Consumer Food Trends 2006

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Consumer Food Trends 2006

• Heidi Boyd
• Hy-Vee Test Kitchen

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Food Trends

• Identify three recent food trends.
• How have these trends changed the landscape of
  Americas grocery stores?
• Has this changed the way you choose what to eat?

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Food Trends

• Less Sugar
• Whole Grain Products
• Water
• Trans-fat
• Functional Food
• Unique packaging/convenience

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Carbs Came and Went

• When the Atkins obsession ended, companies had
  plenty of reformulated products especially low
  sugar foods made with Splenda.
• Splenda is everywhere.

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Light n Fit Fitness enters the diet formula
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Note the Splenda Seal
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Whole Grains are now the greatest thing since
sliced bread.

• General Mills Cereal
• Lipton Sides
• Microwave Popcorn
• Tropicana Pure Premium Essentials with Fiber.
  (1st oj with 3g/fiber/glass)
• 1st ingredient needs to be Whole Wheat Not
  Enriched Wheat Flour.
• Wonder White Bread and Sara Lee Soft and Smooth
  Whole Grain Bread.

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Health and Wellness

• Cookie Monster as an advocate for healthy eating.
  A Cookie is a Sometimes Food.
• Fruit cups and Salads at fast food restaurants.
• Kelloggs Healthy Beginnings.

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Heart Health
Campbells Soup announced that it will slash salt
content by up to 45.
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Functional Foods

• Food as Medicine.
• More shoppers opting to use fortified foods than
  dietary supplements.
• Positive eating continues to grow 80 buy
  food because it contains desirable nutrition
  ingredients.

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Plant Sterols

• Plant Sterols block the absorption of cholesterol
  in the intestines.
• Nature Valley Healthy Heart Granola Bars.
• Yoplait Healthy Heart Yogurt.
• Minute Maid Heart Wise Orange Juice.
• Smart Balance Margarine.
• Morning Foods Why?

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Soluble Fiber

• Steel-Cut Oats Popular now
• Promoted by Oprah
• Much higher in soluble fiber
• When you cook oatmeal, it gets that gummy, gooey
  water before the oatmeal is finished cooking
  that's soluble fiber.
• Insoluble fiber passes through our systems
  largely intact.

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Soybeans

• Soybeans If you have high cholesterol, eating 25
  grams of soy protein per day will help lower
  cholesterol by 10 to15.
• Just add about 2 servings of soyfoods a day.
• Your Hy-Vee HealthMarkets have an abundance of
  soy foods.

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Hy-Vee Omega Eggs
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Antioxidants and Probiotics
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Probiotics

• Friendly bacteria
• Helps regulate digestive system

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Dark Chocolate
Hersheys Antioxidant Seal on Hersheys Special
Dark and Extra Dark with higher levels of
flavanols.
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Snapple White Tea

• Made from baby white tea leaves.
• 60 calories and 15 g sugar.

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Green Tea

• Showing up in cereals, power bars, lotions,
  capsules and fruit drinks.
• AOX Seal from Lipton.
• Tea is a natural source of antioxidants.
• Green tea consumption has nearly tripled since
  1999.

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Whole Grains and Antioxidants
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Flavored Water Craze

• Cokes Dansani lemon and raspberry.
• PepsiCos Aquafina FlavorSplash raspberry, wild
  berry and citrus.
• Nestles Pure Life Splash lemon, orange,
  strawberry and raspberry.
• Dole Sparklers.
• Sparkling Aquafina.
• Made with Splenda.

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Trans-Fat Frenzy

• Made during partial hydrogenation of vegetable
  oil.
• Raises bad cholesterol.
• Required on all labels in 2006.
• Food suppliers already producing trans-fat-free
  versions of their original products.

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Healthy Junk Food?

• Trans-fat-free products
• 52 of consumers trying to avoid trans fat.

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Healthy Fats

• Hellmans Canola Real Mayo.
• Excellent source of Omega 3 with no trans fat.
• 91 of Americans believe olive oil is the
  healthiest oil.
• 69 products with omega-3 claim were introduced in
  2005.

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Multi-Grain, Fiber, Protein and Omega-3s

• Contains ground flaxseeds.

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Fresh Cut Produce

• Portable salads, fruits and vegetables
• Sliced apples with caramel and peanut butter
• Pre-cut pears
• Pre-cut celery with ranch and dill dips
• Snap peas and carrots, snow peas, carrot chips
• Fresh Veggie Pasta Salad Kits.
• Mini-iceberg lettuce.
• Ready-to-eat green beans and wax beans.

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Unique Packaging Trends

• Easy Squeeze Containers
• Crystal Light and Kool-Aid Sticks
• 100 Calorie Packs
• Smart Pop Popcorn
• Spray Salad Dressing
• Crisco with Measuring Lid

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Portion Control

• 18 New 100-calorie products so far this year.
• 100 calories Mini Bites (Frito Lay)
• Hershey Sticks (60 calories)
• 100 calorie mini cans of soda
• Nabisco 100-calorie snack packs
• 100 calorie popcorn bags
• 100 calories Yoplait yogurt

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Why 100?

• Unit of Food
• Easy to calculate
• Reduces guilt over snacking

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Portable beverage Mixes
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New Soda Flavors

• Cokes Blak (soft drink coffee)
• Coke Zero
• Coke with Lime
• Pepsi with Lime
• Cokes Vault (soft drink energy drink)
• Pepsi One with Splenda
• Pepsi Edge

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Healthier Versions

• Weight Watchers by Whitmans line of chocolate
• Fit n Delicious Menu at Pizza Hut
• Crème Delight Premium Ice Cream
• Fresco Style at Taco Bell

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Calcium Comeback

• For weight loss and strong bones.
• 20 of RDA calcium.
• Used only for milk, cheese and yogurt.
• Yogurt sales continue to climb.

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Portable yogurt
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Milk, The New Soft Drink
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Milk in schools
MilkPEP/DMI School Milk Vending Test Executive
Summary (86 machines, nationwide)

• 68 of students bought vended milk.
• Vending is the best thing to happen to milk
  since the Chug.
• Flavors outsold white milk nearly 9 to 1.

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As Consumers