Trends in Digital Marketing

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Trends in Digital Marketing
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• The world is changing, and technology is taking
  the lead. Today, everything is going digital --
  entertainment, health, real estate, banking and
  even currencies. This is, however,
  understandable.
• With everything turning to digital, it means
  companies are also jumping online to market their
  businesses. And to survive the challenges of
  digital marketing, brands need to keep up with
  the latest trends. Successfully reaching ones
  target audience is no longer just putting out TV
  and print ads. These days, social media is the
  new arena of digital marketers

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• As 2019 approaches, the digital marketing
  landscape that encompasses SEO, social media,
  PPC, content marketing and more is witnessing a
  dramatic shift. There may have been a time when
  you couldve dismissed artificial intelligence or
  visual search as gimmicks from the latest
  blockbuster science fiction film, but that time
  is long gone.
• There are many new digital marketing trends and
  strategies that are evolving in the current
  high-tech, Internet-connected era and businesses
  now need to use them to succeed in their efforts
  because what worked for you last year may not
  work this year

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Some Digital Marketing Trends are Given below

• Artificial Intelligence
• Programmatic Advertising
• Chatbots
• Personalization
• Video Marketing
• Influencer Marketing

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1. Artificial Intelligence

• Artificial intelligence will take over the
• world! Or at least the worlds simpler
• jobs.
• AI can analyze consumer behavior
• and search patterns, utilizing data
• from social media platforms and
• blog posts to help businesses
• understand how users and customers
• find their products and services.
• For example, Facebook messenger
• bots (which well talk more about
• later)can help you automate
• and optimize
• your customer service.

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• Artificial intelligence also offers information
  and tips to users by getting into conversations.
  According to Gartner, 25 of customer service
  will use chatbot technology by 2020, up from less
  than 2 in 2017.
• Businesses adopting AI in 2019 will be able to
  save costs and accelerate growth, getting an edge
  over their competitors.

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2. Programmatic Advertising

• Programmatic advertising means
• using AI to automate ad buying
• so you can target more specific
• audiences. Real-time bidding
• or auctions, for example, is a
• type of programmatic ad buying.
• This automation is much more
• efficient and fast, which means
• higher conversions and lower
• customer acquisition costs.

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• Its changing the face of digital advertising so
  swiftly that, according to eMarketer, almost 90
  of digital display ads in the U.S. will be
  programmatic by 2020.
• To learn how to capitalize on this digital
  marketing trend, check out PPC Heros guide to
  get started.

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3.Chatbots

• Chatbots will continue to
• be an important part of
• digital marketing in 2019.
• Many customers prefer
• interacting with chatbots
• as they are responsive,
• give answers promptly,
• accurately recall your entire
• buying history, and never lose patience.

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• Uber uses chatbot technology to communicate with
  customers, making it easy for them to hire cars
  even on Facebook Messenger, from Slack or via
  Google Maps. Passengers can use the menu to
  choose the type of ride, make a request, track
  the location of the car, send friends a time
  estimate of their arrival, and even make payment.

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4.Personalization

• If you want to stand out in 2019,
• you need to personalize your
• marketing and that means
• personalized content,
• products, emails, and more.
• With the availability of
• data like purchase history,
• consumer behavior and links
• clicked, custom content has
• never been easier. In fact, 96
• of marketers believe that
• personalization advances
• customer relationships.

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• As Kevin George, Head of Marketing at EmailMonks,
  says, The future of e-mail is real-time,
  behavior-based personalization. A study by
  Marketo shows that personalized, triggered
  e-mails based on behavior are 3x better than
  batch-and-blast e-mails.
• Businesses like Netflix and Amazon are already
  leveraging the power of personalization. Logging
  on to your Netflix account, for example,
  immediately shows you the evidence of this the
  banner, carousels, order, artwork, text and
  search are all personalized for you.
• As they say Personalization Maximize enjoyment
  Minimize search time

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5. Video Marketing

• These numbers show the importance of
  incorporating video into your digital marketing
  strategy in 2019
• 70 of consumers say that they have shared a
  brands video.
• 72 of businesses say video has improved their
  conversion rate.

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• 52 of consumers say that watching product videos
  makes them more confident in online purchase
  decisions.
• 65 of executives visit the marketers website
  and 39 call a vendor after viewing a video.
• And dont just think YouTube. To witness higher
  engagement with your video marketing, you can
  make a video post or start a live broadcast on
  Facebook, Instagram or LinkedIn.
• Live video is gaining popularity, with a large
  number of businesses using it for interviews,
  product demos and behind the scenes glimpses of
  events, life in the office, how products are
  made, etc.

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6. Influencer Marketing

• As Raghav Haran puts it,
• Influencer marketing
• is a type of word-of-mouth
• marketing that focuses on
• using key leaders to drive
• your brands message to the
• larger market.
• Rather than
• marketing directly to a large group
• of consumers, you instead pay influencers to get
  out the word for you.

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• sing influencers is a very effective marketing
  tool that works to attract customers.
• Influencers can be anyone from celebrities and
  Instagram or YouTube stars to well-known bloggers
  and journalists who help
• spread the word about your business or product
  through their social channels.
• Because people generally trust consumer opinions
  over corporate statements, frozen food retailer
  Iceland ditched celebrities in favour of real
  people, tapping into a dedicated community of
  micro-influencers like real mums. After
  partnering with Channel Mum, Icelands approval
  ratings increased from 10 to 80, which was a
  72 increase above the agreed digital KPIs.

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Conclusion

• 2019 will be about better customer experience
  with personalization, automation and AI-powered
  technology, so to stay ahead of the curve
  and increase conversions in the coming year,
  youll need to get better at producing custom,
  conversational content particularly audio and
  video content to share with your
  better-targeted audience