Brick City Records

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Brick City Records

• Tuesday, September 25, 2007
• Welcome ?

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• T-shirts sign up!
• Member dues - 10/year
• Show Mandy!

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Announcements

• College of Communication hosting career
  connection Career Fair Monday, Oct 15 1pm-4pm in
  Baker Ballroom
• Networking trip offered after Thanksgiving in
  Charlotte, NC. Estimated cost 200 and 100 spots
  available. For more information email Amy Harris
  ah134604_at_ohio.edu

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Appointed Positions

• Secretary, Historian
• Marketing Sales
• Legal Finance
• AR
• Production

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Music Publicity
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Music Public Relation/Publicity

• The professional management of a clients media
  exposure, or, the process of working with the
  mass media to bring an act to the publics
  attention

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Publicity stunts going on right now?
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50 Cent vs. Kanye West

• Competition to sell more albums
• Good or Bad?

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? GOOD ?
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Britney Spears VMA Comeback

• Good or Bad?
• http//www.youtube.com/watch?vgTFeOQk3Akcmodere
  latedsearch

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? Bad ?
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Media attention on Brick City Records level

• Local Reviews of album
• Band profile
• Charity event
• Word of Mouth
• Handbills/Posters

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Why is publicity important?

• Stiff competition where will these people put
  their money?
• Hearing a band is not enough, people need to be
  reminded
• 3rd party persuasion
• Manager or Agent ?

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Why the media?

• 3rd Party Credibility
• Tell people not what to think, but what to think
  ABOUT
• Agenda setters the one thing people have in
  common

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The first steps

• Develop client profile who is the artist?
• 50 Cent Shot 9 times
• Lupe Fiasco Skater
• Avril Lavigne Punk
• Sharpen, clarify, amplify
• Package, illuminate, make attractive to mass
  media it is your job to tell them why this act
  stands out from the rest
• Development Brand

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Press Kit

• Components
• - Publicity Photo
• - Timeline
• - Press clips
• - Album information
• - Demo
• - Fact Sheet
• - Jacket

• Business card
• Letters of Recommendation
• Video Biographies
• Promotional Items

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What to think about

• Quality reflects Professionalism (Unfortunately,
  it is a business make it easy for them)
• Credibility - Responsibility
• Persistence - Reputation
• Culture of the publication
• Profile of the act
• An art, not a science

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What to Do with the Press Kit

• Send to
• Newspapers
• Magazines
• Radio Stations
• Club Owners
• Management Companies
• Non-profit Organizations
• TV Series Producers
• Follow Up

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Any questions?