SPORT ENGLAND

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• SPORT ENGLAND
• COMMUNITY SPORT ACTIVATION FUND
• Oxfords Youth Ambition programme
• Our story so far

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Setting the scene

• Oxford recognises the challenges facing young
  people.
• High priority to help young people reach their
  potential.
• Development of a Youth Ambition strategy (2013
  17)
• - Focuses on 15 21 year olds
• - Improving educational attainment
• - Improving life chances of young people
• - Breaking the cycle of deprivation

3
Overarching outcomes that Oxford are striving to
achieve

• More active and engaged young people.
• Fewer young people involved in crime and
  antisocial behaviour or being victims.
• Helping to get young people into employment or
  training.
• To meet these aspirations we have invested in
  creating a quality sports physical activity
  offer for young people aged 15 21.

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How sport can improve the lives of disadvantaged
young people
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Working with Sport England to achieve our
aspirations

• Three year project (2013 2016).
• 139,509 of Sport England funding awarded in June
  2013.
• 100,000 match funded by Oxford City Council.
• 19,980 in-kind contribution from partners.
• Our targets

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Putting our project in to context

• Provide high quality multi-sport opportunities
  for young people.
• Opportunities on offer are in line with our
  Youth Voice.
• Opportunities are free of charge or affordable.
• Delivery in five of Oxfords most deprived
  areas.
• Delivery in non-traditional venues.
• Incentivising attendance through the Bounts
  reward scheme.
• Supporting young people to identify and access
  exit routes and pathways.

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Incentivising attendance

• Working in partnership with the Bounts reward
  scheme.
• - Earn points for participation.
• - Points can be redeemed against a variety of
  rewards.
• - Rewards will be updated in line with our
  Youth Voice.
• Additionally, we will be looking to incentivise
  the pathway to leisure centres and sports clubs
  by offering financial support / discounted
  memberships.

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Project progress

• We have successfully engaged approx. 500 young
  people in sport since June 2013 with over 3000
  attendances.
• We are also demonstrating wider impacts and
  outcomes and working on reporting these via
  Views.
• Engaging various partners including
• - Community Associations
• - Leisure provider
• - Early Intervention Service and other youth
  providers across the city
• Launch event held engaging almost 400 young
  people from the city secondary schools.

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Lessons learned

• Challenging age group to engage and retain.
• Male dominated session - we are now exploring
  delivery models focused on increasing female
  participation.
• Identification of new venues that would maximise
  delivery and outcomes achieved.
• Multi-skilling staff to be effective sports
  leaders and also have the skills to help achieve
  wider impacts and outcomes for young people.
• Understanding the complexities of local
  communities and working with young people within
  these areas.

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Sport England support

• On hand to offer help and advise.
• Understanding of the changing needs and demands
  facing us and allow a level of flexibility
  within delivery.
• Encourage sharing of best practice by providing
  details of other Community Sport Activation
  funded projects successful in Round 1.

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• Any questions?
• Courtney Warden
• Community Sports Team Leader
• ? 01865 252729
• ? cwarden_at_oxford.gov.uk