Airline Marketing & Advertising | Aviation Marketing

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Airline Marketing & Advertising | Aviation Marketing

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Airline Marketing : Airline advertising helps you reach out to some of the most affluent frequent flying audience from various advertising verticals as boarding pass ads, headrest covers ads, announcements, baggage tags, product sampling, bulkheads, overhead bins, seat back devices, aircraft wraps and many more. – PowerPoint PPT presentation

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Title: Airline Marketing & Advertising | Aviation Marketing


1
Blue Mushroom
  • Take your brand to Skies

Airline Marketing Inflight Magazine Advertising
http//www.bluemushroom.co.in/airline-marketing/
2
Our Partnered Airlines
3
Why Aviation Marketing?
  • It is one of the best way to capture premium
    consumers in India
  • The advertisement is very effective and
    penetrating in absence of mobiles and Internet
  • Force and receptive advertising for continuous
    2-3 hours. No other advertising medium provides
    such a huge advertising window
  • Creates a positive perception and credibility for
    the brand
  • Studies show that over 80 people who saw
    In-flight Advertisements during their flight were
    able to recall the brand/message. Over 35
    increase inĀ intent to purchase

4
Branding options
  • Boarding Pass
  • Baggage Tag
  • In-flight Sampling
  • Head Rest Covers
  • In-flight Announcement
  • Meal Tray Branding
  • Tarmac Coach Branding
  • Seat Back Panels
  • Beverage Cups Water Cup Branding
  • In-flight Magazines
  • Aircraft Wraps
  • Airport Lounges
  • Airport Advertising

and many more
5
Boarding Pass Branding
Stays with the passenger throughout the
travel. Corporates retain boarding passes for
weeks for reimbursements. Can be used as a
Discount voucher to increase footfalls
6
Baggage Tag Branding (Innovations)
Stays on the luggage bags and Laptop bags for
weeks. Longer dwell time of the communication.
7
Head Rest Seat Covers
Constant unavoidable exposure at eye level
throughout the flight across the entire fleet of
the airline. The longest exposure of a
communication compared to any other
media. Creates a brand-zone for the brand across
the fleet.
8
In-Flight Brochure Sampling
9
In-flight announcement
A 20 sec announcement will be done by
cabin crew about before landing. The activity
will be conducted for one complete month across
the entire fleet. It creates a brand zone, hence
it is Loud and large medium of advertising.
10
Overhead Luggage Bins Branding
11
Indigo E-Tickets
E-Tickets stays with the passenger from the time
of booking till the travel day. The banner can
have a hyperlink to navigate passengers to the
brands page for sale or to educate them about
the products. This can also help in tracking the
ROI.
12
http//www.bluemushroom.co.in/inflight-magazines-a
dvertising/
In-Flight Magazines
13
Take your brand to skies!
  • info_at_bluemushroom.co.in
  • www.bluemushroom.co.in

Thank You
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