BMA PR and GPs

1

• BMA PR and GPs
• What BMA PR
• does for you

2

• Media work is an important part of GPC PR
  strategy ..

3
GP Press Coverage 2007

• Press Releases issued 88
• Letters to National and Trade Press 65
• National Coverage
• Print 368
• Broadcast 147
• Regional Coverage
• Print 312
• Broadcast 243

4
BMA versus some others
BMA coverage regularly exceeds that of other
health bodies
5
Other PR Strategy work

• LMCs toolkit
• guide on how to deal with the media
• Practical support to LMCs
• advice on press releases
• handling interviews
• providing media contact lists
• Broadcast training courses

6
PR Strategy work (contd)

• Regional press campaign A day in the life of
  your GP
• New GPC Communications Group
• Posters, leaflets, newsletters and information
  for patients
• Face to face meeting GPC reps / Patients
  Association

7
New e-media

• Podcasts of GPC chairman, Laurence Buckman,
  speaking on extended hours
• Using social networking sites
• eg. Facebook

8
If you have ideas on how we can do things better
or want to help please contact Linda
Millington Head of Media Relations, BMATel 020
7383 6123 Email lmillington_at_bma.org.uk Mobile
07763 816990 Email pressoffice_at_bma.org.uk