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Childrens Party Drink since 1994
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AGENDA

• Short Company Intro
• Party Drink designs Worldwide sales figures
• Party Drinks one by one
• Monthly Sales break-down
• General Information

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Short Company Introduction

• Vitapress Ltd.
• Established in 1989, located in Budapest/
  Dunaharaszti
• 40 employees
• HACCP, ISO quality control systems
• Export to 26 countries across 3 continents

Export Department T 36 24 520
108 export_at_vitapress.hu
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BRANDS OF PARTY DRINKS

• Princess
• Pirates of the Caribbean
• Tom Jerry
• Mickey Mouse
• Winney the Pooh
• Dino party
• Teddy Bear
• Christmas Party
• La Boum

In 3 fantastic flavours of White
grape Apple Strawberry
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Tom Jerry

• TomJerry is the most successful item in
  Vitapress sortiment, taking 23 of the total
  sales volume , each year. Vitapress Ltd. has been
  selling this item for 10 years. Renewal of
  design every 2nd year. Sales under licence of
  Warner Bros Entertainment in 14 countries.
• Category unisex ( boys)

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princess

• Princess is new character, especially for girls
  6-12 years.
• Sales under licence of Disney , in 14
  countries.
• The most popular lady-characters are
  collected under Princess brand.
• Category girls.

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DINO PARTY

• Dino Party is a Vitapress-owned character,
  especially recommended for children of 3-8
  years.
• Category unisex.
• Big, childish images, red colour attracts
  small children.
• Dino Party was sold for many years in white
  grape taste, from July 2006 it became strawberry
  flavoured per wish of many Buyers.

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Mickey Mouse

• Mickey Mouse quickly became a new favourite of
  children. During the last 12 months Mickey
  gained 20 volume share in Vitapress portfolio.
  Further increase is expected. Sales under
  licence of Disney , in 14 countries.
• Category unisex.
• EAN code of Mickey and WTP is the same. Listing
  under name
• Disney party drinks is strongly
  recommended, avoiding double listing fees.

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Christmas party

• Christmas Party is a Vitapress-owned,typical
  Xmas character.
• Altough, Santa Claus is a seasonal
  character, Buyers can trust him in sales. Shelf
  life of 24 months helps in any case. Category
  unisex.
• On the back side of the
• bottle, texts are written in
  
• 12 languages.

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Pirates of the caribbean

• Caribbean is a new character. Sales under
  licence of Disney , in 14 countries.
• Category unisex/boys 6-12.
• Design is of new style. Photos of
• the key players are in the sleeve, cartoon
  is not for this age.

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La boum

• La Boum is a a Vitapress-owned character.
• Category girls, teenagers.
• Design targets especially girls in the age of
  10-16 and ladies choosing a non-alcoholic
  champagne at new years party.

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Winney the pooh

• Winney the Pooh gained 5 volume share in
  Vitapress portfolio in the past 12 months. This
  lovely bear is very popular in Hungary.
• Category unisex.
• Sales under licence of Disney , in 14countries.
  
• EAN code of Mickey and WTP is the same. Listing
  under name
• Disney party drinks is strongly
  recommended, avoiding double listing fees.

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Teddy bear

• Teddy is a Vitapress-owned old character.
• Category girls.
• Teddy Bear is sold in 4 countries.
• New On the back side of the
• bottle a new text box has been placed.

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Breakdown of Vitapress yearly sales By months
Easter
Christmas
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Logistic data of party dinks

• Packing options
• 6 bottles in a strong carton box
• 6 bottles in a shrink wrapping
• 80 cartons per pallett make 480 pcs
• 84 wrappings per pallett make 504 pcs
• Carton box makes a different price
• Gross weight of pallet 730 kg
• Custom tariff code 220210000
• Delivery time 12-14 days at reorder
• Delivery time 45-60 days at new labels or
  private labels
• 20 container takes 9.500 bottles, flour loaded
• 40 container takes 12.000 bottles on 25
  pallettes
• 24 t-truck takes 30-32 pallets, min. 15.120
  bottles

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General Info i.

• Advantage vs. competitors
• Designs created for children, images are big,
  colourful.
• Mineral water inside
• Vitamine C added
• Fine taste
• Vitapress Ltd.. has a 14 year- experience in
  production sales of party drinks. Royalties of
  Disney and Warner Bros companies ensure sales of
  strong brands
• Most important channels of sales became super-
  and hypermarkets
• Best support is second display, tasting in
  shops does not bring efficient results. Since
  sleeved party drinks are marketing products,
  content has just 20 importance in consumers
  decision
• On the basis of a test performed in Croatia,
  placing childrens party drinks next to real
  champagne generates a higher turnover by 20-22

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General Info II.

• Private-label-party- drink - available in
  minimum qty of 50.000 pcs.
• Diabetic party drink - available in strawberry
  and white grape tastes, further details to be
  agreed and specified
• Party drinks contain CO2 which results the same
  festive feeling as at opening a real champagne
  bottle
• Storage Bottles may freeze under -5 degrees.
  Heated trucks are strongly recommended in winter
  time
• Suggested preliminary delivery of
  winter-sales-party- drinks till 15th November,
  especially for North European countries