
• Optical Disk Storage
• Images stored in various file formats
• 24 page per minute
• 600DPI Scanner

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Managing the Document Life Cycle

• Print-to-Order
• Fulfill your one time printing needs
• Promotions
• Special events
• Unique training requirements
• Date sensitive information

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Managing the Document Life Cycle

• Print On-Demand
• Manage documents with low usage and unpredictable
  spikes in demand
• Text Books
• Instruction Manuals
• Automotive Publications
• Vintage Publications
• Bulletins
• Service
• Technical

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Managing the Document Life Cycle

• Bin On-Demand
• A cost effective method to manage documents with
  predictable demand by applying dynamic bin
  maximums and reorder points
• Text Books
• Instruction Manuals
• Automotive Publications
• Vintage Publications
• Bulletins
• Service
• Technical

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In Conclusion
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In Conclusion

• The name Helm is synonymous with factory
  authorized publications in the dealer and
  consumer markets
• Experience
• Over 50 years of automotive business experience
• Exposure
• 200 million order forms
• Referring customers to Helm for service
  publications

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In Conclusion

• The name Helm is synonymous with factory
  authorized materials in the dealer and consumer
  markets
• Demand
• Toll Free Phone
• 1,020,000 calls annually
• Requesting information and placing orders
• 607,000 orders fulfilled annually
• E-Commerce
• 56,000 visitors per month
• Y-T-D revenue over 1 million
• 1999 revenue projection 1.5 million

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Marketing Solutions for the Next Generation

• Vision. Technology. People. Working Together.