Dynamics of the Armenian Community

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Dynamics of the Armenian Community
Presented by Krikorian Marketing Group
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The Armenians Journey

• 3000 year old ethnic race- Noahs Ark.
• Historic Armenian homeland lies in eastern
  Anatolia-adjacent parts of eastern Turkey.
• First Nation to accept Christianity
• - 301 A.D
• Armenian Genocide - 1.5 million -
• April 24, 1915 ( 90th in 2005)
• Independence - May 28th 1918 - lasted until 1921
• Independence - September 1991 - to present (break
  up to USSR)
• 
  Krikorian Marketing Group

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The Journey Continues

• First Wave of migration due to the 1915 Genocide
  to USA and other countries around the world.
• Second Wave to the USA after WWII (46) was due
  to the refuges of displaced Armenians in German
  concentration camps.
• Third Main Wave of migration to the USA (mid 75)
  was due to the civil war in Lebanon.
• Fourth Wave was due to the dictatorship
  government in Iran.
• Fifth Wave in this century was again in the 80s
  those escaping from the communist Soviet Republic
  of Armenia.
• Sixth Wave late 80s to Present - due to the
  massive earthquake in Armenia and the blockade of
  fuel and supplies by the Azeris and Turkey.
• 
  Krikorian Marketing Group

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Respect Armenian Holidays, Ceremonies Values

• New Years Day
• Christmas - January 6th
• Spring Festival
• Easter - Western
• Armenian Genocide Day - April 24th 1915
• Armenian Independence Day
• - May 28th Sept. 21st
• Armenian - Navasartian-Olympics
• - July 4th Weekend
• Blessing of the Grapes - usually 2nd Sunday in
  August
• Krikorian Marketing Group

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Glendale Census SPA 2 San Fernando Valley
Service Planning Area (SPA 2)

• Ancestry
• Total Population 205,300
• Caucasian
• 123,960
• Armenian-American
• 53,840
• Hispanic
• 38,452
• Asian
• 31,424
• African-American
• 2,468
• Total Ancestry
• 250,144 44.844 from Total

• GWP YAN IAN Residential
• Total 19, 764
• X 3.0 HH.. 59,292
• X 3.5 HH.. 69,174
• GWP Commercial Accounts 1,561
• Does Not Include Temp Visas, Green Cards,
  Tourist, Undocumented.
• Names that do not end as above, such as Persian
  Armenian Names.
• Foreign Born Residents
• Glendale Ranks 1st in SPA.
• 100,065 or 56.6
• Glendale Ranks 3rd in USA.
• in Foreign Born Residents

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Glendale Demographics (SPA-2)Glendale Total
City Population Rank in San Fernando Valley

• Households with Annual Incomes below 25, 000
• Glendale Ranks 1st 15, 699 or 14.2
• Households with Annual Incomes over 150, 000
• Glendale Ranks 1st 5,946 or 8.8
• Population with large concentration of Seniors
• Glendale Ranks 1st 25,370 or 13.0
• Population Glendale Disabled Seniors - over
  65 12,211
• Individuals with less than a 9th grade education
• Glendale Ranks 1st 15,639 or 11.1
• Individuals with Graduate Degrees
• Glendale Ranks 1st 11, 758 or 11.3
• Population receiving Public Assistance (eg
  Medi-Cal, AFDC etc 2001)
• Glendale 44,908.21.9
• Population Living Below Poverty Level
• Glendale Ranks 3rd28,636
• Source San Fernando Valley/Santa Clarita Valley
  Community Needs Assessment 9/04

Krikorian Marketing
Group
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Armenian OrganizationsGlobal - West East Coast
- California - So. California

• Armenian American Medical Society of California
• Armenian American Nurses Association
• Armenian Professional Society
• Armenian Dental Society of CA.
• Armenian American Council of Aging
• United Armenian Fund
• Armenian Fund
• Hamazkayin Cultural Society
• Tekeyan Cultural Association
• Armenian Educational Benevolent Union
• Armenian Bar Association
• Armenian Professional Network
• Armenian Society of Los Angeles
• Armenian Engineers Scientists of America
• Armenian National Peace Officers Association
• Armenian Realtors of America
• Sampling of community, political, civic,
  service, religious, cultural, educational
  organizations. Numerous others not listed.

• Armenian National Committee
• Armenian Revolutionary Fed.
• Hunchakian Social Democratic
• Armenian Democratic Liberals
• Armenian Rights Council
• Armenian Council of America
• ArmenPAC  Nor Sirout
• Armenian Apostolic Church of America- Prelacy
• Armenian Apostolic Church of America-Diocese
  Knights of Vartan
• Armenian Assembly of America
• A.A. Action Committee (ARAMAC)
• Armenian Missionary Assoc of America
• Armenian Relief Society
• Armenian Intl Womens Assoc
• Hye Geens
• Armenian General Benevolent Union
• Homenetmen Athletic/Scouts
• Homentmen Athletic/Scouts
• A.A. Chamber of Commerce

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Armenian Media
KMG makes it easy to buy effectively and
efficiently.

• TV Glendale Burbank
• Charter Cable Channels
• Channel 26
• Channel 30
• Channel 31
• Channel 55
• Characteristics
• Weeknights Weekends
• 24 Hours a Day
• Variety Program Formats
• Print Dailies
• Bi-Lingual
• Asbarez
• Zhamanak
• Armenian Only
• New Armenia

• Print Weeklies
• Bi-Lingual
• Massis
• Nor Gyank
• Armenian Life
• Armenian Only
• Nor Or
• Molorak
• English Only
• Armenian Observer
• California Courier
• Other Sources
• Yellow Page Directories (2)
• Magazines
• Armenian Political Party Affiliation
• Krikorian Marketing
  Group

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Glendale Armenian Owned Managed Businesses

• By Number of Employees
• Majority of Armenian businesses in Glendale are
  under ten employees.
• Companies with over 250.1
• Companies with 51-100.4
• Companies with 21-50.32
• Companies with 11-20.48
• Companies with 6-10.114
• Companies with 5 or less.932

• By Industry Category
• Industry Companies
• Service Sector557
• Retail Sales200
• Financial Services,
• Insurance, Real Estate107
• Construction62
• Manufacturing42
• Wholesale Sales...34
• Administration19

Source Potential Employers for Verdugo Welfare
Clients - February, 1999. Ad Hoc Business and
Workforce Development Committee. Verdugo Private
Industry Council
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Your One Stop Armenian Marketing Resource

• Contact Information
• Tel [phone]
• Fax [phone]
• PO Box 2065
• Glendale CA 91209
• Visit us at.
• http//www.krikorianmarketing.com
• E-mail us at
• Info_at_krikorianmarketing.com

Strategic Multicultural Marketing
Call Krikorian Marketing Group 818-240-7987