PowerPointPrsentation

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La place de la restauration collective dans la
politique autrichienne de développement des
filiéres biologiques. Claus Holler BIO
AUSTRIA Marketing Gemeinschaftsverpflegung/Ernähru
ng Paris, porte de Versailles dans le cadre du
Salon International de lAgriculure 2. mars 2006
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Organic food 2005 Turnover 25 billion Euro
EUROPE 12 Bil lt 10p.a.
USA 10 Bil gt 15p.a.
ASIA gt 15 p.a.
AUSTRALIA 0,2 Bil gt 20p.a.
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Development of Organic Agriculture in Austria

• 1962 - 1989
• Associations are built
• Intensivation of Research
• Bound by Law - ÖLMB

Organic Agriculture in A

• 1994/1996
• Trade and Public Canteens start with Organic Food
• Start of the so called Organic-Boom

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Development of Organic Farms
Increase of the Number of Organic Farms in Austria
11,2 of all organic farms In Austria
5
Development of Organic Farmed Area
Increase of the Area of Organic Arable Land in
Austria
Organic Area In Austria 344.916 ha 13,5
6
Organic Food 2005 Turnover in Austria
Increase in Turnover about 100 compared to
2001. Turnover 2001 250 Mio Euro. Prognosis
2001 for the next fife years Increase in
Turnover to 360 Mio Euro 2005 500 Mio Euro
corresponding to 4 Percent of the overall
Turnover of the Foodmarket
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Guiding principle of the Austrian environmental
policy
Sustainable for Nature and Mankind
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Guiding principle of the Austrian environmental
policy

• Quality of life
• We create and we safeguard the prerequisites for
  a high quality of life in Austria.
• Bases of life
• Indispensable bases of life are clean air, pure
  water, unpolluted soil and intact ecosystems.
• Living environment
• We support an effective protection against
  natural hazards as well as an ecological
  orientation of the riverine landscapes of
  Austria.
• Food
• We are shaping for our farmers and consumers a
  sustainable and enviromentally benign
  agricultural and food policy.

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Why Organic Agriculture?

• Ecological Arguments
• Less Ecological Damage, best living conditions of
  animals
• Forbidden Use of Gene Modified Organisms (GMO)
• Protecting indispensable values of live Clean
  Air,
• pure Water, unpolluted Soil and intact Ecosystem
• Useful agricultural Work
• National Economically Arguments
• Health, less Costs through Ecological Damage

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Question What is the main reason for you to buy
products of organic agriculture?
Healthy Nutrition Main argument to buy Organic
Products
Healthy Nutrition
Better Tasting
Better Quality, Controls
Support for the farmers
No chemical Additives
Known Origin
Because of Family/Children
others
Become a Habit to him
GMO - free
...spontaneous Answers
High Vitamins
Data in , n400 Persons
Source RollAMA Motivation Analysis January 05/
AMA Marketing
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Political Directions Organic Food in Public
Canteens
There are different directions in the nine states
of Austria Vienna 30 since 1999,
Kindergardens/Schools 50 since 2003 Lower
Austria 25 since 2001 Upper Austria 30 since
2004 Salzburg Application for 50 2005,
rejected Karinthia Application for an Increase of
the Budget 2005 Burgenland To wish for without
any Directions Styria 25 since
2003 Tyrol Expression of Will without
Directions Vorarlberg Expression of Will for 15
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Working group for organic food
The working group within the project OekoKauf
Wien Ecological purchase for the City of
Vienna was established In March 1999 in Vienna.
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Three main obstacles by introducing organic food

• To make leading personal believe, that the
  eco-label really
• guarantees organically grown products and that
  cheating
• is almost impossible
• That there are enough products on the market to
  allow a
• wide-spread supply with organic food
• That the additional costs would be acceptable

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Three Studies tried to get Answers

• Organic Food Feasibilitystudy in Public
  Canteens
• A study to show possibilities to reduce costs
  (BIOFAIR I
• and BIOFAIR II)
• Studies to the influence of organic food on
  people as a
• Marker for Quality

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Feasibility study on the use of organic food
This study focused on how much the share of
organic food could be increased in
public canteens, bearing in mind the organic food
availability on the market and the respective
differences in price.
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Organic Milk
Best to begin with organic products To
introduce organic products in public
canteens begin with organic milk and milk
products.
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Organic Food Commercialisation and Consumption
in Public Canteens (PC)
ORGANIC MILK 2000
ORGANIC MILK 2004
2,1
2,4
Organic Marketing 180 000 000 l PC-Need
3 780 000 l Data per year
Organic Marketing 242 000 000 l PC-Need
5 806 000 l Data per year
Holler Organic-Feasibility Study 2000
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Economic AspectsOrganic Milkproducts
Percent of general costs
MILK, -PRODUCTS 2000
MILK, -PRODUCTS 2004


17
15
(Organic Portion in Percent green, Increase of
Costs in Percent red)
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Literparity
Costs in Euro DIESEL
MILK January 2003 0,73
0,35 January 2004 0,83 0,32 June
2005 1,04 0,29
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Organic is Successfull Sales of Organic Milk
Organic Milk in Mio. liters
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
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Organic Meat
Thats all there is to it Economical
feasibility To make use of the good
quality To keep to dietetic guidelines
22
Organic is Successfull Sales of Organic Pig
Organic Pig by piece
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
23
Organic is Successfull Sales of Organic Beef
Organic Beef by piece
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
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Organic Beef Commercialisation
Price depends on MARKETING
 
60 CONVENTIONAL
40 ORGANIC (3 000 000 kg)
( 2
000 000 kg)
Beef- Quality-
Beef- Quality-
ORGANIC Mass- Beef
Mass- Beef
QUALITY produced
produced
BEEF
z.B. Organic
Organic young
Cow
Meat
Beef, Organic Ox or Calf
Price and Quality
low middle
high
25
Organic Food Commercialisation and Consumption
in Public Canteens (PC)
ORGANIC BEEF 2000
ORGANIC BEEF 2004
13,5
10,3
Organic Marketing 16 800 Stk PC-Need
1 400 Stk Data per month
Organic Marketing 35 800 Stk PC-Need
3 700 Stk Data per month
Holler Organic-Feasibility Study 2000
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Economic AspectsOrganic Meat
Percent of general costs
MEAT 2000
MEAT 2004


Taking into consideration Weight loss by
cooking, cooking time and Portionsize
Taking into consideration Weight loss by
cooking, cooking time and Portionsize
NO
NO
YES
YES
21
23
(Organic Portion in Percent green, Increase of
Costs in Percent red and dark green)
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Organic is Successfull Sales of Organic Poultry
Organic Poultry by 1000 piece
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
28
Organic is Successfull Sales of Organic Eggs
Organic Eggs by Mio. piece
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
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Organic Food Commercialisation and Consumption
in Public Canteens (PC)
ORGANIC EGGS 2000
ORGANIC EGGS 2004
7,5
6,2
Organic Marketing 2 000 000 Stk PC-Need
150 000 Stk Data per month
Organic Marketing 6 825 000 Stk PC-Need
423 750 Stk Data per month
Holler Organic-Feasibility Study 2000
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Organic Bread and -Rolls
First Class Quality in Public Canteens
Reduction of Foodstuff Rubbish allows the
economical use of Organic Bread and Organic Rolls
in Canteen Meals
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Organic is Successfull Sales of Organic Cereal
Organic Cereal in tons
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
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Economic AspectsOrganic Cereal Products
Percent of general costs
CEREAL PRODUCTS 2000
CEREAL PRODUCTS 2004


14
11
(Organic Portion in Percent green, Increase of
Costs in Percent red)
33
Organic Vegetables and Fruits
To make savings in the Season Organic
vegetables and organic fruits are in the season
sometimes cheaper than conventional vegetables
and conventional fruits!
34
Economic AspectsOrganic Vegetables
Percent of general costs
VEGETABLES 2000
VEGETABLES 2004


Not seasonal
Not seasonal
Seasonal
Seasonal
12
11
(Organic Portion in Percent green, Increase of
Costs in Percent red and dark green)
35
Organic is Successfull Sales of Organic Potatoes
Organic Potatoes in tons
Total
Direkte Vermarktung Absatz über
Direktvermarktung, Ab-Hof-Verkauf, Bauernmarkt
Indirekte Vermarktung Absatz über Handel,
Verarbeiter, Gemeinschaftsverpflegung, Export
36
Organic Food Commercialisation and Consumption
in Public Canteens (PC)
ORGANIC POTATOES 2000
ORGANIC POTATOES 2004
3,1
2,9
Organic Marketing 15 000 t PC-Need
465 t Data per year
Organic Marketing 28 700 t PC-Need
803 t Data per year
Holler Organic-Feasibility Study 2000
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Economic AspectsOrganic Spices
Percent of general costs
SPICES 2000
SPICES 2004


0,8
1
(Organic Portion in Percent green, Increase of
Costs in Percent red)
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Percentage of Organic Food and Costs
Increase in Costs in
2000
2004
Percentage of Organic Food in
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Feasibility study on the use of organic food
After this project had proved to be successfull,
the implementations of organic food were spread
to the old people homes, kindergardens, schools
and hospitals in Austria.
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Convenient Products
Capacity of work saves money The preparation
of fresh organic food is inclusive the costs for
the capacity of work cheaper than the use of
conventional convenient products.
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Economic AspectsOrganic Convenient Food
Percent of general costs
CONVENIENT FOOD 2000
CONVENIENT FOOD 2004


9
13
(Organic Portion in Percent green, Increase of
Costs in Percent red)
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Project BIOFAIR I und II Economic Valuation
Potatoes
Potatoes peeled, raw
Potatoes peeled, cooked
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Project BIOFAIR I und II Economic Valuation
Potatoes
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Project BIOFAIR I und II Economic Valuation
Potatoes
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Project BIOFAIR I und II Results
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Project BIOFAIR I und II Results
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Project BIOFAIR I und II Results
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Methods to measurefood quality
DIREKT Methods
INDIREKT
Methods
Chemoanalyt.
Physical Biophysical.
Picture creating Animal Tests
Microbiological Methods Methods
Methods Methods
Methods
Oberflächen-
Bio-Photonen- Kupferchlorid- Ess-
Pilz- und Inhaltsstoffe
spannung emissionen
kristallisation verhalten
Bakterien- nach Pfeiffer
bestimmungen Toxische
Leitfähigkeit Elektrochem. Steigbild
nach LM-Kontakt- (Legionellen
Rückstände Index
Messungen Wala
versuche etc.)
(P-Wert) pH Wert Redoxpotential
Rundbild-
Chromatogramm
nach Pfeiffer
Modified from Hoffmann, 1999
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Methods to measurefood quality
DIREKT Methods
INDIREKT
Methods
Chemoanalyt.
Physical Biophysical.
Picture creating Animal Tests
Microbiological Methods Methods
Methods Methods
Methods
Modifiziert nach Hoffmann, 1999
Biophysical Information Measurement with
Bioresonanz (Quintstation) EKG (Hart Rate
Variability)
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p lt 0,0001
MW 25,4
MW -33,0
n 75
n 68
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Prinziple of theHeart Rate Variability
RR-Intervaltime (msec)
t
52
Heart Rate VariabilityFood Quality
DIAGRAMME RR-INTERVALLS
Milk conventional
Milk organic
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Organic food in public canteens

• There is enough food in organic quality for all
  public
• canteens and gastronomy availabel.
• The Logistics works best.
• The best to start with in public canteens is
  organic milk.

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Organic food in public canteens

• Organic food (meat) needs a motivated team in
  the
• kitchen.
• Organic food offers best quality.
• Organic fruits and organic vegetables re cheap
  in the
• season.
• Capacity of work saves money.

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Organic Food 2005 Sales
Organic Food Monetary 4,3 of the overall
Turnover of the Food Market
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Organic Food 2005 Turnover Public Canteens/Gastro
Turnover Public Canteens and Gastronomy in
Austria 2005 30 Million Euro
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Organic food in public institutions in Vienna

• Menus in hospitals 60.000 per day 30
  Organic
• Menus in Kindergardens 38.000 per day 50
  Organic
• Menus in schools 12.500 per day 25 Organic
• Menus in old peoples home 24.000 per day 20
  Organic

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Organic food in Gastronomy and Tourism
The offered groups with organic products are
part of the standard today.
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Trend Away from the middle
BIO
Best quality products
The dead middle
The Mean
Very cheap products
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Best QualityIncreasing ImageCompetence
Organic food in public canteens and gastronomy
means
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Future of Organic Food in Public Canteens and
Gastronomy

• The Market of Organic Food is growing world wide
• Organic food of best quality and taste will be
  the healthiest food to be worth to offer the
  guests in public canteens and gastronomy!