Evolving trends in Social Media Marketing

1
Evolving trends in Social Media
Marketing
2
Social Media Marketing is one module of digital
marketing that has seen a consistent demand in
the past few years and it is predicted that this
popularity will only see broader dimensions in
the years to come. To be precise, Social Media
Marketing or SMM is a digital marketing strategy
where businesses use social media to promote and
market their products and services.
3
The following are the top trends ruling SMM so
businesses can adopt them and spread their
marketing messages across all social media
platforms.

• Video Content
• There has been a growing trend of people
  accepting and enjoying video content and this
  trend has changed the way how businesses
  advertise on social media. Business owners and
  marketing agencies are now turning to promoting
  their products and services by using videos for
  marketing.
• Video content is again categorised into three
  types
• Educational videos They are intended to educate
  or explain to the viewers and this will also help
  in marketing of the product.
• Explainer videos These videos are the ones that
  instruct the viewer about the product and how to
  use it. This makes a good impact on the users
  purchase decision.
• Entertaining videos These videos have become
  popular these days as brands try to entertain
  viewers while actually marketing their products.

4
Paying for Exposure
The coming years will see an increase in the pay
for exposure trend. It is nothing but having to
pay for advertising on social networks. This will
help businesses to reach a targeted demographic
rather than depending on organic social reach.
5
Search on Social Media
Though people are still highly dependant on
search engines to find any information on the
internet, many have now started searching on
social media sites. This has received a major
push from the gravity toward visual content like
images and videos.
6
Mobile Marketing

• With the acceleration in the use of mobile phones
  today, there is a heavy need for mobile-friendly
  websites and for this it is important to optimize
  websites for mobile users.
• Today, mobile-optimization has become a norm and
  it is no longer a thing to be kept on hold.

7
Thanks!
Website http//www.smartsocialbrand.com/
Phone [phone]