NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE

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NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN
IMMIGRANT CULTURE

• Prof. Janice M. Karlen
• Prof. Clarence McMaster
• CUNY LaGuardia Community College
• USA

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• The
• City University
• of
• New York

LaGuardia Community College
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CUNY LaGuardia Community College

• 13,500 credit and 30,000 non-credit students
• Students from over 160 countries, speaking over
  100 different languages
• 31 majors and 3 certificate programs
• One-third born in the United States and
  two-thirds foreign born
• Ethnic background
• 34 Hispanic
• 17 Asian
• 18 Black
• 11 White
• 6 Other
• 14 Unknown

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New Media Majors enrolled in Principles of
E-Business

• 37.5 New Media Technology Majors
• 37.5 Business Management Majors
• 9.3 Computer Information Systems Majors
• 9.3 Business Administration Majors
• 6.4 Other

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New Media Majors enrolled in Principles of
E-Business

• 93.5 wish to own their own business in future
• Of those
• 55.2 online only
• 20.7 hybrid
• 10.4 bricks and mortar only
• 13.7 not sure
• Types of businesses restaurant, clothing,
  financial analyst, adult toys, marketing, web
  design, animation studio, skateboarding, records

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New Media Majors enrolled in Principles of
E-Business

• Continent of Origin
• North American native 38.7
• Asian 29
• South America 12.9
• Europe 6.5
• Other (mostly Caribbean) 12.9

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New Media, Immigrantsand the Future

• By far, the factor most inhibiting the
  participation of immigrants in New Media is
  education in the necessary technology as well as
  entrepreneurship
• Immi-merce is an area of great potential for
  this group

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• More research is needed at the national level to
  find out,
• Who are our
• New Media entrepreneurs?

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Thank YOU!
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