5 Top Digital Marketing Trends in 2022

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5 Top Digital Marketing Trends in 2022
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Introduction

• Digital Marketing has completely changed how we
  browse the internet over the past few years. A
  digital marketer has to keep a tab on the latest
  trends of the digital marketing space. These
  trends determine how a digital marketing industry
  will shape up and adapt quickly to changing
  needs, thereby helping a company succeed.In this
  PPT, we will discuss some of the latest trends of
  Digital Marketing in 2022.

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Top 5 Digital Marketing Trends Are

• Voice Search Optimization
• Augmented Virtual Reality
• Social Media
• Artificial Intelligence
• Influencer Marketing

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Voice Search Optimization

• Digital marketers are now putting more focus on
  Voice Search as virtual assistants have become
  very popular in recent years, with Google
  Assistant, Alexa, Siri, and Bixby getting their
  fair share of traction. Both Google Assistant and
  Alexa have over 100,000 skills, giving their
  voice assistants the ability to respond to user
  commands and queries very specifically.

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Augmented Virtual Reality

• With the rise of new technologies, digital
  marketing has undergone a lot of changes in the
  last decade. Mobile devices, social media, and
  big data have become a daily marketing staple for
  brands. In 2022, virtual reality and augmented
  reality will be even more common in marketing
  campaigns.

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Social Media

• Whether it's Instagram stories and reels
  integration, Facebook marketing, Facebook live
  streaming, Twitter paid campaigns, and YouTube
  Shorts, today's Digital Marketers use such
  platforms specifically to increase the reach of
  their brands. These platforms provide marketing
  insights and even help them track their
  performance and analyze your work.

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Artificial Intelligence

• The use of Artificial Intelligence in a variety
  of services, like content creation, chatbots, and
  search engines, has steadily increased in recent
  years. In fact, the pandemic fueled the growth
  further. According to a survey conducted by PwC
  of over 1,000 U.S. based companies, 52 have
  accelerated their plans to adopt AI.

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Influencer Marketing

• Social media marketing and word-of-mouth
  marketing combine powerfully with Influencer
  Marketing, which uses influencers on social media
  platforms like YouTube or Instagram to boost a
  brand's presence in the market. To reach a much
  broader demographic with a loyal fan following,
  Influencer Marketing could prove to be the next
  big thing!

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Conclusion

• Digital marketing is continuously evolving and in
  2021, we saw many changes in the world of
  digital marketing. From the hype of Artificial
  Intelligence to virtual augmented reality, one
  thing is very much certain these trends can
  drastically change our digital marketing efforts
  in 2022. Most of the digital marketing companies
  in india need to adapt these changes to deliver
  more results for their clients.

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