INTERCULTURAL COMMUNICATION

1
INTERCULTURAL COMMUNICATION
one of the worlds most significant problems
intercultural relations

Edward
T. Hall
2
OUTLINE OF TODAYS LECTURE

• 1. The Nature of Intercultural Communication
• 2. Dominant Cultural Orientations
• 3. Domains of Cultural Differences
• 4. Steps Towards Effective Communication

3
PART ITHE NATURE OF INTERCULTURAL COMMUNICATION
4
DEFINITION

• Intercultural communication is
• communication between at least two people from
  different cultures.

5
WHY STUDYINTERCULTURAL COMMUNICATION?

• Increasing interaction between people due to
• globalization
• Increasing diversity in workplaces
• Increasing need to develop caring, responsible
  and
• ethical business leaders

6
DEFINITION OF CULTURE

• What is culture in
• intercultural communication?

7
FUNDAMENTAL CHARACTERISTICS OF CULTURE
8
INTERCULTURAL DOMAINS

• National cultures
• Social groups
• Ethnic groups
• Genders
• Age or generational groups
• (and more)

9
IMPLICATIONS

• If intercultural communication is communication
  between at least two people from different
  cultures
• ALL communication between people is essentially
  intercultural.
• Different types of cultures shape communication.
• Caring, responsible and ethical business leaders
  must be effective intercultural communicators.

10
PART IIDOMINANT CULTURAL ORIENTATIONS
11
CULTURAL ORIENTATIONS

• How contexting affects communication

12
CULTURAL ORIENTATIONS

• How face-saving affects communication

13
CULTURAL ORIENTATIONS

• How the individual is viewed in relation to the
  group

14
CULTURAL ORIENTATIONS

• How time is perceived

15
CULTURAL ORIENTATIONS

• How power is distributed

16
CULTURAL ORIENTATIONS

• How decisions are made

17
CULTURAL ORIENTATIONS

• Reminder cultural orientations are NOT
  dichotomies they are tendencies.

18
PART IIIDOMAINS OF CULTURAL DIFFERENCES
19
DOMAINS Verbal

• Choice of words
• Organization of messages

20
DOMAINS Non-verbal

• Body language
• Eye contact
• Laughter

• Touch
• Tone, volume and speed
• Turn-taking and silence

21

• PART IV
• STEP TOWARDS EFFECTIVE COMMUNICATION

22
STEPS TOWARDS EFFECTIVE COMMUNICATION

• Develop a sense of cultural awareness
• Do not be ethnocentric
• Listen genuinely when others speak

23
STEPS TOWARDS EFFECTIVE COMMUNICATION

• Do not lapse into your own language while in the
  presence of others who do not speak it
• Take responsibility for the communication (e.g.,
  if miscommunication happens, it is not always the
  other persons fault)
• DO NOT STEREOTYPE

24
CONCLUSION

• Intercultural communication
• respects people as part of a group and as
• individuals.
• is not about interaction between national
  cultures
• only.

25
CONCLUSION

• Intercultural competence
• helps you deliver your messages clearly,
• appropriately and persuasively.
• enables you, as a business leader, to
  contribute to
• a just and equitable world.

26

• THANK YOU!
• Q A