Dia 1

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Knowledge Society
Kaunas, May 24, 2008 Dr. Johan Mekkes NV NOM
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Context of Potential EntrepreneurInfluencers in
the University Environment
Policy Context (Macro)
Political parties
EU
Ministries
Policy Context (Meso)
Regional Development Agencies
Local Governments
Service providers
Policy Context (Micro)
Governmental Institutions
Branch Organizations
University Board
Financial Institutions
Supervisory Board
Holding Companies
Transactional Environment
Faculty Boards
Colleagues
Head of Department
Head of Research
Person
Head of Business Development
Peer groups
Family
Friends
Employees
Neighborhood
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• Case 1 Multi-approach of knowledge transfer and
  business incubation at the University of
  Twente
• Traditional contract research for larger
  companies
• Honouring Government tendered vouchers for
  SMEs to purchase University knowledge /
  research
• Financial based shareholdership in a research
• generating enterprise
• Knowledge based shareholdership in
  technology based business spin-outs
• Temporary Entrepreneurial Positions
  Programme (TOP)

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TOP Programme (since 1984) One year
access to University programme and facilities
to develop product/service Personal interest
free loan of 12,000 Supervision from a
(technical) U-mentor Supervision from a
business mentor
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• TOP Selection Criteria
• Entrepreneurial attitude
• motivation, character
• Clear view on business concept,
• market potential, knowledge based
• Establish enterprise in University-region
• Relation with research group
• Full-time available to set up business
• Business plan need for top-loan

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• number of new TOP-companies
• (50 of all UT spinn-offs)
• survival rate 75.5
• -economic impact 4000 fte
• headoffice location
• UT campus 3
• Busin.Science Park 20
• Rest of Province 57
• Rest of NL 20

TOP results
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TOP Programme annual costs

• 20 x 1,150 for TOP consultancy 23,000
• 20 x 2,250 for Faculties support
  45,000
• Meetings, TL, Website 5,000
• Salary and Overhead of
  ManagerAssistent (both 0,5 fte) 150,000
• Total Annual Costs 223,000

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Case 2 Governmental Action Plan Life
Sciences 2000-2005 Mission Change the
entrepreneurial climate in the Dutch academic
world Target 75 New Life Sciences start-ups
in four years Budget 45 Million Euro
for 5 distinctive instruments
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NEW VENTURE DEVELOPMENT PROCESS
Phase 5 MATURITY
Phase 4 GROWTH
Structured Network
Phase 3 START
Start-up Ventures
Incubator Centers
Phase 2 PREPARATION
Facility Support
Phase 1 IDEA
First Stage Grant
Phase 0 ACTIVATION
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INSTRUMENTS
FIRST STAGE GRANT Grant for translating
scientific knowledge into viable business
plansFACILITIES SUPPORT Revolving fund for
advanced equipment and research
facilitiesINCUBATOR CENTERS A combination
of multi-purpose facilities for life sciences
start-ups STARTUP VENTURES Risk capital
for innovative start-ups in the life
sciencesNETWORK Stimulating and facilitating
entrepreneurship in the life sciences
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ACTIVATION - PHASE DEVELOPMENT
Phase 1.1 FEASIBILITY
Phase 0.5 PROPOSAL
Phase 0 ACTIVATION
Identification
Phase 0.4 CONCEPTION
Phase 0.3 ORIENTATION
Stimulation
Phase 0.2 INTEREST
Phase 0.1 AWARENESS
Cultivation
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ACTIVATION - PHASE MARKETING APPROACH

• 1. Network Marketing Tools
• Regional scouts operating from the Incubator
  Centers
• to cover knowledge-institutes and existing life
  sciences enterprises. Each scout
  develops his or her dedicated network of
  catalysts who function both as informer and
  stimulator
• The catalysts network, to be considered as a
  first line or roots organization, receives
  active support.

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ACTIVATION - PHASE MARKETING APPROACH

• 2. Peer-to-Peer Marketing Tools
• Link up people with Peers that are a few steps
  ahead of them.
• INSTRUMENTS
• Master Classes
• Training Programs
• Lectures / Conferences
• Cases
• Starters-Experts Meetings

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ACTIVATION - PHASE MARKETING APPROACH

• 3. Ambassador Group Marketing Tools
• Involve Key-Functionaries as Ambassadors.
• INSTRUMENTS
• Advisory Boards
• Recognition Airtime at Congresses
• Benchmark studies of Foreign Policies
  Practices

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Case 3 BISON Business Spin Off North(ern
Netherlands) A joint Knowledge Exploitation /
Validation project . The focus of this project
is tracking down promising ideas and/or
talents and rendering dedicated
assistance/coaching for technostarters.
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Knowledge partners in BISON Teaching and
research Institutions bachelor
degree level universities general
technologies, green life sciences, ICT,
water) - Hogeschool Van Hall Larenstein -
Noordelijke Hogeschool Leeuwarden - Wetsus,
Institute for water technology Rabobank
N.V. NOM, Investment and Business Development
Company for the Northern Netherlands MKB
Noord (SME-employers organisation)
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Financing of BISON (4 year period
2008-2012) Cash Ministry of Economics (SKE
tender-based grant) 1.292.000 Rabobank
700.000 NV NOM 250.000 Knowledge
Institutions (for relevant patent-applications)
140.000 Manpower/facilities Knowledge
Institutions 135.000 NV NOM
55.000 Rabobank
17.000 Total 2.589.000
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Summary There are numerous examples in
the world of some kind of structured
approach concerning university knowledge
transfer and business incubation, but there is no
such a thing as an ideal structure or ideal
toolbox that can be copied to be used
elsewhere. Without any doubt, the most
important prerequisites include dedicated and
enthusiatic individuals who need to be
supported not only financially but also by means
of continuous encouragement. It appears
to be important to do it your own way from within
your own culture while trying to learn every
day, finding your own specific approaches
that work for you.
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dr. Johan Mekkes NV NOM T 31 505 41 44 11 E
mekkes_at_nom.nl