Internationalisation of Sport

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Internationalisation of Sport

• Sport in Italy

Laura Guida Tiziano Gaier
Nov. 2004
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Agenda

• Legal status of Sport
• Major Sports
• Private vs. public sector in Sport
• Place of Sport in education
• Major events, venues
• Media, TV and Sport

Calcio is religion in Italy !!
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Legal Status
Government
IOC
Comitato Olimpico Nazionale Italiano (CONI)
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Legal Status
Comitato Olimpico Nazionale Italiano (CONI)
regional
Sport promotion boards
provincial
Clubs and sport associations
Athletescoachesreferees
local
3 levels
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Major Sports

• Team Sports
• Football
• Volleyball

• Basketball
• Waterpolo

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Major Sports

• Individual Sports
• Cycling
• Formula 1

• Ski
• Swimming

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Some figures about Sport in ItalyParticipation
1. CALCIO / CALCETTO 4.363.000 7.548 2.
SPORT ACQUATICI / NUOTO 3.480.000 6.021 3.
GINNASTICA 2.204.000 3.814 4. SCI
2.060.000 3.563 5. CICLISMO
1.321.000 2.285 6. TENNIS 1.298.000
2.245 7. ATLETICA_LEGGERA 995.000 1.721
8. PALLAVOLO 988.000 1.709 9.
PALLACANESTRO 606.000 1.048
NAME Total Total/100000 1. CALCIO /
CALCETTO 4.363.000 7.548 2. SPORT ACQUATICI
/ NUOTO 3.480.000 6.021 3. GINNASTICA
2.204.000 3.814 4. SCI 2.060.000
3.563 5. CICLISMO 1.321.000 2.285 6.
TENNIS 1.298.000 2.245 7.
ATLETICA_LEGGERA 995.000 1.721 8.
PALLAVOLO 988.000 1.709 9. PALLACANESTRO
606.000 1.048
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Some figures about Sport in Italy
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Private vs. Public sectors
Some figures about Sport in Italy
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Some figures about Sport in Italy
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Some figures about Sport in Italy
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Private vs. Public sectors

• Public Facilities Infrastructure Venues
• Private Clubs Associations

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Place of Sports in education

• Weekly 2 hours compulsory at School
• No organised sport competition at High School
• No organised sport competition at University

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Major events

• PAST
• Football WC 1934/1990
• Olympic Games Rome 1960
• Football European Championship 1968
• Ski World Championship Sestrieres 1997

• HELD Yearly
• Giro dItalia
• Milano San Remo
• Milano Torino
• GP Monza / Imola
• Moto GP Imola / Mugello
• Stramilano
• Open di Roma

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Major events (cont)

• Future
• Bormio 2005
• Torino 2006

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Major Venues
San Siro, Milano, 85000 seats
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Major Venues
San Siro, Milano
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Major Venues
Stadio Olimpico, Roma, 82000
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Major Venues
San Nicola, Bari, 58000 seats
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Major Venues
Autodromo, Monza, 137000
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Major Venues
Fila Forum, Assago, 12000 seats(Milano)
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Media, TV and Sport - Press

• Daily newspapers Gazzetta della Sport, Tutto
  sport, Il Corriere dello Sport
• Weekly magazines several such as Guerin
  Sportivo, Sport week, etc.
• Monthly magazines Forza Milan, Urra Juventus,
  Super Volley, etc.

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Media, TV and Sport - Television

• Free to air Rai 1, Rai 2, Rai 3
• Italia 1, Canale 5, Rete 4
• La 7
• Pay per View Sky (Roma, Inter, Milan
  channel)
• Digital channels coming soon

In soccer, the TV rights are dealt by the
professional Clubs separately ? major crisis in
season 2003-2004
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Media, TV and Sport - Television
This is the potential schedule of a sport fan in
Italy (source his wife !!) See handout as
reference and guidance for your stay in
Milan. This list is obviously not exhaustive. We
have not listed the regional TV Programs.
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Other interesting things
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Questions Answers
Thanks for your attention !