Intercultural PR

1
Intercultural PR

• COMA 461 Special Topic

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What do you know about

• Japan
• China
• Sweden

3
What if you need to

• Work with media
• Work with the market
• Work with community relations
• Publicize the work done in the foreign country

4
Key Points

• Language
• Cultural Awareness
• Individuals role in society
• Communication styles
• Media independence
• Orientation to time

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Individuals Role in Society

• Individualism
• United States
• Competitive spirit
• Change and challenge
• Persuasion
• Innovative ideas

• Collectivism
• Asian Countries
• Collaboration harmony
• Limited communication
• Focus on collaborative idea

6
Styles of Communication
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Media Independence
8
Tips for Working with Reporters Abroad

• 6. Dont lump together countries
• 7. Be aware of business etiquettes
• 8. Know the differences
• 9. Get the name right
• 10. Personalize the messages

• High touch vs. high tech
• Trust and respect
• Dont be too US-centric
• Time Zone
• Localize Stories

9
Orientation to Time

• Precise
• U.S. and Japan
• Time Sensitive
• Timely Response

• Loose
• Latin America Arab
• Highly informative
• Patient