Creating a Winning E-Business

1
Creating a Winning E-Business

• Understanding E-Business
• Chapter 1

2
E-Business Basics

• E-commerce
• Process of buying or selling goods or services
  across a electronic network
• E-business
• Widest spectrum of business activities using
  Internet and Web technologies together
• Many technologies facilitate e-business
• Electronic funds transfer (EFT)
• Electronic data interchange (EDI)
• Internet / World Wide Web
• Social Media Networking, including Twitter,
  Facebook, LinkedIn and blogging

3
E-Business and theGlobal Economy

• Widespread linking of individuals and businesses
  has changed global economy
• Time and space are no longer limiting factors
  someone from China can buy from a website in US
• Business value of information is greater The
  information you need to make a purchase is all
  there in front of you, less emotional
• Information is more accessible Amazon rating
  system
• Traditional intermediaries have been replaced by
  new types of intermediaries Banks out, Pay Pal
  in

4
E-Business and theGlobal Economy (continued)

• Buyers are growing more powerful
• The power now is in the buyers hands, a complete
  turn-around from 10 years ago
• Internet and Web access has changed buyers
  expectations
• Information on competing products is accessible
  within a click or the same click (comparative
  websites)
• Transaction speed and convenience

5
E-Business and theGlobal Economy (continued)
6
E-Business and theGlobal Economy (continued)
7
E-Business and theGlobal Economy (continued)
8
E-Business and theGlobal Economy (continued)

• Value chain or value network
• Activities involved in the production of goods or
  services
• Internet and Web technologies facilitate value
  chains and networks
• Improve communication
• Improve transaction speed
• Internet and Web access allows businesses to
  rethink their value How have we seen this in
  the marketplace?

9
E-Business and theGlobal Economy (continued)
10
E-Business and theGlobal Economy (continued)
11
E-Business Models

• Business models
• How a company conducts business in order to
  generate revenue
• Widespread access to the Internet and Web allows
  companies to adapt old models and create new ones
• E-business models are often categorized by type
  of customer

12
E-Business Models (continued)
13
E-Business Models (continued)

• Business-to-consumer (B2C)
• Retail sales (e-retail) including airline
  tickets, entertainment venue tickets, hotel
  rooms, stock purchases, diet and fitness programs
• Brick-and-mortar companies are moving to
  brick-and click companies
• Sears, Best Buy, Barnes Noble, the Gap
• Pure-play e-retailers and catalog merchants
• Amazon.com, eBags, Harry and David

14
B2C Models (continued)
15
Personal
Relevant
Anticipated
16
B2C Models (continued)
17
E-Business Models (continued)

• Business-to-business (B2B)
• Businesses selling to other businesses
• Online stores, such as Office Depot, Staples
• Internet and Web technologies
• Web hosting
• Web design
• Hardware and software
• Consulting

18
E-Business Models (continued)

• Business-to-business (B2B)
• Online trading communities for vertical markets
• Exchanges, aggregators, auctions
• Virtual marketspaces for buyers and sellers
• Elance, ATLA Exchange, Business.com, HedgeHog

19
B2B Models (continued)
20
B2B Models (continued)
21
B2B Models (continued)
22
E-Business Models (continued)

• Business-to-government (B2G)
• Businesses provide a marketspace for other
  businesses and government agencies
• Bidmain, B2GMarkets

23
B2G Models (continued)
24
E-Business Models (continued)

• Consumer-to-consumer (C2C)
• Consumers sell or exchange products and services
  directly with other consumers
• Auctions, online classified ads, expert
  information exchanges
• eBay, American Boat Listing, TraderOnline.com,
  AllExperts

25
C2C Models (continued)
26
E-Business Models (continued)

• Consumer-to-business (C2B)
• Reverse auctions in which a single consumer names
  his or her own price for products or services
• Consumers offer made to multiple businesses,
  which can accept or decline offer
• Priceline.com

27
C2B Models