Exploiting Social Networking in Organizations

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Exploiting Social Networking in Organizations
The 5th Gurteen Knowledge Conference
Gurteen Knowledge Bizmedia London Knowledge
Network
sponsored by
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What is Social Networking?

• Social Networking is a hot new topic
• But what is it?
• Its a broad subject area means slightly
  different things to different people!

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What is a Social Network?

• A social network is a group of people (or
  organizations or other social entities) connected
  by a set of social relationships, such as
  friendship, co-working or information exchange.
• Its typically NOT so much about teams or small
  groups but large numbers of loosely connected
  like minded people.

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What is Social Networking?

• Social Networking is about creating and
  supporting social networks by allowing people to
  find, connect and communicate with each other.

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The Role of Technology

• It is being driven by technology (Internet) - by
  the fact that technology allows us to connect
  communicate to many more people than we could in
  the past
• The technology can also be used to help organize
  face to face meetings
• And to analyze connections

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Social Networking Tools

• Social Network Analysis Tools Expert locators
• Entopia SNA, Metasight, Tacit
• Social Networking Platforms
• Ryze, LinkedIn, Ecademy, Orkut, Spoke
• Meetups, Dinnerpoint
• Dating sites directdating.com, match.com
• Weblogs
• Wikis (wikipedia.org)
• Chat Rooms, Instant Messaging Presence
• http//del.icio.us - social bookmarking tool
• Face to face networking
• Gurteen knowledge cafes

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Social Networking Tools

• But what ties all these products, technologies
  and services together?
• What distinguishes a social tool?
• Should we include
• email, wikis, chat rooms, discussion forums,
  communities of practice, other collaborative
  tools?

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What is a Social Tool?

• A tool or service that allows a large number
  of people who do not necessarily know each other
  to find other people with whom to work, share
  knowledge, sell to, date or engage with for a
  host of other reasons.
• OR a tool to analyze social networks
• Tools such as email, wikis, communities of
  practice are on the fringe by this definition

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What is Social Networking?

• What we are concerned with today is how SN can be
  used in business and the benefits!
• We are not covering the public SN tools such as
  Ryze etc. or tools such as Wikis
• Though such products and technologies are slowly
  moving from the net into our organizational
  lives.

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Agenda

• 0900 - 0930
• 0930 - 1030
• 1030 - 1100
• 1100 - 1130
• 1130 - 1215
• 1215 - 1315
• 1315 - 1400
• 1400 - 1445
• 1445 - 1515
• 1515 - 1600
• 1600 - 1645
• 1645 - 1715

• Introduction David Gurteen
• How Network Dynamics are Changing the World of
  Business, Verna Allee
• Coffee and networking
• An Introduction to SNA, Leslie Johnson
• SNA in Scottish Enterprise, Gavin Laird
• Lunch and networking
• Enabling Enterprise Networks using the Power of
  Social Networking, Mark Newman
• Building Informal Knowledge-Sharing Networks
  using Social Software, Lee Bryant
• Coffee and networking
• Understand the activity of your employees fo
  Competitive Advantage, Lionel Baraban
• Making the Business Case for Instant Messaging,
  Jim Moffat
• Review of Day Close