The AntiYouTube Is Starting to Click

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The Anti-YouTube Is Starting to Click

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2
Agenda

• Reference
• Introduction
• Competition
• Comment

3
Reference

• Business Week October 6, 2008

4
Introduction

• Nearly a year ago, NBC Universal and News Corp.
  launched a video site called Hulu.

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Introduction(cont.)

• Thanks to a huge library, Hulu is attracting
  millions of viewers and signing up advertisers
  like Bank of America, Best Buy, and Nissan.
• No choppy videos and pirated TV shows.
• All contents are legal.
• 4,000 hours so far of contentincluding TV shows
  and classic movies.

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Introduction(cont.)

• Hulu features the lucrative 15- to 30-second
  commercials.
• Differentiation It cuts deals with portals like
  AOL, Comcast, MSN, and Yahoo!.
• Now only can run within the US.

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Competition

• Hulu vs YouTube
• In August(2008), Hulu exceeded 100 million video
  streams and YouTube had 4.7 billion streams.
• Prized demographic Average spent 256 minutes in
  August
• ?The longest time among all Web brands.

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Comment

• ????PPStream, PPLive, vlog, TVA, tvkoo
• ???(tudou), ???(youku)
• Data is the king.
• ? Facebook, ???(xiaonei.com)

9
Thank you!!