CARP Ambassador Program

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CARPAmbassador Program
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Agenda

• CARP Mission
• Overview The CARP Ambassador Program
• What we expect of our Ambassadors
• Role of the Ambassadors
• Commissions, Offer Presentations and
  Administrative Details
• Tips on how to be Effective
• Questions

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CARP Mission

• CARP is a national, non-partisan, non-profit
  organization
• Committed to advocating for a new Vision of Aging
  for Canada, social change that will bring
  financial security, equitable access to health
  care and freedom from discrimination
• CARP seeks to ensure that the marketplace serves
  the needs and expectation of our generation and
  provides value-added benefits, products and
  services to our members
• Through our network of chapters across Canada,
  CARP is dedicated to building a sense of
  community and shared values among our members in
  support of CARPs mission

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Overview CARP Ambassador Program

• To generate CARP memberships to support our
  March to a Million Members, utilizing our
  network of committed and engaged Ambassadors
• Existing members are the best source for
  recruiting new members.
• Every time a member recruits a new member, or
  encourages an existing member to renew, it
  strengthens and advances the mission of CARP.

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Overview CARP Ambassador Program

• Strategic Initiatives
• Revitalized image of CARP
• Improved communications and public relations
• Heightened Advocacy Efforts
• Strengthened communities, online and offline
• Enhanced member benefits package
• Re-launched member magazine, Zoomer

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What we expect of Ambassadors

• Must be CARP members in good standing
• Must understand and support the mission of CARP
• Must believe that membership is worthwhile and
  represents honest value
• Must understand that supporting the growth of
  CARP membership strengthens our advocacy,
  influence and ability to provide value-added
  benefits for our members

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Role of the Ambassadors

• Must act in good-faith, and never falsely
  represent the organization
• Must understand the ABCs of CARP we will
  provide background and training
• You are not an employee of CARP, and an agency
  agreement will be provided
• Opportunities to sell other products from
  CARP-Recommended vendors for additional
  commissions

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Commissions

• A commission will be paid to Ambassadors for each
  membership sold
• Memberships can be sold to individuals, or at
  discounted rates to larger groups
• Commissions will be paid on Renewals, only in
  instances where that membership originated with
  the Ambassador
• Renewal commission rates are half the new member
  rate

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Commission Structure

• Call or email for details

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Group Membership Incentives

• Ambassadors can offer membership discounts to
  groups and organizations who either purchase
  memberships for their employees or members, or
  promote CARP memberships to them
• If group or organization is buying memberships
  for their employees or members, minimum of 20 is
  required, and a 25 discount can be extended
• Commission to Ambassador still based on full
  price
• The discount would apply to the initial term of
  membership renewals would be at the regular
  price

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Group Membership Rates

• Call or email for details

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Processing Membership Orders

• Ambassadors will be provided with personal ID
  codes and self-addressed, postage-paid membership
  applications
• Ambassadors will keep records with names,
  addresses, and phone numbers of the new member
  registrations and prospects for follow-up
• Commission cheque to be issued to the Ambassador
  on a monthly basis

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Application Form Side 1
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Application Form Side 2
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Administrative Details

• CARP Ambassador Questionnaire
• Ambassadors will be asked to fill out a
  questionnaire to determine their knowledge of
  CARP for training purposes
• CARP Ambassador Agreement
• Ambassadors must sign an agreement that
  specifies their terms of engagement with CARP.

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Tips on How to be Effective

• Emphasize the social purpose, member value, and
  satisfaction that comes with being a CARP member
• Develop and set an action plan for approaching
  2-3 local clubs, businesses, or associations per
  week that are prospects for Group Memberships.
  Attend Job Fairs, Volunteers, Lifestyle Fairs, or
  other community events that attract Zoomers and
  prospective CARP members
• Be patient. It may take time for people to gain
  confidence in you and CARP and they may want to
  think things over. In that case, follow up.

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Tips on How to be Effective

• Dont try to force, or plead, with people to
  become a member
• Similar to classic sales training, Ask for the
  order --- ask directly for a person to become a
  CARP member
• Set goals for yourself. It becomes too easy to
  find excuses for not making calls unless you
  establish goals for yourself. Keep accurate
  records.
• Ask for other leads. Whenever possible, The
  National Office will provide leads in your
  community.
• Enjoy the Experience. People join CARP to
  support a good cause, do good and feel good about
  the effort. Dont lose sight of that.

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Tips on How to be Effective

• You will be provided with a Script for phone or
  email purposes. This is a guide for you, and
  provides nuggets of information on CARPs mission
  and membership.

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Thank you

• Questions?
• Contact
• Marisa Latini, Program Director, toll-free at
  1-888-363-2279 or locally in Toronto at
  416-363-2277 ext.250 marisalatini_at_rogers.com
• Eric Vengroff, Vice President and General Manager
  ericv_at_zoomermedia.ca
• Ross Mayot, Vice President Community Development
  r.mayot_at_carp.ca