best digital marketing ppt

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PRELUDE ON
DIGITAL MARKETING
Exploring SEO,SEM,SMO,SMM and more
FEATURING
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Search engine
What is digital marketing?
  The Use Of The Internet And Other Digital
Communication To Promote Brands And Connect With
Potential Customers.
Global reach
Websites
Search edgings
Cost effective
email
Measurable
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IMPORTANCE OF DIGITAL MARKETING
Global Reach Reaches a global audience regardless
of location. Cost-Effective Cheaper and more
efficient than traditional marketing. Measurable
Results Trackable performance using analytics
tools. Builds Brand Awareness Enhances
credibility and trust online. Targeted
Advertising Allows precise targeting of specific
demographics.
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STRATEGIES
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COMPONENTS OF DIGITAL MARKETING
SEO
SEM
SMO
SMM
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TYPES OF SEO
GREY HAT SEO
BLACK HAT SEO
WHITE HAT SEO
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TYPES OF SEO
ETHICAL
TECHNICAL
On-page SEO refers to optimizing elements on a
website, such as content, keywords, meta tags,
and site structure, to improve search engine
rankings and enhance user experience for better
visibility.
Black hat SEO refers to unethical strategies used
to manipulate search engine rankings, often
violating guidelines for quick gains.
Grey hat SEO combines ethical and unethical
techniques, aiming for higher rankings without
completely violating search engine guidelines or
rules.
Off-page SEO involves strategies outside your
website, such as link building, social media
engagement, and influencer marketing, to improve
domain authority, boost search rankings, and
drive traffic to your site.
White hat SEO involves ethical strategies that
comply with search engine guidelines, focusing on
quality content, user experience, and sustainable
growth.
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Visitors who arrive via unpaid search engine
results.
Visitors from paid advertising campaigns (e.g.,
Google Ads).
Users visiting a website by typing its URL
directly into the browser.
Visitors who come from links on other websites.
Visitors who click on links in marketing emails
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WHAT IS SEM?
A Digital Marketing Strategy Focused On
Increasing A Website's Visibility On Search
Engine Results Pages (Serps) Through Paid
Advertising And Optimization Techniques. While
SEM Often Refers Specifically To Paid Search Ads,
It Can Also Involve Search Engine Optimization
(SEO) Efforts To Improve Organic Rankings.
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A Digital Marketing Strategy That Involves Using
Social Media Platforms Like Facebook, Instagram,
Twitter, Linkedin, And Others To Promote
Products, Services, Or Brands. The Goal Of SMM Is
To Engage With Target Audiences, Drive Website
Traffic, Increase Brand Awareness, And Ultimately
Achieve Business Objectives.
Content Creation
Community Building
Analytics
Paid Advertising
Engagement
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KEY ELEMENTS
WHAT IS SMO?
Consistency
The Process Of Optimizing A Businesss Social
Media Profiles And Content To Improve Its
Visibility, Engagement, And Brand Awareness
Across Social Platforms. The Goal Of SMO Is To
Enhance The Online Presence Of A Brand, Drive
Traffic To Websites, And Encourage User
Interaction Through Strategic And Optimized
Social Media Practices.
Social Sharing
Engagemen
Hashtag Usage
Content Strategy
Profile Optimization
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TECHNIQUES

• Meta Description Optimization
• URL Structure
• Header Tags (H1, H2, H3)
• Keyword Optimization
• Internal Linking
• Image Optimization
• Mobile Friendliness
• Page Speed Optimization
• Content Quality
• User Engagement
• Social Sharing Buttons
• Schema Markup
• Title Tag Optimization
• Outbound Links

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TECHNIQUES

• Backlink Social Media
• Building marketing
• Influencer Marketing
• Brand Mentions
• Content Marketing
• Local SEO and Citations
• Forum Participation
• Social Proof and Reviews
• Podcasting
• Competitor Analysis
• Content Syndication

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THANK YOU
ABOUT DICS
We are the leading Digital marketing institute in
Rohini, known for our excellence in education and
commitment to our students' success. Our
state-of-the-art facilities and experienced
instructors make us the top choice for aspiring
digital marketers.
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Road, Budh Vihar, Rohini, OPP. Rajni Gupta
Hospital, Delhi110086
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l-marketing-training-institute-in-pitampura.php