Title: Effective Steps to Frame a Successful Business Plan
1www.keynote.co.uk
2www.keynote.co.uk
An effective marketing plan maps the direction
for your company and helps you to analyse and
understand different ways to create an effective
relationship with your customers. Here are four
key steps for a successful business plan.
3www.keynote.co.uk
Clear and Focused Insight Its always recommended
to develop a clear and focused insight to
understand why the potential customer should
choose your business. Analyse, whether they want
your service to make their work easier or get
through the daily chores effectively, and then
choose a plan that better suits their needs.
4www.keynote.co.uk
Find Your Audience There may be a huge number of
potential customers in the market but you should
understand the characteristics of your target
customers in order to succeed faster and better.
It helps create a clear picture of the expected
sales and revenues of your business.
5www.keynote.co.uk
Identify Your Competitors Which other companies
are providing a similar product or service to
you? Which companies provide a viable
alternative? Research all companies who are a
threat to your business.
6www.keynote.co.uk
Brand-positioning Statement Your strongest
competitive advantage is your brand and what it
symbolizes for customers. The brand positioning
statement must include how you will meet customer
needs and beat the competition. Single-minded
positioning statement focusing target customers
always win the race.
7www.keynote.co.uk
Want to frame a powerful business plan that
boosts your sales and profit? Visit
www.keynote.co.uk today. Call 0845 504
0452 E-mail sales_at_keynote.co.uk