Pay Per Click

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Pay Per Click - PPC

• PPC stands for pay-per-click, a model of
  internet marketing in which advertisers pay a fee
  each time one of their ads is clicked.
  Essentially, its a way of buying visits to your
  site, rather than attempting to earn those
  visits organically.
• When PPC is working correctly, the fee is
  trivial, because the visit is worth more than
  what you pay for it. In other words, if we pay 3
  for a click, but the click results in a 300
  sale, then weve made a hefty profit.

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Benefits of PPC with GIRAFE

• Fast Results
• Businesses need results and they want them
  fast. PPC is perhaps the fastest way to run an
  advertising campaign and get instant results. To
  simplify things, if you have a website up and
  running you can quickly create an adwords
  account, setup your ads and run them in the
  Google network and start getting traffic.

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• Measurable Results
• Another important benefit of PPC is that
  everything you do has a clear measurable target.
  You can measure anything that is related to a ppc
  campaign from costs, profits, views, clicks,
  visits and many more.

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• Reach the right audience
• When running a PPC campaign you choose where
  and when your ads will appear based on a number
  of factors including keywords, location, website,
  device, time and date and much more. The
  flexibility that you have allows you to segment
  your market and bring your products and services
  in front of the right audience

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• Take advantage of business opportunities
• Lets say that you are selling web hosting
  packages and one of your main competitors is
  offline due to a technical problem. This is a
  great opportunity for you to run a targeted PPC
  campaign and give those angry customers another
  option. This is only possible with PPC because it
  is easy to implement and generates instant
  results.

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• Brand recognition
• You can use PPC to target keywords related to
  your industry so that people searching for those
  keywords will constantly see your ads. Although
  general keywords will not generate more sales,
  indirectly they help you increase brand awareness
  and establish your business as an authority and
  leader in your industry.

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