Trends in Digital Marketing in 2022

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Trends in Digital Marketing in 2022
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• Marketing has definitely been one of the
  strongest pillars of business as it helps
  establish a network to improve sales of products
  and maximize profit, which to this day remains
  the sole motive of business. Marketing trends
  have seen a great shift over the past few years
  conventional print marketing and those on
  mainstream media have taken the backseat, with
  digital marketing emerging as the strongest
  marketing strategy so far. During the worldwide
  COVID pandemic digital media was viewed much more
  than it was previously was. People were stuck at
  home and this was the only way to kill time,
  hence the brands that shifted to digital
  marketing gained greatly.

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• Another positive trend seen in this was the shift
  of home-based businesses to digital marketing,
  with home-based bakeries and jewelry stores
  operating solely through Instagram and influencer
  marketing.

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• Incorporation of AI in Marketing
• Hence seeing the trends through 2021, it is easy
  to project that digital marketing will lead the
  marketing field, mainly with AI incorporation
  soaring even higher to target specific audiences
  with the products they need to see, receiving
  data through their Google searches and clicks on
  ads online. Hence AI incorporated digital
  marketing will definitely be seen in 2022.

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• Video Ads in Marketing
• Another emerging trend in marketing that has been
  seen to have the most positive results is video
  marketing. Several surveys carried out on the
  marketing industry showed that video
  advertisements were shared more. They were seen
  to generate more engagement online, hence
  improving sales for businesses. Video
  advertisements are made by influencers online,
  which is a merger of influencer marketing and
  video advertising and has been seen to generate
  positive results with increased

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• outcomes. Hence this is a trend that can be
  expected to escalate through 2022. This will also
  increase the demand for video editors in the
  marketing industry.

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• Google Planning to End Cookie Tracking
• Google recently announced that cookie tracking
  shall end by 2023, which can drive more people
  towards digital marketing, reducing the obstacles
  for online marketers, making it easier for them
  to reach their target audience. Hence the end of
  cookie tracking can be a very powerful move for
  the digital market.

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• Automated Marketing Strategies
• In 2022 there is a predicted popularization of
  automated marketing strategies. Automated
  marketing strategies involve online marketers
  streamlining their campaigns, channelizing their
  workflow, generating automated advertisements
  based on data collected online, and customer
  profiling on the basis of online searches and
  general interests. These profiles shall then
  receive advertisements that might interest them,
  solely through the system with fewer people
  involved. Automated marketing reduces efforts and
  maximizes the output with people receiving the
  advertisements that might interest them, hence
  increasing sales.

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• Development in Ease of Use
• Incorporation of visual and voice searches is
  also a marketing strategy that helps ease out the
  online search for products. Easy access to
  products for consumers, makes it easier to
  maximize sales. Secondly, in this fast era of
  smartphones and fast food, people tend to prefer
  less time-consuming work with minimum effort
  involved.

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• Hence as we project marketing trends for 2022, we
  see a further rise in digital marketing, with a
  special incline towards AI and automated
  marketing that shall generate targeted ads,
  increasing sales in many ways. If we can help
  with your digital marketing, contact us at Blue
  16 Media.