Title: Midwest Express Holdings, Inc.
1Midwest Express Holdings, Inc. Robert W. Baird
Growth Stock Conference May 10, 2002
2Investment Highlights
- Proven market niche premium service
- Historical growth in revenue and earnings
- Attractive growth strategy
- Strategic plan for the future
MEH 1
3- Overview
- 2001 in Review
- Going Forward
MEH 2
4Midwest Express Airlines
- Began commercial operations in 1984
- Recognized as best U.S. Airline by leading
consumer surveys - Single-class, premium service catering to
higher-yield business travelers
MEH 3
5The Best Care in the Air
MEH 4
6Midwest Express Airlines Service
- 26 destinations nationwide
- 35 McDonnell Douglas DC-9 and MD-80 jet aircraft
in service
MEH 5
7Skyway Airlines,The Midwest Express Connection
- Initiated in 1989, became wholly owned subsidiary
in 1994 - Builds feeder traffic and provides nonstop
service in select markets
MEH 6
8Skyway Airlines Service
- 30 markets strengthen Milwaukee base
- 10 Fairchild Dornier 328JETs and 15 Beech 1900D
turboprops in service
MEH 7
9Benefits of Premium Service Strategy
- Customer preference, brand loyalty
- Preferred by 75 of Milwaukee frequent flyers
- Consistently rated 1 U.S. airline by consumers
- More profitable passenger mix
- Higher percentage of business travelers
- More high-end discretionary travelers
- Premium revenue yields
- 30-40 higher than industry
MEH 8
10Ability to Capture Premium Yields
- Midwest Express has historically maintained a
significant yield premium
0.176
0.123
MEH 9
11Consistent Revenue Growth
- 10-year compounded annual revenue growth of 14
MEH 10
1214 Years of Operating Profits
- 1987-2000 operating income 283 million on sales
of 3.1 billion - 1987-2000 operating margin 9.1 1995-2000
operating margin 10.2 - 2001 operating loss of 12.9 million(1)
MEH 11
13Higher Yields Offset Product Costs
MEH 12
14MEH 13
15Factors Impacting 2001
- Slowing economy resulted in decline in business
travel that began in April and accelerated
monthly - Continued high fuel cost environment
- Events of September 11 compounded
already-difficult operating environment and
necessitated capacity reduction to align with
travel demand
MEH 14
16Net Result 2001 vs. 2000
- 5 decrease in revenue
- 1.3 percentage point decrease in load factor
- 8.7 decrease in yield
- Higher insurance and security costs
MEH 15
17Profitability 1998-2001
Full Year
1998 388.9 55.7 35.9 9.2 2.51 45.9
1999 447.6 60.8 38.8 8.7 2.71 52.0
2000 480.0 6.9 5.2 1.1 0.37 22.2
2001 457.2 (12.9) (9.3) (2.0) (0.68) 11.6
- Revenue
- Oper. Income(Loss)
- Net Income(Loss)
- Net Margin
- Earnings (Loss)/Share
- Cash Flow (1)
Note Consolidated financial results of Midwest
Express Holdings. Dollars in millions except
Earnings Per Share. Information as reported, not
pro forma. For operating income, net income, net
margin and earnings/share, 2001 excludes impact
of 8.8 million impairment charge and includes
federal government grant of 16.3 million. (1)
Net Income plus depreciation and amortization
MEH 16
18Operating Statistics 1998-2001
Full Year
1998 19.2 1,624 2,499 65.0 13.9 11.8 0.56
1999 18.5 1,959 2,994 65.4 13.4 11.5 0.61
2000 19.3 1,975 3,163 62.4 13.3 13.0 1.00
2001 17.6 1,974 3,232 61.1 12.1 12.8 0.91
- Revenue Yield
- RPMs (millions)
- ASMs (millions)
- Load Factor
- Revenue per ASM
- Cost per ASM
- Fuel Price
Note Midwest Express Airlines only.
MEH 17
192001 Cost Reduction Efforts
- Reduced planned capacity 20 following 9/11
- Implemented furlough process to align staffing
with capacity, including significant reduction in
contract maintenance staff - Implemented wage freeze and benefit adjustments
- Placed additional aircraft into charter service
- Initiated redesign of dining services program,
including transition to roundtrip meal catering - Lowered travel agent commission cap
- Reduced advertising and discretionary spending
- Completed transition to new aircraft maintenance
program
MEH 18
20Results of Cost Reduction Efforts
- Lowered cost/asm each quarter (exc. fuel)
- Reduced employee count 18 at Midwest Express and
2 at Skyway - Lowered unit costs in most categories despite
significant capacity reduction - Will realize substantial unit cost benefits as
capacity is restored
MEH 19
21MEH 20
222002 A Rebuilding Year
- Continued difficult operating environment
- Poor economy, unstable fare environment,
increased insurance and security costs - Capacity added as demand warrants
- Down 1-2 in second quarter, up 3-4 in third
quarter - Remain flexible depending on recovery of economy
- Skyway to continue moderate growth
- Added two Fairchild Dornier 328JET regional jets
- Launched service to Baltimore, Minneapolis in
first quarter
MEH 21
232002 A Rebuilding Year
- Continued emphasis on cost management
- Enhance brand to retain and increase loyalty
- Continue to meet and exceed our customers
expectations - Federal loan application under consideration
MEH 22
24First Quarter Profitability
Year-to-Date as of March 31,
2001 2002
Change
- Revenue 118.9 104.0 (12.5)
- Oper. Income (Loss) (10.2) (2.8) 72.9
- Net Income (Loss) (2) (6.6) (2.2) 66.6
- Net Margin (5.5) (2.1) 3.4 pts
- Earnings (Loss)/Share (0.47) (0.16) 66.8
- Cash Flow (1) (1.6) 3.4 nm
Note Consolidated financial results of Midwest
Express Holdings. Dollars in millions except
Earnings Per Share. For operating income, net
income, net margin and earnings per share, 2002
excludes 29.9 million asset impairment charge
and 39.5 million gain associated with Fairchild
arbitration settlement. (1) Net income plus
depreciation and amortization.
MEH 23
25First Quarter Operating Statistics
Year-to-Date as of March 31,
2001 2002
Change
- Revenue Yield 19.0 16.3 (14.5)
- RPMs (millions) 483.1 460.5 (4.7)
- ASMs (millions) 834.4 737.6 (11.6)
- Load Factor 57.9 62.4 4.5 pts
- Revenue per ASM 12.4 11.7 (5.2)
- Cost per ASM 13.3 12.0 (10.1)
- Fuel Price 0.99 0.71 (28.1)
Note Midwest Express Airlines only.
MEH 24
262003 and Beyond
- Concentrate on existing bases of operation
- Milwaukee
- - Improve market share from existing 36
- - Add frequency, cities
- Omaha
- - 6 market share, dominant carrier in markets
served - - Limited future growth opportunities
- Kansas City
- - Continue to build critical mass and brand
loyalty - - Further strengthen connection markets
MEH 25
272003 and Beyond
- Manage fleet growth through aircraft retirement
and acquisition
MEH 26
28Boeing 717
- 25 firm orders with options for 25 more
- Monthly delivery beginning February 2003
- 88 seats in signature 2-by-2 configuration
- Fuel efficient, lower maintenance costs
MEH 27
29Embraer ERJ
- 20 firm orders with options for 20 more
- Bi-monthly delivery beginning January 2004
- 2-by-1 configuration
- 37-, 44- and 50-seat variations
MEH 28
30- Midwest Express Holdings, Inc.
- www.midwestexpress.com