Sport the Media and Sponsorship.

1
Sport the Media and Sponsorship.

• Learning Objectives
• To state the different forms of media coverage
  and explain its positive and negative effects on
  the performer/sport.
• To explain the benefits and disadvantages of
  sponsorship to the sponsor and the performer.
• To name inappropriate types of sports
  sponsorship.

2
Sport and the Media

• List as many forms of media coverage as you can
  think of and give some examples of how sports or
  sports performers have been portrayed by the
  different forms of media.

3
Answers

• Newspaper
• Television
• Radio
• Magazines
• Internet
• Examples

4
Negatives and positives.

• It can lead to the performer gaining more
  sponsorship? True/False why?
• It can create positive role models? True/False
  why?
• It can create greater participation a sport?
  Discuss.

5
Sponsorship

• Link the following sports or sports performers
  with their sponsors.
• Man Utd Nike
• David Beckham O2
• Gavin Henson Ford
• Champions League Vodafone
• England Rugby Union Adidas

6
Sponsorship in Sport

• The support for a sport, sports event, sports
  organisation or competitor by an outside body or
  person for the mutual benefit of both parties
• Means the donation of money so that the sponsor
  can be linked to the sport, person, team or
  organisation.
• How is this displayed?

7
Advantages for sport/player

• Can train and compete without financial burden.
• Increases income.
• Creates extra promotion/advertising.
• Money to improve facilities and coaching for
  sports future.

8
Disadvantages for sport/player

• Sponsorship can be withdrawn if performance is
  bad.
• Less well known players and sports find it hard
  to gain sponsorship.
• Sponsors may want large amount of control.
• Governing bodies become reliant on money.

9
Advantages/Disadvantages for the sponsor?

• List some advantages and disadvantages for the
  sponsorthink about the connection with media!

10
Amateur or Professional?

• An amateur sportsperson takes part in the sport
  for enjoyment and does not get paid.
• A professional sports person gets paid, it is
  their job!
• Semi-professional sports people are paid for
  playing sport but also have another job as the
  income alone is not enough.
• Think of an example for each of the above.

11
Finally..

• Think of some positives and negatives of being a
  professional sports person.
• Answer the questions on the attached sheet,
  finish for homework if necessary.