Benefits of Pay Per Click

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Benefits of Pay Per Click
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Index

• What is Pay Per Click?
• How Does Pay Per Click Advertising Work?
• Benefits of Pay Per Click Advertising

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What is Pay Per Click?
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• PPC stands for Pay per click, a platform for
  online marketing.
• Where the advertiser is authorised to pay the
  search engine a sum of the fee each time the ads
  gets a clicked.
• It is necessarily a process of buying visits to
  websites rather than earning the visits naturally.

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How Does Pay Per Click Advertising Work?

• For ads to appear beside the results on a search
  engine, advertisers cannot just pay more to
  ensure that their ads appear more prominently
  than the competitor's ads.
• Instead, ads are subject the want is known as the
  auction, a fully automated process that Google
  and other search engines use to decide the
  relevance and validity of ads that appear on
  their SERPs.

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Benefits of Pay Per Click Advertising
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1. Track Campaigns With Complete Transparency

• Most significant benefits of PPC marketing brings
  to the table is ease of tracking.
• Between your Google Analytics and Google AdWords
  account, you can effortlessly track everything
  from how many users are seeing your campaign to
  what they are doing on the website after they
  click on it.

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2. Bring Your Brand Out From the Shadows

• Few marketing strategies allow you to put highly
  targeted ads right in front of the audience or
  users in as little as a few hours.
• Whether your business is just getting off the
  ground and you want to start grasping market
  share as fast as possible, or you have a
  time-sensitive offer that demands immediate
  exposure, PPC marketing can get it done.

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3. You Only Pay When They Click

• In PPC marketing, you only pay when a customer or
  buyer clicks on your ad and gets redirected to
  website or landing page.
• In PPC marketing, you can safely assume that you
  are only paying when interested potential
  customers click on the ad, you have more time and
  money to use optimizing in your landing page and
  end-of-funnel content.

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4. Increase Brand Awareness and Traffic

• PPC marketing gives you first-page exposure in
  less than a day, that also means you can
  instantly begin driving traffic to the website.
• Outside of increasing brand awareness, you can
  directly target potential customers based on
  where they are in the buying process.

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• Instead of marketing to customers that are still
  in the research phase, using the right keywords,
  you can directly target your buyers that have
  their credit card in hand.

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5. PPC Advertising is Immune to SEO Changes

• If you have spent any amount of time trying to
  play around the complex set of rules, Google
  creates for SEO marketers, and you know just how
  frustrating it can be to keep up with.
• Between regular, game-changing updates about
  which factors carry the most weight, SEO takes a
  lot of your time and patience before it begins to
  pay off.

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Thank You