Textbook Reviews

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Textbook Reviews
Air TransportationA Management Perspective

• By Aj.Weerawit Lertthaitrakul
• Logistics Supply chain management
• Business Administration

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Air TransportationA Management Perspective
Air TransportationA Management Perspective
Alexander T. Wells John G. Wensveen Fifth
Edition 2004 New Update Sixth Ed. 2007
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Contents

• Chapter 1 Aviation An Overview
• Chapter 2 Historical Perspective
• Chapter 3 Air Transportation Regulators and
  Associations
• Chapter 4 The General Aviation Industry
• Chapter 5 The Airline Industry
• Chapter 6 Economic Characteristics of the
  Airlines
• Chapter 7 Airline Management and Organization
• Chapter 8 Forecasting Methods
• Chapter 9 Airline Passenger Marketing
• Chapter 10 Airline Pricing, Demand, and out
  Determination
• Chapter 11 Air Cargo
• Chapter 12 Principles of Airline Scheduling
• Chapter 13 Fleet Planning The Aircraft
  Selection Process
• Chapter 14 Airline Labor Relations
• Chapter 15 Airline Financing
• Chapter 16 International Aviation

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Chapter 1 Aviation An Overview
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Chapter 2 Historical Perspective

• historical sketch of USA airline and general
  aviation
• Airline Deregulation Act. 1978
• Post deregulation Evaluation
• 911 effects
• A new Era in Aviation
• Boeing
• Low Cost Carriers
• Business General Aviation

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Chapter 3 Air Transportation Regulators and
Associations
DOT Department of Transportation
NTSB National Transportation Safety Board
FAA Federal Aviation Administration
ICAO International Civil Aviation Organization
IATA International Air Transportation Aviation
TSA Transportation Safety Administration
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Chapter 4 The General Aviation Industry
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Chapter 5 The Airline Industry

• Structure of the Airline Industry
• Regional Carries
• Major and National Carries
• Role of Airline industry
• Airline Certification

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Chapter 6 Economic Characteristics of the
Airlines

• Oligopolistic
• Market Share
• Barrier to Entry
• Economic Characteristics
• High Technological Turnover
• High Labor and Fuel Expenses
• The Competitive Advantage of Schedule Frequency
• Sensitivity to Economic Fluctuations
• Close Government Regulation

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Chapter 7Airline Management and Organization
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Chapter 8 Forecasting Methods

• Objectives
• Analysis
• Planning
• Control

• Forecasting Methods
• Time Series and Trend Analysis
• Smoothing the Variation
• Judgment Methods

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Chapter 9 Airline Passenger Marketing

• Marketing Mix in Airline
• Market Segmentation
• Computerized reservation systems (CRSs)
• Business Class Service
• Code Sharing
• Hub and Spoke Service
• Advertising and Sales Promotions

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Chapter 10 Airline Pricing, Demand, and out
Determination

• Trend in Domestic Passenger Airfares
• No-Frill Airfare
• Types of Passenger Fares
• Airline Cost
• Direct Operating Cost
• Indirect Operating Cost
• Fixed and Variables Cost
• Load Factor

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Chapter 11 Air Cargo

• Historical Overview
• Air Express
• Overnight Air Express
• Type of Carrier
• Air Freight Rates
• Special Air Freight Services
• ULDs
• Pickup and Delivery Services
• Factors Affecting Air Freight Rates
• Cost of Services
• Volume of Traffic
• Value of Services
• Competition

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Chapter 12 Principles of Airline Scheduling

• Internal Factors

• External Factors

• Equipment maintenance requirements
• Flight Operations
• Runway length
• Fuel Capacity
• Air Traffic Control
• Crew
• Facility constraints
• gate position
• Ticket counter
• Baggage handling
• Ground equipment
• Marketing Factors

• Airport Authorities
• Local Communities
• Hotel Operators
• Travel Agents
• Air Freight Shipper

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Chapter 13Fleet Planning The Aircraft
Selection Process

• Factors in Fleet Planning
• The Pre deregulation
• Hub and spoke system
• Technical Aspects
• Fleet Commonality
• Long Range Aircraft
• Planning Process
• Information Needed
• Systems Constraints
• Aircraft Evaluation
• Financial Evaluation

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Chapter 14 Airline Labor Relations

• 35 Operating Cost
• Airline Union
• Bargaining Process
• Trends of Human Resource Management

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Chapter 15Airline Financing

• Sources of Funds

• Cash Management
• Financial Planning

• Internal Sources
• Commercial Bank
• Finance and Life Insurance Companies
• Investment Bank
• Leasing
• Vendor Financing
• Venture Capital

• Cash Flow
• Cash Budgeting

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Chapter 16 International Aviation

• International Air Law
• The Warsaw Convention 1929
• The Chicago Convention 1944
• Freedoms of The Air
• First Freedom
• Second Freedom
• Third Freedom
• Fourth Freedom
• Fifth Freedom
• Sixth Freedom
• Seventh Freedom
• Eighth Freedom
• Airline Alliances One World , Star Alliances ,
  Sky Team

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Thank you For Your Attention ! Have a nice day