TENTelecom InfoDay 20002 Maite Miret 1

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Information DayTEN-Telecom 2000/2Experience and
lessons learnt

• Maite Miret, NKN
• Brussels, 14 November 2000

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AGENDA

• Principles of TEN TeleCom
• Experience from previous calls
• HealthCare
• Generic Services
• Citizen Networks
• Organisation of the work
• Some lessons learnt

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TEN TeleComBasic Principles

• Support to PRE-COMPETITIVE INITIATIVES ...
• Based on a SOLID CONCEPT, for a CONCRETE MARKET
  and using PROVEN TECHNOLOGIESNot centred in
  technological RD
• Supported by a MULTI-DISCIPLINAR CONSORTIUM, but
  with a CLEAR ORGANISATION of responsibilities and
  firm PROJECT MANAGEMENTNot just an addition of
  entities and countries
• With a BUSINESS PERSPECTIVE clearly shown from
  proposal submissionNot a project without
  sustainable future

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Past ExperienceThree Projects in HealthCare

• 1996 The Mediterranean Network for HealthCare
  Tele-Collaboration
• Health professionals sharing information,
  education and even 2nd opinions on diagnosis and
  treatment, through a permanent Observatory in
  Barcelona
• A political empowerment (Mediterranean
  Conferences), background clinical willingness
  (paediatricians already working together) and a
  unique Industry (telecom) working with all them
  (careful communication, straight-forward
  management)
• From Euro-ISDN infrastructure to Internet-enabled
  services (lessons learnt and integration into
  broader market initiatives)

• 1997 Multimedia Health Information for Citizens
• Access to health information (guidance,
  education, prevention) by European citizens
  though widely available technological means (from
  Kiosks to Internet and integrated Call Centres)
• Growing-up from TAPS RD Projects (future core
  components?) and moving into feasible market
  services (deeper understanding of market
  realities, well-proven solutions and active
  market agents, even NGOs)
• Several complementary pilots (stable enough to be
  expanded from initial testing) and refined
  business plan (combining market approaches and
  exploitation models)

• 1998 Integrative Delivery Networks in
  HealthCare
• Users Community (from patients to health
  professionals) affording Identification Access
  Registration of relevant medical information
  widely available in the network
• Growing-up from a public-private agreement
  (secondary healthcare provision facility being
  built and managed by a private Insurance Company
  for 105 years)
• Political replacements (re-conducting
  communication), private movements (uncertain
  future international commitment) and deep
  Business Plan refinement (alternative focus due
  to market knowledge and initial assumptions
  invalidity)

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Current ExperienceOne project success and one
proposal failure

• 2000 Information and Services Brokerage in
  Foreign Trade
• Evolving from a specialised information channel
  (foreign trade) towards a real Business-to-Busines
  s platform (secure e-transaction management)
• Growing-up from a solid starting point (info
  brokerage already available) and having a
  background business commitment (core players
  agreeing for future B2B)
• Deep work in a continuum for Exploitation
  Analysis, Design and Negotiation (financial
  entities being convinced from project
  negotiation)
• Complementary effort being assured from core
  partners (technological infrastructure and
  developments not exceeding TEN TeleCom funding
  rules)

• 2000 An Interactive Community for Young
  Citizens
• Online community and cultural services for young
  populations
• Growing-up from Spanish speaking citizens
  (native, emigrants, second language)
• Complementary Consortium, covering all the key
  facets and being deeply motivated to the future
  business
• Trans-European dimension not strong enough (to be
  recovered in future calls?)

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Organisation of WorkConfiguring an optimum
Consortium
MARKET / USERS Deep knowledge of market
conditions (realism) and even grouping
capability (initial base of users)
CONTENT / SERVICE Real feedback and provision
capability of crucial information and services to
be deployed
CORE INFRA-STRUCTURENot only network providers,
but mainly key components expertise and
availability(e.g. e-transactions)
Commitment to work together for a common and
single goal
MANAGEMENT / PROMOTION Multi-company project
co-ordination, but even more important business
empowerment and promotion
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Organisation of WorkKey blocks of activities and
tasks
BUSINESSModel Re-visits Plan

• ANALYSIS
• Contexts of Use
• Needs and market realities
• Available solutionsand services

• DESIGN
• Products and services
• Limited Pilots
• Operational Scheme

• PROJECTION
• Commercial strategy
• International dimension
• Financing Plan

PROJECT MANAGEMENT Planning Promotion
Coordination Follow-up Dissemination
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CONCLUSIONSSome lessons learnt

• PROBLEMS ...
• Experience and organisations very diverse
• Past more from RD projects but not much from
  real operations and services
• Different motivations and principles for the
  future
• Wide possible services and market still immature
  or under evolution

• SOLUTIONS ...
• Detailed planning of tasks and frequent checking
  points
• Unique project direction, firm and very close to
  the core of business
• Differentiate participants in the Project Vs.
  Business
• Continuous contrasting of the needs, market
  realities and business model

• LESSONS ...
• Not to underestimate co-ordination effort and
  re-scheduling responsibles
• Limited Consortium, agreeing with the rules
  from the beginning
• Business perspective, always as a guide and the
  ultimate goal
• Open minded to operational schemes, evolving as
  market evidences are clear

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For any consultation ...
Contact Maite Miret miret _at_ nknetwork.net Ph.
34-91-5617150 Fx. 34-91-5620741