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Social Media Top Social Media Trends which
will boost your Performance in 2024
Table of Contents
Top Social Media Trends which will boost your
Performance in 2024
Social Media January 19, 2024 10 Min

1. Here are some sure sh
2. Adapting to Arti?cial
3. Forget SEO, SGE is th
4. The need for authent
5. Bite-sized but impact
6. Is Google taking a b
7. Augmented Reality
8. Leverage LinkedIns
9. Prioritize personalizat
10. To wrap it up
11. The Future of SEO H
12. Top Social Media Tr
13. LinkedIn Incredibly
14. How Marketing Tec
15. How AI In?uences

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The Future of SEO How AI is February 14,
2024 Top Social Media Trends which will January
19, 2024 LinkedIn Incredibly Powerful Hub
for January 12, 2024 How Marketing Techniques
can be December 28, 2023 How AI In?uences
Marketing December 1, 2023
0000 0938 From brands jumping onto the Barbie
bandwagon to Meta releasing celebrity lookalike
AI chatbots, 2023 proved that social media
shines through and through when it comes to
digital marketing. With the in?ux of new tools
and Generative AI, there are several emerging
trends ?owing in and changing the face of social
media marketing. To consider the future and
?uctuating trends, observing shi?s in how people
collaborate in businesses and outside of it
becomes phenomenally important Fast-forwarding to
some social media trends 2024, while it becomes
relatively obvious that AI is going to reign, it
isnt as bad a piece of news. Regularizing
policies, keeping hate speech at bay, and making
social media a safer, more inclusive space to
accommodate everyone, it becomes imperative to
consider AI to the rescue. If social platforms
continue to be even a little hostile, it is
estimated that about 50 or more people will
limit their usage. So, it becomes rather
essential for brands and marketers to produce
inclusive and user-friendly content ahead of
2024. Here are some sure shot trends that are
going to emerge through 2024.
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Adapting to Arti?cial Intelligence
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Arti?cial Intelligence is expected to
revolutionize personalization by 2024. Retailers
can better understand individual tastes and
behaviours by analysing large volumes of
customer data by utilizing machine learning
algorithms. As a result, customers have
extremely personalized shopping experiences, with
discounts, product recommendations, and even
store layouts catered to their individual
interests. Arti?cial intelligence (AI) is
revolutionizing social media statistics and
management, with platforms learning from brand
social history to generate fresh content ideas.
AI-powered platforms speed up content creation,
but potential algorithmic biases could lead to
unjust treatment and privacy issues. Social
teams must wield AI responsibly while preserving
an authentic brand voice, ensuring a balanced
approach to AI in social media.
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Forget SEO, SGE is the new buzzword! Googles SGE
(Search Generative Experience), set to launch
ahead of 2024, is set to revolutionize search
engine optimization by shi?ing focus from keyword
density to understanding search intent and
context. It will prioritize user experience,
boosting search rankings for websites with
valuable, accessible content. While AI will play
a central role in SEO strategies, enabling
professionals to anticipate trends and understand
user behaviour, voice search optimization and
local SEO will become increasingly important,
with SGE aiming to provide personalized,
location-speci?c search results. Social media
marketing strategies will also become crucial.
The introduction of Google SGE marks a signi?cant
shi? in search engine technology, emphasizing
the importance of understanding it to stay
competitive in SEO. The need for
authenticity In?uencer marketing is a powerful
force that has gained signi?cant consumer trust,
with a 20 surge in brand investment predicted
for 2024. Studies show that 50 of Millennials
place their trust in in?uencer marketing,
surpassing the credibility of celebrities. This
trust is primarily attributed to authenticity,
with 88 of Millennials valuing sincerity and
relatability in in?uencers they follow.
Platforms like LinkedIn, Meta, and TikTok are
focusing on better brand-in?uencer
relationships, highlighting the importance of
authenticity in in?uencer marketing. Platforms
like LinkedIn have introduced brand partnership
tools, while Meta and TikTok have expanded their
capabilities to track branded content campaigns
within their ad libraries. Bite-sized but
impactful content
In 2024, short-form videos have become an
undeniable dominance in content marketing
strategies. With attention spans dwindling and
digital platforms becoming saturated, brands are
turning to platforms like TikTok, Instagram
Reels, and Shorts for storytelling. These
platforms allow businesses to convey messages in
seconds and leave a lasting impact. The real
magic lies in their shareability, as audiences
are quick to engage and share these videos.
Short-form videos also have the ability to forge
an authentic connection with viewers, allowing
brands to showcase their human side. This
authenticity resonates deeply, making short-form
videos a strategic marketing move and an
opportunity for brands to establish trust and
relatability. Mastering the art of short-form
video has become non-negotiable for businesses
striving to remain relevant and captivating in
2024. Is Google taking a back seat? Social
Search to Lead 2024 Statistics predict that
social media AI is largely going to overtake
Google as the preferred search engine in 2024.
Is it truly possible? People use Twitter,
Instagram, TikTok, and the most popular social
media platforms to ?nd everything from juicy
gossip to popular items. In fact, 44 of
internet users rely heavily on social media to
get their news feeds. Marketers must embrace this
trend and make the most of their online presence
on these channels. Its time to surf this wave
of social media metrics and social media search
dominance with captivating images, pertinent
hashtags, audience engagement, and staying up to
date on algorithms and trends. Augmented Reality
becoming 2024s new reality Augmented reality
(AR) technologies are expected to advance
beyond deciphering sensor data to construct
realistic human models and object scans. In 2024,
we will see that AR will be capable of
constructing three-dimensional models for virtual
environments and avatars. Machine vision can
identify and label objects, making AR
interactions easier. Real-time translation and
text recognition are possible with a cameras
focus on text. Future applications of AR are
promising, with generative AI models like
Chat-GPT and natural language processing being
used to build and edit 3D objects, as well as
textures and animations. Leverage LinkedIns
best features
LinkedIn, the premier platform for professional
networking and career advancement, o?ers a
wealth of lesser-known features that can
signi?cantly enhance your pro?les visibility to
recruiters. The platform uses sophisticated
algorithms to match candidates with job
openings, considering factors like skills,
experiences, and engagement levels. Keywords
play a pivotal role in making your pro?le
discoverable, so strategically placing industry-
speci?c and job-related keywords in various
sections of your pro?le can signi?cantly boost
your visibility. In 2024, LinkedIns AI-driven
pro?le suggestions provide personalized
recommendations, while advanced skill assessments
allow users to demonstrate pro?ciency levels. The
platform has expanded its portfolio capabilities,
allowing professionals in creative ?elds to
create interactive presentations embedded
directly into their pro?le. Engagement analytics
provide insights into who is viewing your
content, including recruiters, helping you
tailor your content strategy to increase
engagement and visibility. In addition to these
features, LinkedIns predictive job matching and
personalized connection requests allow
recruiters to send personalized connections to
potential candidates, directly increasing your
visibility among recruiters in your
industry. Prioritize personalization for better
positioning Product personalization has become a
business imperative in the e-commerce landscape,
enabling customers to experience an immersive
shopping experience. Sephora, a giant in the
glam industry has embraced AI-powered virtual
beauty tools, allowing customers to try on
products digitally. Indian beauty e-commerce
giant Nykaa isnt lagging any behind, with
persistent personalization through it mobile
application. Mobile e-commerce sales are
projected to reach 3.44 trillion by 2027,
making a seamless mobile experience crucial for
businesses. Real-time display options allow
customers to design and visualize their
customized products before making a purchase,
reducing order returns and enhancing customer
satisfaction. Online product design tools have
expanded product personalization options,
allowing customers to personalize every aspect
of a product. AI-powered personalization is
playing a pivotal role in enhancing customer
experiences, with major e-commerce players like
Amazon and Etsy leveraging AI to analyze
consumer data, predict preferences, and o?er
personalized recommendations. Subscription
services o?er enhanced marketing results,
higher customer retention rates, improved
margins, and streamlined inventory
management. Location-based personalization
enhances real-time browsing experiences. To wrap
it up The list doesnt just end here, and brands
cannot a?ord to wait and watch how social trends
unfold in 2024. There sure are going to be
unimaginable developments to which, they need to
get going and apply real-time changes to their
marketing strategies. With that said, it is
absolutely necessary to plan how brands want to
move forward with the upcoming social trends.
Its a little tricky though how one navigates and
channels through the chaos that social media can
be, sometimes. Well, with our team of marketing
experts at Neoma Media keeping an eagle eye on
everything important and trending, you can leave
your branding and marketing requirements to us.
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