Title: Top Ten Tips Social Media
1Top 10 Tips for Improving Social Media
Exposurefor the Aesthetic Practice
2 Founder/Owner Lisa Marie Wark
Assoc.
Affiliated Associations
Member International Spa Association
Founding Member Medical Spa Association
Public Member Nevada State Board of Dental
Examiners
3Top Ten Social Media Tips
- Social Media Strategy
- Define Your Brand
- Define Your Audience
- Content is King
- Strengthen and Protect Your Brand/Reputation
- Foster a Network of Followers
Champions/Influencers - Extend Opportunities of Engagement
- Identify Real Trends by Listening to
conversations - Optimize each social media campaign
- Maintain and manage all your social media
platforms
4Tip 1 Social Media Strategy 101
Good Content
Targeted Audience
Sustainable Results
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7Tip 2 Define Your Brand
Strong Brands
Brand Perception
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8- A brand is what people say about you when youre
not in the room. - -Jeff Bezos
- Amazon.com
- Founder/CEO
9Tip 3 Define Your Audience
- 1. Patients- patients
- 2. Medical Professionals
- 3. Social Forums- content sharing
10Tip 4 Blogs Content is King
def (wikipedia.com) - "A type of website with
regular entries of commentary, descriptions of
events, or other material such as graphics or
video."
- Approximately 200 million blogs
- The majority of web users interact with blogs
every single day
11BrandtellingBlogging
11
- Brandtelling is built on the foundation of
connecting people through a story that is
relevant, real, and repeatable. - -Arthur Germain, Communications Strategy Group
12Promote Your Brands Values
- your Social Media Message must convey your core
values ( healthcare, etc.) - Everything you do in social media relates to your
marketing message Brand Ambassadors - Generate a following through openness about
yourself and your business (no mixed
identification)
13Tip 5 Strengthen and Protect Your Brand
Appropriate
14Tip 6 Brand Ambassadors
15Tip 7 Opportunities of Engagement
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16Tip 8 Identify Trends
17Tip 9 Optimization
18Tip 10 Social Media Maintenance
19Your Patients are Looking for YOU ONLINE
19
- Eight-in-ten internet users look online for
health information, making it the third most
popular online pursuit.following email and using
a search engine. Since one-quarter of adults do
not go online, the percentage of health
information seekers is 59 among the total U.S.
adult population.
Source Pew Internet American Life Project,
Feb. 1, 2011 http//pewresearch.org/pubs/1875/int
ernet-health-topics-accessing-updated-data
20Social Media YOU
20
- YouGov Healthcare Report findings
- 57 said that a social media connection with a
hospital or medical practice was likely to have a
strong impact on their decision to seek treatment
at that facility - 81 of consumers believe that if a hospital or
medical practice has a strong social media
presence, they are likely to be more cutting
edge, creating a halo effect across clinical
functions
Source Consumers Use, Preference and
Expectations of Hospital Social Media,
http//corp.yougov.com/healthcare/consumers-use-pr
eference-expectations-hospital-social-media/
21Top Ten Social Media Tips
- Social Media Strategy
- Define Your Brand
- Define Your Audience
- Content is King
- Strengthen and Protect Your Brand/Reputation
- Foster a Network of Followers
Champions/Influencers - Extend Opportunities of Engagement
- Identify Real Trends by Listening to
conversations - Optimize each social media campaign
- Maintain and manage all your social media
platforms
22 Lisa Marie Wark, MBA, (702)
374-1944 _at_LisaMarieWark, lmwark_at_gmail.com www.Lisa
MarieWark.com www.BuyYourApp.com