Best Digital Marketing Course in Pitampura

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WELCOME TO DIGITAL MARKETING
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What is Digital Marketing
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia messages
as a marketing channel.
Digital
Marketing
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SEO(search engine optimization
SEO (search engine optimization) is a set of
processes aimed at improving a websites
visibility in search engines, like Google, with
the goal of getting more organic traffic. SEO is
about fulfilling users search needs by creating
relevant, high-quality content and providing the
best possible user experience.
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Types Of search engine optimization
White hat Seo Black hat Seo
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3 Gray hat Seo
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White hat Seo
White hat SEO is a term that describes internet
marketing practices that are approved by search
engines. The goal of an SEO, or search engine
optimization, strategy is to get a website to
appear higher within a search engine's results.
Search engines determine where to rank websites
based on many factors related to each website.
SEO is the practice of adjusting your website to
better fit the factors that search engines want.
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BLACK HAT SEO
Black hat SEO is the practice of going against
search engine guidelines to manipulate SERPs
(search engine results page) for higher rankings.
Marketers found to be using black hat SEO methods
can be issued Google penalties, be wiped from
search engines or see metrics completely drop.
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GRAY HAT SEO
Gray hat SEO is the combination of SEO methods
that go along with Google Webmaster Guidelines
(white hat SEO) and those that violate them
(black hat methods). For example, creating
quality content (white hat) and buying backlinks
to it (black hat).
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SEO WEB TRAFFIC
SEO traffic is when people visit a website by
finding it through search engines like Google or
Bing. They search using keywords, and the search
engine shows them websites that match. If a
website ranks high on the search results, it gets
more SEO traffic.
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WHAT IS On Page SEO
On-page SEO (also called on-site SEO) is the
process of optimizing webpages and their content
for both search engines and users. It can help
rank pages higher on Google and drive more
organic traffic. Common tasks associated with
on-page SEO include optimizing for search intent,
title tags, internal links, and URLs
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search engine optimization
On Page Meta Tags Google Web Mater Tool Google
Analaylic Tool Sitemap Creation Url
Canonical Google Update Web Content optimization
On Page
Rbots Txt Url Re-direction Google Disvow Tool
Schema Markup Seo Audit Report
On Page
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What Is Off Page Seo (search engine optimization)
Off-page SEO refers to SEO tactics applied
outside of a website to improve its
rankings. These tactics often include link
building, guest posting, social media marketing,
and more. The goal of off-page SEO is to get
search engines (and users) to see your site as
more trustworthy and authoritative
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search engine optimization
Off Page Video Submission Blog Submission

• Off Page
• Directory Submission
• Classified Submission
• Social Book marking Submission Image Optimization
  Submission Blog Creation Submission

Profile Submission Artical Submission Press
Release PDF Submission
Off Page
PPT Submission
Bussiness Disting Submission
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Define SEM (Search engine Markeing)
Search engine marketing (SEM) refers to the
practice of promoting websites by increasing
their visibility in search engine results pages
(SERPs) primarily through paid advertising, but
it can also include SEO. With paid advertising,
your website ranks in paid results. Whereas with
SEO, it ranks in organic results.
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Define SEO (Social Media Optimization)
Social media optimization (SMO) is the use of
social media sites to manage and enhance an
organizations message and online presence. As a
digital marketing strategy, social media
optimization can be used to increase awareness of
new products and services, connect with
customers, and mitigate potentially damaging
news. Social media optimization (SMO) is the use
of social media sites to manage and enhance an
organization's message and online presence. As a
digital marketing strategy, social media
optimization ca
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SMM(Social Media Marketing)
Social media marketing is a form of digital
marketing that utilizes social media platforms
(Social Media Marketing)
to promote products, services, or brands. It
involves creating and sharing content on social
media networks with the aim of achieving
marketing and branding goals. Social media
marketing encompasses various activities,
including social media platforms for marketing
include Facebook, Instagram, Twitter, LinkedIn,
Pinterest, and TikTok. Each platform has its own
unique features and audience
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E-Mail Marketing
The use of email within your marketing efforts to
promote a businesss products and services, as
well as incentivize customer loyalty. Email
marketing is a form of marketing that can make
the customers on your email list aware of new
products, discounts, and other services. It can
also be a softer sell to educate your audience on
the value of your brand or keep them engaged
between purchases. It can also be anything in
between. Mailchimp can help you design, build,
and optimize your email marketing to get the best
ROI in your marketing program.
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Mobile Marketing
Mobile marketing refers to the use of mobile
devices, such as smartphones and tablets, as a
channel for promoting and advertising products or
services. It encompasses a variety of strategies
and tactics designed to reach and engage target
audiences through mobile platforms. Mobile
marketing takes advantage of the unique features
and capabilities of mobile devices, including SMS
(Short Message Service), MMS (Multimedia
Messaging Service), mobile apps, mobile websites,
location-based services, and social media on
mobile platforms.
Mobile Marketing
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Whatapp Marketing
WhatsApp marketing is a type of messenger
marketing, which implies promoting a brand
through WhatsApp. This channel helps brands reach
an enormous audience, build strong relationships
with customers, and increase sales WhatsApp
Marketing is like a friendly chat between
businesses and customers. Companies use the
WhatsApp app to send news about products and
special offers or to help customers quickly if
they have problems. Also, businesses can create
group chats for customers, sharing fun updates or
exclusive offers
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Affilate Marketing
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filiate marketing is a performance-based
marketing strategy in which a business rewards
one or more affiliates for each visitor or
customer brought by the affiliate's marketing
efforts. It is a type of online marketing where
individuals or entities (affiliates) promote
products or services of other companies and earn
a commission for each sale, click, or lead
generated through their unique affiliate links.
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Thank you
Address 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitampura, Delhi, 110034 Phone
9711079947, 9891045405 dicsinnovatives_at_gmail.com
By Priya Sahani