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Power point presentation on digital marketing

• by
• Tanya Goel

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• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital ...

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What is search engine optimization(SEO)

• Search engine optimization is the science of
  improving a websites to increase the visibility
  .when people search for products or services .the
  more visibility a websites has on search engine.
  

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1. Directory submission

• It is a process of submitting your websites URL
  to various web directories( websites) with the
  aim of building back links thus increasing
  business growth.
• Social bookmarking submission
• Bookmark title
• url
• Description with image scan
• 
  tags
  submit

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Create a business pages

• To create a business pages
• Profile request likes ,dislikes
  avatar 5k followers
• people reach () v/s people engagement
• No. of followers ()

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What is search engine marketing

• The process of building marketing with the good
  of improving its position in search engine
  results . SEM includes both search engine
  optimization (SEO) and search advertising or paid
  research.

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What is search engine result pages(SERP)

• The page searches sea after theyve entered their
  query into the search box . the page that a
  search engine returns after a user submit a
  search query in to search box .the page that a
  search engine returns after a user submit a
  search query .in addition to organic search
  results .search engine result page (SERPs)
  usually includes paid search pay per link (ads)

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Search engine optimization types

• White hat (SEO)
• Black hat (SEO)
• Grey hat (SEO)
• To work under the guidelines called white hat
  (SEO)
• To work against the guidelines called black hat
  (SEO)
• To work both combination in the guidelines called
  grey hat

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Types of web traffic

• 1.Organic traffic
• 2. Direct traffic
• 3.Social traffic
• 4.Reffind traffic
• 5.Indent traffic /or paid traffic( sponsored add)
  categories eg DICS Innovatives(category)
• 
  education
• 
  - tally
• tags
• 
  -Java
• 
  

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Backlinks

• To comes a traffic from other from other websites
  called back link.
• Quality of back link
• DA- Domain authority
• PA- Page authority

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SEO(organic result)

• On page
• 1.meta tags
• 2.Google webmaster pro
• 3.Google analytic
• 4.URL redirection
• 5.URL commercial

• Off page
• 1.Directory submission
• 2.Social bookmarking
• 3.Classified submission
• 4. Blog creation submission
• 5.Blog commenting
• 6.Image optimization and submission
• 7.Ppt submission
• 8.Pdf submission
• 9.Video submission
• 10.Article submission
• 11.Profile submission

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Ppt submission

• PPT submission is one of online marketing tool
  that help to create backlinks. With the help of
  attractive, informative and engaging PowerPoint
  slides, you can share high-quality content across
  the web.

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Ppt submission

• PPT submission can help your website get inbound
  traffic through backlinks, and is a good way to
  improve the page rankings. Fresh and quality
  contents when submitted through PPT can in the
  long run make others share your submission in
  their blogs and websites, which can help to bring
  quality inbound links.

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Pdf submission

•  PDF submission is an SEO backlink creation
  technique to promote your content as PDF or PPT
  or DOC format. Similar to PDF, you can also
  submit PPT and DOC files and promote your content
  in different PDF or PPT or DOC websites.

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Video submission
Video submission refers to submitting your
distinctive products, company intro, or
publishing any type of service in the submission
sites. Video submission generally is done in two
ways. You can either upload the video to websites
like YouTube, Dailymotion, Twitter, etc.
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Article submission

•  Article Submission refers to an off-page SEO
  technique in which you write an article and
  publish it on the third-party website. It is a
  method by which you write articles that are
  related to your business and add them to the
  famous article submission directories.

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Profile submission

• When you feed information and create a new
  profile, you spread the word about your business
  to various potential visitors. When you are
  adding information about your business, you can
  also come up with targeted keywords that attract
  hordes of potential visitors searching for
  similar products and services online.

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Blogger submission

• It is an off-page criteria SEO planning in which
  the website owner publishes relevant high
  quality content .Blog submissions target is to
  turn onetime visitors into repeated ones.It is
  claimed to be the core off- page activity that
  can show tremendous result it is timely updated.

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What is meta data

• Data that provide information about other data.
  Metadata summarizes basic information about data,
  making finding working with particular
  instances of data easier. Metadata can be created
  manually to be more accurate, or automatically
  and contain more basic information.

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Google webmaster pro

• Google Webmaster Tools - now Google Search
  Console - is a free tool by Google that allows
  users to check how their website is performing in
  the search results and whether it experiences any
  issues that can affect that performance. It was
  launched in June 2005 as Sitemaps, an XML tool.

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Google analytic

• Google Analytics is a platform that collects data
  from your websites and apps to create reports
  that provide insights into your business.
• Google Analytics gives you the tools, free of
  charge, to understand the customer journey and
  improve marketing ROI.

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Image submission

• Image submission is an off page activity which
• Simply means to leave the images related to
• Your content on the website attract the
  audience towards it.

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Image optimization

• Image optimization is involves creating and
  delivering high quality images in the ideal
  format size resolution to increase user
  engagement

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Affiliate marketing

• Affiliate marketing is the process of making
  online every time customer purchase a product
  based on your recommendation .This is an online
  sales tactic that allow you the affiliate- to
  earn a commission and helps the product owner
  increase sales.

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Blog commenting

• Blog commenting for SEO is defined as a simple
  strategy to start building links back to your
  site while building strong relationships with
  people in your industry

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Thank you so much for watching