Market Leader- Intermediate Unit 12: Leadership

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Market Leader- Intermediate Unit 12 Leadership

• Mar. 06th 2010
• Nguyen Manh Thao

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Starting up

1. Which modern or historical leaders do you most
   admire? Why?
2. What makes a great leader?
3. Are there differences between men and women as
   leaders?
4. Are people who were leaders at school more likely
   to be leaders later in life?
5. What are the differences between a manager and a
   leader?

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Discussion

• Factors that make for great leaders
• Leaders characteristics
• Which characteristics are most typical?

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Leadership Qualities

• 12.1
• What are three qualities do leaders of large
  companies usually have?

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Leadership Qualities

• Vision create a picture of where the
  organisation is going and each persons role in
  this process of change
• Inspiration inspire the people they work with
• Momentum create momentum and make sure people
  are moving forward with various projects under
  their control

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How leaders develop their skills

• 70 on the job
• 20 coaching
• 10 training
• ? The main way to develop leaders is through
  on-the-job experience

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Case Study_ Orbit Records

• Analyse the reasons behind the declining
  fortunes of Orbit Records
• Suggest ways of improving the situation

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Company
Based in
Stores
When founded?
Sells
Recently diversified into
Chief Executive
Problems
3 months ago
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Company Orbit Records
Based in London
Stores 12 in UK, 5 in Germany
When founded? 20 years ago
Sells CDs
Recently diversified into Computer games, DVDs, videos, T-shirts, adventure holidays, concert tickets, books and comics
Chief Executive Sheldon Drake
Problems No clear vision, bad communicator, fear of job losses, declining morale
3 months ago Sheldon Drake replaced by an outsider
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CASE STUDY

• 12.6
• Ideas for motivating staff
• Note down the CEOs suggestions
• Choose 6 best suggestions

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CEOs suggestions

• 1. sending birthday cards to every employee
• 2. starting a company magazine
• 3. an employee of the month scheme
• 4. employees can see the manager when they want
  to
• 5. a company uniform
• 6. cancel the end-of-year bonus scheme
• 7. Christmas parties at top hotels
• 8. a new appraisal scheme

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WritingChoose a topic and write one paragraph in
not more than 150 words

• 1. Qualities of a good leader
• 2. How to motivate staff and raise morale
• 3. Write a persuasive e-mail to the agent of a
  famous recording star inviting them to visit your
  store
• 4. Differences between a leader and a manager
• 5. Differences between men and women as leaders
• 6. Are people who were leaders at school more
  likely to be leaders later in life?

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• Thank you!