Title: Airline Marketing & Advertising | Aviation Marketing
1Blue Mushroom
Airline Marketing Inflight Magazine Advertising
http//www.bluemushroom.co.in/airline-marketing/
2Our Partnered Airlines
3Why Aviation Marketing?
- It is one of the best way to capture premium
consumers in India - The advertisement is very effective and
penetrating in absence of mobiles and Internet - Force and receptive advertising for continuous
2-3 hours. No other advertising medium provides
such a huge advertising window - Creates a positive perception and credibility for
the brand - Studies show that over 80 people who saw
In-flight Advertisements during their flight were
able to recall the brand/message. Over 35
increase in intent to purchase
4Branding options
- Boarding Pass
- Baggage Tag
- In-flight Sampling
- Head Rest Covers
- In-flight Announcement
- Meal Tray Branding
- Tarmac Coach Branding
- Seat Back Panels
- Beverage Cups Water Cup Branding
- In-flight Magazines
- Aircraft Wraps
- Airport Lounges
- Airport Advertising
and many more
5Boarding Pass Branding
Stays with the passenger throughout the
travel. Corporates retain boarding passes for
weeks for reimbursements. Can be used as a
Discount voucher to increase footfalls
6Baggage Tag Branding (Innovations)
Stays on the luggage bags and Laptop bags for
weeks. Longer dwell time of the communication.
7Head Rest Seat Covers
Constant unavoidable exposure at eye level
throughout the flight across the entire fleet of
the airline. The longest exposure of a
communication compared to any other
media. Creates a brand-zone for the brand across
the fleet.
8In-Flight Brochure Sampling
9In-flight announcement
A 20 sec announcement will be done by
cabin crew about before landing. The activity
will be conducted for one complete month across
the entire fleet. It creates a brand zone, hence
it is Loud and large medium of advertising.
10Overhead Luggage Bins Branding
11Indigo E-Tickets
E-Tickets stays with the passenger from the time
of booking till the travel day. The banner can
have a hyperlink to navigate passengers to the
brands page for sale or to educate them about
the products. This can also help in tracking the
ROI.
12http//www.bluemushroom.co.in/inflight-magazines-a
dvertising/
In-Flight Magazines
13Take your brand to skies!
- info_at_bluemushroom.co.in
- www.bluemushroom.co.in
Thank You