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Case Study

• WonderBra Fit With Web Success!
• Context (The Briefing)
• For the first time in its history, WonderBra
  Canada launched a significant interactive
  campaign to introduce a revolutionary new product
  to adapt to the modern woman. Welcome to the new
  generation of the bra welcome to FusionFit.
• Objectives
• Marketing
• Drive traffic to www.wonderbra.ca , particularly
  to the FusionFit section.
• Stimulate "Fit Clinic" participations.
• Increase sales.
• Communication
• Generate consumer awareness for the new
  FusionFit product.
• Evolve the brand image to demonstrate that
  Wonderbra is all about innovation, fit, quality
  and
• comfort.
• Target

Web Properties
The International Women Day event occurred at
the perfect time and served as the
communicational pretext to launch the new
FusionFit interactive program .
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Case Study

• Results
• Online Campaign
• Quantitative Analysis
• Total Ad impressions delivered 50.6 million.
• Total Unique Views 4.2 million (Users).
• Qualitative Analysis
• According to Dynamic Logic
• The campaign was noticeable and significantly
  increased Message Association among the aggregate
  
• audience.
• Multiple exposures were needed to increase brand
  metrics and attribute.
• Younger respondents (18-34) displayed an
  increase in Purchase Intent.
• Micro Web Site
• 468, 000 visits.
• 112, 000 Unique Visitors.
• 20, 881 Fit Clinic information downloads.

Metrics Tools Ad Server Micro Web
site Corporate Site Awareness
"The Consumer Generated Content approach
contributed to creating an emotional relationship
between female consumers and Wonderbra".