Digital Marketing trends

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DIGITAL MARKETING TRENDS OF 2023
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Short videos

•  
• Instagram Reels are taking over social media
  feedsand consumer attention.
• The good news is that short video formats are
  making their way into social media management
  tools and schedulers, so it will become easier
  for businesses to plan and post next year.
• What can you do now? If you havent been active
  in these formats personally, now is the time.
  Start watching Reels to gain an understanding of
  the format, content and appeal.
• Next, start posting and experimenting with short
  video content for your business. Test and learn
  your way to success in these powerful platforms
  that are earning so much time and attention.

3
Influencers Marketing

• Influencer marketing has been on the rise for
  years, and this trend will only continue as
  influencers build up larger and larger audiences
  that are ripe for the picking for marketers.
• What can you do now? Research opportunities to
  integrate influencers into your marketing plan
  for next year.
• Examine how your competitors or other industries
  are harnessing influencers to grow results.
• You Can Now Make Your Business grow with the
  influencer

4
Artificial Intelligence

• Artificial intelligence (AI) powers all marketing.
  One of the quiet trends in digital marketing
  over the last few years has been AI being
  integrated into almost every digital marketing
  channel. 
• Algorithms determine the social media posts you
  engage with, the search results you see and even
  the ads displayed to you. 
• AI is making marketing smarter, connecting
  consumers to the exact right products and
  messages.
• Understand how the algorithms are impacting your
  results and optimize your content strategy to
  take advantage of this.

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Voice Search

• When a user talks into a smartphone or any other
  device equipped with a sound sensor and detector,
  the device may, now, display the speech in
  written form.
• Smart speakers, such as Amazons Alexa and
  Apples Siri, and Google Home, are now familiar
  devices.
• According to Universal Access in the Information
  Society (UAIS), 50 percent of all online shopping
  will be conducted through voice results by 2022.
•  it is necessary to be in the top position to
  reach out to potential consumers, as the voice
  search will open only the first result. 

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Smart Speaker

• smart speakers is one of the significant
  developments in recent years.
• According to the Social Report, around 56
  million smart speakers were sold to consumers in
  2018, and smart speaker makers will sell
  about 94million devices in 2019increasing the
  installed base to 207.9 million by year-end. 
• The growth of smart speakers is a glowing
  opportunity and is soon becoming a prime channel
  for marketers to place advertisements and market
  their products and services.

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Chatbots in marketing

• Chatbots are finding multiple applications in
  digital marketinghelping brands interact with
  customers better and offer them a superior
  experience.
•  For instance, Uber now allows users to request
  an Uber ride through their Facebook Messenger
  app.
• An AI-powered chatbot is capable of delivering a
  personalized experience to clients and customers.
• These chatbots can even help customers to make
  payments, check balances, or save money.

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The Age of Augmented Reality (AR)

• The next and most promising digital marketing
  trend is Augmented reality (AR) has seen raging
  popularity over the past few years and is
  predicted to outpace VR in 2020.
• It has made its presence in digital marketing too
  and is one of the hottest trends in the field.
• AR is already being used by large companies like
  IKEA
• IKEA give customers those unique experiences that
  make a difference between purchase and drop-out.

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Thank you for watching

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