Asian Trade Shows

1
Asian Trade Shows

• A USA Organizers Perspective

2
EJK China

• EJK has been producing events in China for over
  twenty years.
• In 2006 EJK China will produce 5 events in the
  construction, pulp and paper, petroleum and
  petrochemicals, energy and water industries.
• In 2006, EJK will partner with AEM and
  Hanley-Wood to produce CONEXPO Asia and World of
  Concrete Asia.
• In 2007 EJK China will again produce PT EXPO
  COMM, the largest telecommunications event in
  Asia.

3
China

• Exhibition Centers in China
• Uneven distribution. Major cities such as
  Beijing, Shanghai and Guangzhou do not have
  enough exhibition centers. Secondary cities have
  built larger and more modern facilities.
• New Beijing Exhibition Center scheduled to open
  in 2007.
• Information on crucial operational issues such as
  floor load and height restrictions is still
  sorely lacking for most facilities.

4
Current trade show climate in China

• Confusing and overlapping trade shows.
• Move toward secondary cities as exhibition
  space grows more limited and competition
  increases in larger cites, i.e., Dalian pop. 2
  million, Tianjin pop. 5 million.
• Tough competition for potential Chinese
  partners.

5
What does the future hold for US organizers?

• Two price policy. Domestic vs. International,
  continues or abolished?
• WTO admission should result in more openness for
  the exhibition industry.
• Show license requirements eased or lifted.
• Tough competition from international and Chinese
  organizers.

6
What EJK looks for in an event

• We look for an industry sector growing in a
  particular country
• An international show already known to Asia.
• A company that wants a partner more than simply a
  local organizer

7
EJK Japan

• EJK Japan has total 13 shows in 2006 .
• Expo Comm Wireless Japan,Mobile3. Hosting Pro
  Spring, Hosting Pro Autumn, FMC, Orgatechno,
  Wireless Technology Park ifia Japan Health Food
  Expo, Functional Food Expo, ifia Osaka, ANEX (
  Aisa Nonwovens Exhibition) New launch PRI-MED
  Japan

8
Japan

• While other cities have grown in the number of
  international events, Tokyo still remains the
  most popular destination for international shows.
  
• Tokyo Big Sight, the major exhibition center in
  Tokyo.
• Osaka growing in popularity depending on the
  industry. Kyoto, traditional location for
  conferences.

9
Other Asian destinations

• Singapore, Hong Kong and Macau are planning new
  exhibition centers and entertainment centers.
• Macau and Singapore to compete to become the
  Asian Las Vegas
• Could impact the exhibition industry in China and
  elsewhere in Asia.

10
Words to the Wise

• Asia is a great place to do business.
• Language can still be a big barrier.
• Conditions change rapidly.
• Do your homework.
• Dont wait. Go NOW!