TechnoWireless, SAB Communication

1
TechnoWireless, SAB Communication

• Mostafa Abou-Gamrah , CEO

2
Company overview

• About Our Company

• This overview explores the business of our 2
  companies TechnoWireless (TW), SAB Communication
  and (SAB Comm.) that are 2 different legal
  entities running operations in the fields of
  Wireless Industry, VAS services and new media
  production.
•  
• The 2 companies owns several brands among them
  are nozia.com (the first online mobile portal in
  the region), lingo services (specialized in
  offering VAS services) .
•  
• The 2 companies are majority owned by one
  principal Sh. Salah El Belawi and have offices
  in Cairo, Jeddah and Riyadh. Each company has its
  own team running its operation.

3
Company vision mission

• This is what we all see

• This what we all do

• operators, Media owners and enterprise clients
  can depend on expanding their business to enter
  the wireless arena.
• As we run aggressive and promising business in
  the wireless industry in the Middle East with
  Focus on Egyptian Market through TechnoWireless
  and KSA market through SAB Telecom, we also
  relate this to the media world
• We have a clear vision and philosophy that
  relates these operations to each other as we do
  believe that media and wireless industry are
  bonding together in an enormous way that is
  getting closer and stronger each day.

• Customers are our first priority
• Market research analysis with a vision of what
  can be implemented in the region
• Follow our well designed process in evaluating
  opportunities and project management and
  implementation
• Enhance product releases especially the
  technology platforms to cater for more customers
  needs or new technology upgrades
• Keep on building our know-how and methodology

4
TechnoWireless /SAB Communication company profile

• TechnoWireless Confidential

5
Strategic planning

• This is what we all see

• SAB Comm. has Selected Booz-Allen-Hamilton to
  Support Lingo's business planning , financial and
  market studies Booz Allen has provided lingo
  with all the consulting and studies needs to
  Support a strategic plan until year 2010.

6
Our products services
7
TechnoWireless Platform

• TechnoWireless/SAB Comm. platform Architecture

8 E1s EGY 50 E1s KSA
8
Products services

• Technology Platforms

• Samples of our platforms

• We have a wide range of technology platforms and
  software that have been developed to serve mobile
  industry and VAS offerings
• Mobile2TV platform
• Service delivery mobile content management
  system
• Enterprise messaging solution supporting
• SMS
• MMS
• WAP Push
• USSD
• IVR
• Hub Connectors supporting different protocols
• Mobile Portal( WWW.nozia.com )
• MMS Post card
• Mobile content POS Application
• eVoucher platform
• MobiSchools.com

• Content Services

• Sample of our content offered via POS Application

• The other main specialized offering of
  TechnoWireless is the content services. We are
  specialized in content repurposing services as
  well as providing content to mobile operators,
  service providers and end users.
• Our content depend on 10 creative development
  and 90 repurposing
• We have built our own methodology for content
  repurposing that has proven its success in
  implementing all our huge projects that depend on
  repurposing of already exiting content
• Our created content varies to include but not
  limited to
• Tones/Full MP3
• Still Animated wallpapers
• Themes
• Java games
• Applications
• Video clips
• Video ring tones

9
Content Business

• Our Content Business

• TechnoWireless is one of the leading and very
  early players in the content filed in the Middle
  East. It has all started with a huge project that
  we implemented in Egypt few years ago with the
  Egyptian Radio Television union to repurpose
  their content to be used on the new channels such
  as SMS, Web and WAP.
• Over years we have built a solid experience in
  this field and developed the know-How of the
  content creation syndication services.
• Our content service depend on creativity in
  developing and creating new content from scratch
  which represents 10 to 25 of our content
  business while the content repurposing and
  syndication represents 80 to 75.

• Content Repurposing

• Content Repurposing Methodology

• We have developed our own content repurposing
  methodology that has proven great success when
  deployed on several projects that we have done
  for our customers.
• Our methodology evolves the following steps
• Content Study
• Service Design
• Implantation
•  
• The following graph shows the process that we
  follow in our content syndication.

10

• TW Mobile2TV

• System Features
• Dynamic Services with Schedules and
  prefix
• Different Short-Code categories and types
• Automatic calculations for voting services
• Easy to use monitor system for all kind of
  messages
• Complete image editor
• User friendly interface to serve fast operation
  and message modification
• Adding Balance to users to be able to send
  advertisements
• Online reports for all services

• System Client console

11
Unique content Symbian mobile applications

• Symbian Applications

• TechnoWireless has developed Symbian applications
  that are unique and serve the customers need.

Anti - Theft
This application protects mobile devices from
being stolen. If the device is stolen, once
opened again using another SIM card it
automatically sending SMS from that number to
alert that this device is stolen.  

• The Mask

• This application helps mobile users to keep the
  secrecy of their contacts and messages from being
  read or seen by one else but the device owner.
• User simply opens the application, navigate his
  address book and select all the contacts that he
  wants to keep hidden or private. Once clicking
  "ok" button all these contacts and their
  associated SMS or MMS are hidden and protected..
  They can then by checked by mobile owner only via
  a password defined by the device owner himself.

12
Our Brands Nozia.com

• Nozia.com

• Nozia.com is a huge web portal
• Offers mobile services and content.
• Running in The Egyptian Market as well as in KSA
  Jordan (under development)
• Nozia.com main Services
• SMS / MMS chatting
• Peer to peer
• Gawezna
• Classmates
• Web mobile
• Saving SMSs
• Saving MMSs
• Phone book
• Send free SMS
• Content downloads
• Logos picture messages
• Tones (monotones, polyphonic and true tones)
• Java games

13
Our Brands Nozia.com

• Nozia.com

• Nozia.com is our main direct interface with
  normal end users and consumers.
• We use it as our test pad for our new content and
  services that we launch
• Also nozia.com is our online experience that we
  refer our customers to in order to have a look on
  our content as well as our technology
• Through noza.com we have successfully launched
  entertaining VAS services that generated high
  traffic and remarkable success in the market such
  as
• MMS Festival
• SMS based competitions
• We also have our nozia.com magazine which a
  printed nice exiting booklet that shows our
  content as well as interesting editorial stuff
  for the users to reach them not only via web but
  every where they might be

14
NOZIA Music and singing Festival
NOZIA Musical Festival
15
Unique content Offerings

• Exclusive Islamic Content

• TechnoWireless has acquired the rights of some
  unique Islamic content to offer it exclusively to
  the market such as
• Amr Khlaed
• Sheikh Sharawy
• Al Karadawy

• Flash-light content

• TechnoWireless has successfully developed some
  flash games and applications for mobile
  supporting devices such as
• Flash cards gamed
• Horoscope Application

16
Content drm solutions

• Content DRM Solution

• TechnoWireless being one of the leader companies
  working in content filed is securing its content
  management system platform with Microsoft DRM
  solution.
• Microsoft Media Digital Rights Management (DRM)
  is a proven platform to protect and securely
  deliver content for playback on computers,
  portable devices, and network devices. It offers
  increased flexibility to support a wide range of
  business models that provide consumers even
  greater access to protected audio and video
  content.

eVoucher Platform (OTF)

• On the fly eVoucher platform is aimed at
  providing pre-paid payment alternative with
  multi-access channels support
• Web Interface
• Mobile Access
• SMS/MMS based
• IVR
• WAP interface
• POS
• Self Service Kiosks/ATM

17
Successful projects
18
Successful projects

• All over the years we have managed to achieve our
  targets by providing our products and services to
  a number of prestigious clients in the region by
  implementing successful projects. Following are
  examples of our successful projects

• Iqraa TV Mobile2

• Ein TV Mobile2TV

• AL Jazeera Mobile

• Cilantro Cafés content

• Phono POS

• Jawal Ittihad Club

19
Successful projects

• All over the years we have managed to achieve our
  targets by providing our products and services to
  a number of prestigious clients in the region by
  implementing successful projects. Following are
  examples of our successful projects

• Akhbar Misr Subscription Service

• Content on IVR - KSA

• Nozia.com Mobile Portal

• Alarabya Mobile

• Arriyadi website

• MobiCom VAS Portal

20
Successful projects

• All over the years we have managed to achieve our
  targets by providing our products and services to
  a number of prestigious clients in the region by
  implementing successful projects. Following are
  examples of our successful projects

• Lingo Retail Services

• World Cup Service

• MENA Mobile Subscription Service

• Nile News Subscription

• MobiNil Life

• MobiSchools

21
Successful projects

• All over the years we have managed to achieve our
  targets by providing our products and services to
  a number of prestigious clients in the region by
  implementing successful projects. Following are
  examples of our successful projects

• Big Brother

• Phono POS

• MMS Festival

• MMS Post Card

• Vodafone Live

• Cheetos campaign website

22
The market

• Market overview

• Attractiveness of intl regional consumer
  services

• An aggressive rapidly growing market where new
  technology trends are emerging almost every day
  increasing business opportunities and market
  challenges.
• Our target market is the Middle East and African
  market with focus on promising countries such as
  KSA, Egypt, Kuwait, North African countries and
  Syria.
• According to latest statistics the total number
  of mobile subscribers in Gulf countries has
  reached 44,379,215 subscribers. Our two huge
  target markets which are KSA and Egypt have
  currently around 20 million subscribers for each.
• KSA SMS market is witnessing a dramatic increase
  in using SMS services as its total revenue has
  reached 60 million Saudi Riyals per month in the
  last quarter of 2006. .
• In Egypt, also SMS market is booming and growing
  rapidly. According to latest statistics, Egyptian
  mobile subscribers have sent 200 million SMS as
  greetings in the event of the new year of 2007.
• Subscription based services, consumer generated
  content, unique payment mechanisms and the
  promising 3G are the killer services and
  applications in the coming few years.
• Following is a chart that shows for example the
  attractiveness of International and regional
  consumer services.
•  

• Operators service providers outsource their VAS
  services to 3rd parties

23
The market

• Regional market expectations by 2010

24
The market

• Average spending per mobile subscriber in ME
  countries

25
OUR clients
26
Clients

• Mobile Operators

• Vodafone Egypt
• MobiNil
• STC
• Mobily
• Du
• Fastlink
• Batelco
• Sabafone
• Qatar Call

• Media Owners

• AL Jazeera TV
• Egyptian Radio Television Union
• ART
• MBC
• Nile News
• MENA
• Mazzika TV
• Dream TV
• Marah TV

• Enterprise Service providers

• Wadi Degla Sporting Club
• Global Brands
• Ittihad Club
• Diners Club
• Phono
• Telcomedia
• Swatch